The range of technologies and channels for printing, publishing, and disseminating ideas and marketing messages has exploded. At the same time, the rise of e-reading is blurring the distinctions between books, magazines, and newspapers.
If your business depends on printing, publishing, or marketing, how can you figure out which technologies and business models are likely to prevail and thrive in the future? Could some emerging concepts ultimately turn out to be black holes of investment and energy?
These are some of the questions that speakers and attendees will address at The Publishing Xchange Conference which debuts March 22-24 at the Walter E. Washington Conference Center, in Washington, DC.
During more than 30 sessions, speakers will offer real-world experiences and insights regarding some of the new rules and tools for publishing, marketing, and print services. Sessions will address the state and future of publishing, eMedia technologies, cross-media marketing, and tool and technologies.
Analysts from Outsell, Yieldbot, InfoTrends, IDG Marketing, and MediaIDEAS will share their latest research and intelligence about the state and future of digital services. Technology leaders will showcase their latest solutions and discuss critical issues and field-tested best practices.
While learning about new business-building strategies and concepts, the marketers, publishers, and printers who attend the conference can share some of the roadblocks, workarounds, and successes they’ve already experienced.
Workshop titles include:
- Multi-channel Publishing Tools for Book and Magazine Publishing
- Cross-Media Infrastructure: What Are The Must-Haves?
- The Tech Behind Publishing Platforms for Mobile Publishing
- Digital Advertising: Wrangling Pixels from Print to Mobile to Billboards
- The Nuts and Bolts of a Cross-Media Campaign
- Self-Publishing: Create Your Own Media Empire?
- E-Books: Beyond the Hype
- Practical Outsourcing: Getting Work Done Faster, Cheaper, and Better
- Disruptive Influences: The Impact of eMedia Workflows on Organizational Structure and Partner Relationships
- Cross-Media Workflows that Work
- When Good ePubs Go Bad and What You Can Do About It
The conference will be held in conjunction with the OnDemand 2011 Expo of digital-printing and publishing technologies and is produced by Questex Media Group LLC, a global, diversified business-to-business integrated media and information provider, headquartered in Newton, Massachusetts.
Personally, I am looking forward to attending this Conference. As a freelance writer, it’s always helpful to stay on top of future trends and technologies. At this event, I will be paying close attention to how some of the new business models might create new opportunities for creative professionals.
One thing I have already noticed is that the conference chairman David Zwang started out in the graphics arts as a commercial photographer. Since then, he has founded several prepress and printing operations and consulted on projects such as: global production and data management; book, magazine, and package publishing; remote production systems design, and color management and processes collaboration systems.
If there are any questions you’d like me to ask during the Publishing Xchange and share in future blog posts, please send them my way!
Facebook: Publishing Xchange