When the Art San Diego (ASD) contemporary art fair returns to Balboa Park for its fifth edition November 7-10, 2013, it will offer a unique digital experience. To extend the reach of the art fair, Art San Diego is partnering with Collectrium to establish an exclusive virtual viewing room called ARTSD ONLINE. The virtual room will enable collectors to browse works by over 60 ASD exhibitors and purchase directly from the dealer. Along with the viewing room, the site will include a list of resources for new collectors.
“The fair provides not only a vibrant forum to purchase great works but also the opportunity to meet and forge relationships with gallery dealers and artists that match the sensibility of the collector,” explained Ann Berchtold, founder and director of ART SAN DIEGO. “This new online forum provides an ideal mechanism to maintain and continue to build on those relationships, and a vehicle to introduce new works throughout the year not previously shown.”
“The art fair experience is a multifaceted one that brings art lovers, patrons, galleries and artists together. At Collectrium, we strive to use innovative technology to foster and enhance these relationships,” said Boris Pevzner, president and founder of Collectrium. “Having worked with Art San Diego to produce their iPhone and iPad apps, we are pleased to expand our partnership by introducing the new Art San Diego Virtual Viewing Room. Now patrons will be able to access Art San Diego and its exhibiting galleries anytime, from anywhere in the world!”
The theme of Art San Diego 2013 is [COLLIDE]. Exhibits will explore various types of creative intersections (cross-disciplinary, cross-national, art and film, rural and urban) and how they manifest in both visual and social settings.
Founded in 2009 as the first and only Contemporary Art Fair in San Diego, Art San Diego features San Diego’s most talented artists alongside the world’s leading contemporary art galleries. The event attracts both national and international attendees and serves as a catalyst to promote the collecting of investment-grade art. Collectrium is focused on revolutionizing the art world by creating a global platform for managing, discovering, sharing, and trading art and high-end collectibles.
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