BookBub is a daily email service that notifies readers about sales on acclaimed e-books. Readers sign up for free at the site to get alerted to limited-time offers on best-selling e-books that match their interests. Publishers and authors partner with BookBub to advertise the price promotions they’ve made available at major ebook retailers.
Founded in 2012, BookBub has already surpassed one million subscribers. The company claims they are currently signing up between 5,000 and 10,000 new subscribers a day.
“The response to BookBub has been phenomenal,” said Josh Schanker, BookBub’s president and co-founder. “Readers love taking advantage of the great deals, and publishers have found us to be an effective way to gain exposure for their titles and authors.”
“Our subscribers are our best advocates,” said Nicholas Ciarelli, BookBub’s co-founder. “When BookBub helps readers discover a new author or book they love, they want to share the experience with their friends.”
When you register with BookBub, you create a profile that lists what you like to read. Then, BookBub will only alert you to discounts on e-books matching these interests. BookBub also employs an editorial team to select titles that are of the highest quality and best fit for its subscribers.
“At any time there are thousands of discounted ebooks available, and searching through them for something good can be tough for readers,” said Katie Donelan, BookBub’s Director of Editorial Operations. “We’re very selective about what we feature, so our subscribers know they’re only receiving great books at great prices.”
BookBub’s rapid growth has attracted partners from across the industry to feature e-books with the service. The company is currently working with five of the Big Six publishers, dozens of midsized and small publishing houses, and hundreds of bestselling independent authors.