Is There a Secret to Selling Photography as Fine Art?

Selling Fine Art Photography” is the focus of a free educational resource guide from PhotoShelter. The guide’s authors acknowledge that there doesn’t seem to be a single ‘how-to’ formula for selling photography as fine art. But when they asked art-world experts for tips and profiled photographers who are succeeding in the fine-art world, there do seem to be some steps that might increase your odds of success. A lot of the advice focuses on making the best possible work, then focusing on building relationships with people who respond to it.

Part 1 of this guide includes:

  • Six tips to get non-profit galleries to feature your work
  • Six tips to get your work featured online
  • Insights from the owner of fine-art printing business

Part 2 profiles seven photographers who have found their way into the fine art world.

  • Jimmy Williams talks about building a reputation by starting local
  • Greg Marinovich suggests sharing the stories behind your images
  • Brooke Shaden explains why passion is the secret to getting 244,000 Facebook followers
  • James Bouret discusses marketing tactics that can help your work get noticed
  • Pete Carroll emphasizes the need to strive for the best-quality print
  • Matt Suess describes ways to connect with potential buyers
  • Bess Greenberg talks why she founded the 25CPW gallery

“Understand what makes you unique, what story you have to tell, and then refine your skills to try and communicate the message in the clearest way possible,” says Shaden.


In her essay about working with non-profit galleries, Hannah Glasgow of The Center for Fine Art Photography advises photographers to “Be bold and true to yourself” and make work that matters to you. 

Some of the more seasoned photographers observed that gallerists and collectors are interested in images with historical value or themes that stand the test of time.

In other words: It’s impossible to know if that young musician you are photographing today will turn out to be the next Jimi Hendrix or Elvis Presley. So always do you best work and keep good archives.

The guide on “Selling FIne-Art Photography” is part of a collection of free, educational guides that PhotoShelter has developed to help professional photographers and aspiring pros take a more strategic and focused approach to selling their images. Other guides in the PhotoShelter Library offer tips related to sell more sports photography, event photography, portrait photography, wedding photography, and corporate and industrial photography.

With more than 80,000 clients, PhotoShelter is a worldwide leader in photography portfolio websites and sales and marketing tools for photographers.


PhotoShelter Guide: Selling Fine Art Photography

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