Designers’ Guide to Inkjet Explains Production Inkjet Technologies

DesignersGuidetoInkJet-Cover_440x657DESIGNERS. If most of the jobs you design for print have been output on offset presses or toner-based digital presses, you should be aware of a new class of digital printers: high-speed production inkjet printers.

Production inkjet presses offer some major advantages in projects such as premium direct mail or book publishing but use different technology than offset presses and digital color toner devices.

To help you get optimal results from projects printed on production inkjet presses, Canon Solutions America has published “The Designers Guide to Inkjet.” The “Designers Guide to Inkjet” includes guiding principles, best practices, real-world recommendations, and practical advice. Topics covered include:

  • inkjet media and inks
  • design software settings
  • file preparation
  • questions designers should ask their print providers

“The designer plays an integral role in making sure that a given print piece is optimized for production on high-speed inkjet equipment,” said Dave Johannes, vice president, Digital Print and Mailing Operations at IWCO Direct, a direct marketing agency in Chahassen, Minnesota. “With the publication of the ‘Designers’ Guide to Inkjet,” Canon Solutions America has given the designer community — and the printers they work with — an invaluable guide for choosing the right colors, images, sheets, and finishing techniques for today’s inkjet technology.”

“The Designers’ Guide to Inkjet will help create a more seamless workflow between an agency or in-house designer and a printer, increasing profitability for everyone involved,” said Francis A. McMahon, vice president, marketing, Production Print Solutions division of Canon Solutions America.

The guide itself was printed using robust Oce inkjet technologies available from Canon Solutions America and serves as a real-world sample of what can be accomplished when designers follow the guidelines in the book.

“We see inkjet as the future–plain and simple,” said M.J. Anderson, chief marketing officer, Trekk, Inc., a global multimedia marketing agency based in Rockford, Illinois. “This guide will play an enormous role in helping agencies and designers develop their expertise in inkjet and better serve their clients.”

The book was written by Elizabeth Gooding of Insight Forums and Mary Schilling of Schilling Inkjet Consulting with input from Dave Johannes of IWCO Direct and Jared Johnson, a designer with IWCO Direct.

IWCO Direct has been a leader in the adoption of digital inkjet technology. In August 2011, the company became the first company in the U.S. to install the Oce ColorStream 3500. The company currently has six Oce ColorStream 3900 digital inkjet presses.

The book can be purchased for $29 from the online bookstore of the Printing Impressions website.

To see a Canon production inkjet press in action, watch the demonstration video on Vimeo.

LINK

The Designer’s Guide to Inkjet

Video: Press Demonstration of Oce ImageStream 3500