VirtuEye Promotes Virtual Reality for Art, Real Estate, Travel

VirtuEye is a London-based company that develops non-gaming virtual reality applications.

VirtuEye is using virtual reality technology to make it possible to be in one place physically while looking around in another location. They are marketing their services to real estate companies and travel agencies who want to showcase properties and destinations and galleries and museums who want to disseminate or preserve exhibitions.

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While using virtual reality to visit a location isn’t quite the same as being there, VirtuEye founders believe it can be an extraordinary and practical experience: “The times when you had to physically visit a place to see it have ended.”

They also encourage artists to consider using virtual reality technology to influence the way people see and experience the world.

On July 14, an audience in Brooklyn used VirtuEye technology to see three site-specific sculptures that artist MrToll installed in the middle of the Arizona desert as part of the Virtual Borders Arizona  project. Experiencing the Arizona desert via virtual reality technology enabled New Yorkers to see that human-defined borders are insignificant in a terrain in which raw, unforgiving nature stretches for hundreds of miles. The borderless land existed long before humans arrived and it will continue to exist long after humans are gone.

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The virtual reality sculpture exhibition, curated by Gabija Grusaite, also suggested that everyone who pursues the dream to succeed needs to cross a metaphorical desert. The artist believes all borders are virtual borders, and that our modern world is enabled by free movement of people, ideas, art, and cultures. Trying to control that free movement limits creativity and progress.

To learn more about how VirtuEye can help real-estate buyers visit properties from afar, view the video below.

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