If you sell your own branded products online, consider custom packaging. It can set you apart from competitors and make a big impression on your customers.
According to a 2016 eCommerce Packaging Study by Dotcom Distribution, the quality of your packaging can play a role in fostering customer loyalty. In their survey, 40 percent of the respondents said they would be more likely to purchase from an online retailer again if the product they ordered came in gift-like or premium package.
Thanks to companies such as Packlane, you no longer have to be a high-volume seller of products to afford great-looking packaging.
Whether you need a few small cartons or large printed shipping boxes, Packlane can help you create full-color, customized packaging that will get your customers excited about what’s inside.
In addition to ordering as few as 10 boxes, you can choose the graphics, the size and type of box, and the type of materials used.
When it’s time to re-order new boxes, you can adjust the design to include seasonal messaging or update your branding. You won’t risk being stuck with hundreds of boxes with outdated graphics.
Types of Boxes
Packlane offers three main styles of boxes: a classic carton, a mailer box, a shipping box. Each type can be sized to snugly fit your products. You won’t have to stuff a box that is too big with extra material to keep the contents from shifting around.
Types of Materials
When you place your order, you can choose to print the graphics printed on stocks ranging from thin, flat paperboard to thick corrugated graphics. You can specify whether you want your graphics printed on brown Kraft paper or a crisp white paper. The brown paper is fine for simple graphics with muted colors. The white paper is ideal for bright colors and designs that include images.
The website includes tools that make it easy for you to create and preview your design in 3 dimensions.
Or, you can request a 2D dieline for the box style and size you choose. A dieline is flattened outline of the box design that shows where the folds and cutlines will go. Just follow the Artwork Guidelines, and Packlane will take care of the rest.
For quantities from 10 to 2,000, you can get an instant quote. (If you need larger quantities, you can request a quote.)
To help creative entrepreneurs get the best results from their packaging, Packlane has developed a free 36-minute Skillshare course: Packaging Design for Creatives and Entrepreneurs.
The video series discusses box styles, design considerations, production and finishing techniques, dielines, RGB vs. CMYK color, how to use Illustrator, and tips for creating or uploading your design on the Packlane website.
On the Packlane blog, you’ll find interviews with some of the entrepreneurs who have ordered boxes from Packlane. Michael Kushner, of Stefans Head explains why he is using custom-designed boxes to ship his company’s limited-edition T-shirts.
Another Packlane customer is a start-up that sends a curated selection of Paleo-friendly snacks to subscribers every month. He says, “A professional image is extremely important to start-ups. Custom packaging sets us up for success from the very beginning.”
The Packlane blog also contains tips such as How to Choose the Right Packaging for Your Product.