screen shot of images on Pixels.com

Pixels.com Offers Alternative to Traditional Art Licensing

If you would like to sell more of your designs, art, or photographs, now is a great time to check out everything that’s possible through Pixels.com. Their “set-your-own-price” alternative to traditional art licensing gives you greater control over how much you can earn from the sale of your images.

Pixels.com is global print-on-demand marketplace that allows design enthusiasts to choose which images they would like to have printed on more than 25 different products, including framed prints, metal prints, wood prints, greeting cards, T-shirts, hoodies, tote bags, duvet covers, men’s apparel, women’s apparel, throw pillows, shower curtains, beach towels, smartphone cases, and more.

Custom tote bag with starfish image by Katherine Young
Tote bag printed with image by Katherine Young-Beck

Pixels handles all the details associated with printing, matting, framing, packaging, shipping, insuring, and customer service. Orders placed through Pixels.com go to one of 14 production facilities in 5 countries around the world. This makes it easy to print and ship your products to customers anywhere in the world. For example, if a buyer in Germany orders a product decorated with one of your images, the product will be printed and shipping a facility in The Netherlands.

The Pixels site, which attracts 5 million unique visitors per month, typically receives a surge or orders in November and December from holiday gift givers.

You Set Your Own Prices

Unlike licensing deals in which the publisher sets the price and dictates the amount of royalties you will receive, Pixels.com lets you set the price for the products made with your images.

As a seller, you will see a base price that covers production and fulfillment costs for each item. The amount you add as the mark-up will be the selling price. When the product sells, you earn 100 percent of the markup amount.

You can also choose which of your images you will permit to be printed on which products. For example, a high-resolution nature photograph that looks spectacular as a large metal print might not look the same on a beach towel or duvet cover.

Pixels.com was founded by Sean Broihier, the self-taught programming whiz who started the Fine Art America platform in 2006. Pixels.com complements the Fine Art America site by appealing to a broader base of customers who may be interested in photo merchandise, fashion apparel and accessories, and home decor items.

Sean Broihier was one of the first e-commerce entrepreneurs to enable all living artists to sell their artwork online. He said the “set-your-own-business-model” has been a big driver of the growth of the platform: “It has always been my opinion that artists should be able to set their prices as high or as low as they want to.” If an art publisher chooses to sell a canvas print for $50 and offers artists a 10% royalty, the artists shouldn’t have to decide whether or not they are willing to accept $5 for the sale of their art on the prints.

Multiple Options for Sales and Marketing

Over the past 11  years, Broihier has really listened to the concerns of artists and photographers who sell their work on the site. So he has continuously developed tools that enable you to adapt to all the different ways that art is now discovered, promoted, and purchased.

For example, here are just a few of your options. You can:

  • Sell Pixel’s print-on-demand products through your own Shopify store.
  • Sell print-on-demand products through your own branded storefront hosted by Pixels.com
  • License individual images and set your own terms for royalty-free and rights-managed licenses.
  • License images for streaming to digital displays.
  • Connect directly with buyers who express interest in buying one of your originals.
  • Print sample products for display at art fairs or in your studio. You can also print sell sheets that show potential buyers how your art will look of various products and explain how they can order them.
  • Publish news releases, blog posts, e-newsletters, and e-mail marketing programs through Pixels.com.
  • Run automated marketing campaigns on Facebook and Twitter

You can even use an iPad app as a sales tool. If a potential buyer of your art wants to preview how it might look on their walls, your can use the augmented reality interface on the Pixels.com iPad app.

The Pixels app takes the guesswork out of buying art online. After the customer the size of the print and how it will be matted and framed, the buyer can view an actual-size preview on their own walls. They can even see what the finished product will look like from different angles within the room.

Everything the viewer sees is perfectly to scale. For instance, a 24 x 36 inch canvas print will appear on the wall at exactly 24 x 36 inches. As the individual walks around the room, the app uses the iPad’s video camera and a unique tracking algorithm to keep the image perfectly positioned in the desired location on the wall.

Pixels.com also has deals with retailers such as Deck the Walls, The Great Frame Up, and the Framing and Art Center to sell artwork at more than 150 retail locations in the U.S. and Canada.  Plus, Pixels.com has special programs available for large-volume buyers in the hospitality and design fields.

Special Features

If you want to see the types of art that buyers purchase through the Pixels.com each day, you can see it. Pixels.com also publishes real-time comments and reviews from customers who are (and aren’t) totally satisfied with the ordered products.

You can also join online communities of like-minded artists.  The site includes more than 1900 groups dedicated to topics such as office decor, self-promotion, historical buildings, the Adirondacks, orchids, and photographs edited to look like paintings.    

If you would rather spend your time creating more art than worrying about how to get it reproduced, promoted, and sold, Pixels.com can help.

The site was set up to power sales everywhere artwork is bought and sold: “It doesn’t matter if you want to hang your artwork, carry it, wear it, license it, or stream it.” Millions of buyers all over the world decorate their homes and accessorize their lives with Pixels products