Contena Can Help You Build Your Freelance Writing Business

It is possible to earn a decent living as an independent writer. But only if you approach it more like a freelance writing business than a sideline gig.

It’s not enough to simply enjoy writing. You also need to know what type of writing is currently in demand and have expertise in topics other than writing.

Then, of course, you need connections to clients who will pay good money for above-average content from writers who don’t need much training to get started.

Without a business-like approach to finding a few good, steady clients, you can quickly find yourself doing nothing but low-paying jobs for difficult clients. Or, you could spend more time seeking work than working for pay.


illustration of freelance writer at keyboard
Copyright: greyjj / 123RF Stock Photo

One company that can help you get up to speed on the business of freelance writing  is Contena. This subscription-based platform offers online training and coaching plus a steady stream of inks to job openings for independent writers.

Contena Academy

The six modules in Contena’s online academy explain strategies for building a steady income, creating writing samples, building a portfolio, crafting article pitches, and landing  the best clients. Many freelance writers spend months learning these skills the hard way — through a lot of painful trial and error.

Contena Scout

The Scout service helps you find the best available writing jobs by category, pay, and other criteria. Listings include part-time, full-time, and temporary writing assignments in fields such as education, real estate, business, health, and marketing.  Recent job postings included health news writers, web copywriters, science content editors, social studies curriculum writers, and tech and gadget reviewers.

Contena Scout screen grab

Contena Submissions

If you prefer coming up with your own ideas for articles, you can pitch story ideas to publishers listed on Contena’s Submissions section. This section lists companies that pay for submitted articles.

Contena Alerts

Contena Alerts will notify you about jobs that arise in your area of expertise. If you apply quickly and provide writing samples that reflect your knowledge, you can increased your odds of winning that job.

Contena Coaching

One challenge of working independently is that you don’t have supervisors encouraging you to continuously update and improve your skills. If a freelance client is unhappy with the quality of your work, they simply hire someone else. If you subscribe to the Platinum level service, your Contena coach will review your pitches and writing samples and provide constructive feedback for refinement. Your coach can also work with you on effective marketing materials.

Like Online Dating: You’re Seeking Good Matches

Freelance writers build successful businesses by developing lasting relationships with a few wonderful clients who pay them well for a defined amount of work each month. So, subscribing to Contena can be like joining an online dating service.

Contena can help you identify good matches for your specific writing skills. But it’s up to you to build the long-term professional relationships that can help your writing business grow. If you connect with clients that will pay you thousands of dollars each year (and provide word-of-mouth referrals), you won’t need to subscribe to Contena for long.

And once you build a steady, predictable income from a few good clients, you will feel more comfortable devoting a few hours a week on personal writing projects that might never pay off. If you are just starting out as an independent writer, you will soon learn that time is your most precious resource.

If you squander too much time chasing low-paying jobs, the amount of income you can earn each year will be limited. So be smart. Consider getting some training and coaching before you start pursuing the best prospects for your business.

For more information about Contena, click here.