Guide Advises Photographers How to License Their Images for Social Media

To help photographers get fair compensation for photos used across social media platforms, PhotoShelter has released an educational guide, Licensing Your Photos For Social Media. The free guide was produced in partnership with the portrait photography community, Pursuit of Portraits.

cover of PhotoShelter guide on licensing social media

The guide can be downloaded free here:

In the guide, you’ll get a firsthand look at the ever-evolving business side of social media, with insights from influential photographers, photographer representatives, design agencies and brands.

“Photos are the cornerstone of social media success and photographers must be nimble, understand the opportunity each platform provides, and know how to push for the fees they deserve,” says PhotoShelter CEO Andrew Fingerman. “This guide is meant to get photographers thinking about just that.”

The guide includes
– Examples of how creative influencers are leveraging large followings to make money
– Contract-negotiation tips from a photographer representative
– Social media-specific licensing language to consider including in contracts
– Insights into what design agencies and brands look for when hiring photographers for social media content

Comments throughout the guide make it clear that photographers must continue to adapt to the ever-evolving social-media landscape. Social-media platforms are continuing to develop features for monetization and photographers can offer but ancillary services in addition to photography.

Licensing Your Photos For Social Media is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes more than 60 educational guides on topics such as photo contests, email marketing, publishing photo books, and mapping out a photo business plan.

The PhotoShelter platform gives professional photographers an easy way to store images, create beautiful websites, deliver work, and sell or license photos.

Pursuit of Portraits is a global creative community that unites portrait photographers and enthusiasts of all skill levels and backgrounds, facilitates collaboration, and fosters supportive relationships within this creative community.