If you want to design some head-turning decorations for a big event, consider what’s possible with the Massivit 1800 3D printer.
Mexico-based print service provider, Moti Digital 3D printed this towering, head-turning skeleton for the Mexican Festival of Light celebrations in Guadalajara.
The four-day event explored how light and art work in perfect harmony and encapsulates the culture of Guadalajara. Moti Digital used its Massivit 1800 3D Printing Solution to create a model that would ‘wow’ visitors to the event and demonstrate the impressive capabilities of large format 3D printing technology.
Measuring 27 ft long and 11 ft high, the breathtaking skeleton was produced in just four days. The painted skeleton was positioned inside the Plaza Tapatía fountain pool and illuminated at night, where thousands of festival-goers were able to sit in its arms.The experience generated huge amounts of conversation and photos that featured prominently across social media platforms.
METROPOLE, a visual-communications company in France, used a Massivit 1800 3D printer to produce this ultra-realistic, full-size triceratops to promote a paleontology exhibition at the Museé national d’Historie naturelle in Paris. Measuring 5.9 ft. wide x 7.6 ft. long x 9.8 ft. high, the dinosaur model is currently displayed at the Gare d’Austerlitz railway station adjacent to the museum.
Thanks to the 14-inches-per-hour print speeds of the Massivit 1800 3D printer, the visually striking dinosaur was brought to life in just two days. The model was printed in eight components. Once assembled, Metropole’s production team strengthened the construction with ballast to guarantee its ability to withstand sustained interaction with the public. The cinematic artistic team at Metropole covered the dinosaur with a textured surface to replicate natural-looking skin. They also produced realistic eyes to enhance the appearance.
“When it comes to producing giant attention-grabbing models that truly turn heads and capture people’s attention, our Massivit 1800 is the solution of choice,” said Denise Zanet, executive partner at Metropole. She says the museum staff “was completely blown away by how astonishingly lifelike our 3D-printed triceratops looks. It’s generating huge buzz at the train station with many passengers asking how it was created.”
The Massivit 1800 3D Printer is the first of its kind to produce super-size, crowd-stopping signage, displays, and props for visual communication. Offering unprecedented printing speed, can build objects up to 57 inches wide, 44 inches deep, and 70 inches high.
Each day of the five-day event, HP produced labels and packaging with the names of the winners of the coveted Cannes Lions Grand Prix awards for excellence in marketing communications. (Award categories ranged from mobile, outdoor, radio and audio, and print and publishing to industry craft, digital craft, film craft, creative e-commerce, entertainment, direct marketing, product design, PR, social and influencer marketing, and brand experience and activation.)
In addition, 300 award jurors received a personalized champagne bottle and 400 platinum-pass attendees received a digitally printed box with champagne and chocolates in a “toast to creativity.”
To enable more festival attendees to see what’s possible with digitally printed packaging, the limited-edition packaging was displayed in a lounge of the Hotel Martinez in Cannes throughout the festival.
Scalable Press is a technology-driven print and fulfillment company that helps independent designers sell print-on-demand apparel and other products through their own websites or Shopify or WooComerce e-commerce sites. The company uses cutting-edge automation to keep production quick and overhead low plus artificial intelligence to help protect the rights and profits of artists.
Scalable Press primarily sells screen-printed, embroidered, of digitally printed apparel. But they are also equipped to print posters and smartphone cases.
The founders of Scalable Press believe artist copyright infringement is rampant in the apparel industry — from corporations that mass-produce designs for T-shirts to individual consumers who use photos and designs without the appropriate permissions.
So Scalable Press now uses Google Cloud APIs and Artificial Intelligence (AI) to pinpoint stolen art and lead the fight for artists’ rights. The AI and machine learning help detect stolen art for apparel designs.
The Scalable Press technology doesn’t just detect infringements of the copyrights of well-known license holders, but also the copyright infringements of new, unknown artists who are just starting to build income from their work.
At first, the company used human moderators to judge when incoming garment designs contained elements that infringed on an artist’s copyrights.
“But as orders for shorter runs of prints started becoming the norm, the amount of artwork that was coming in made it difficult for human moderators to detect copyright infringement,” explains Eric Zhang, VP of Engineering for Scalable Press. “We wanted to find ways to reduce the workload on our human moderators. So, we started using artificial intelligence along with human moderators to check incoming artwork for copyright violations. As humans flagged different types of work, machine software became more proficient at identifying problem images.”
When Scalable Press spots art that may be inappropriately used, they contact the artist and explain how to request the appropriate royalties.
Zhang says their company continually looks for ways to use technology to improve all facets of their operations. He says, “AI is good at some things. Humans are better at other things. And there is less overlap than you might think.”
More than 3,000 Products
If you are an independent designer, Scalable Press is well-equipped to help you add different types of products to your website. In addition to printing each order that comes in, Scalable Press will pack it and ship it directly to your customers — complete with a packing slip with your company’s branding. There are no minimum quantity order requirements and the company can handle higher volumes of orders as your business grows.
In the Scalable Press Product Catalog, you can choose from more than 3,000 products that you would like to have decorated with your art, photography, or designs. Hundreds of different types and colors of T-shirts, polo shirts, tank tops, dress shirts, sweatshirts, hoodies, shorts, hats, tote bags, and more can be customized. The catalog clearly indicates which type of products can be used with which garment-decorating processes.
The company’s Artwork Guidelines provide more details on how to prepare files for the different processes: DTG printing, screen printing, embroidery, and dye-sublimation printing.
The blog provides lots of useful advice about how to succeed with e-commerce email marketing or sell seasonal products such as sweatshirts and jackets.
About Scalable Press
Scalable Press was founded in 2012 in San Francisco as an e-commerce company. Today, their six facilities across the U.S. have more than 40 screen-printing presses and 60 direct-to-garment printers. They deliver custom T-shirts in three to five days and dye-sublimated phone cases within 72 hours.
At their third annual Digital Couture Project, Epson will show fashion designers and fashion entrepreneurs some of the limitless design possibilities created by advanced digital imaging technology. In keeping with the theme “Textile Stories,” 13 design teams from North and Latin America will leverage Epson’s world-class textile printing solutions in a one-of-a-kind fashion presentation.
The Digital Couture Project is scheduled February 7, two days before the official start of Fashion Week in New York City.
“In the high-fashion business, nothing stands still. The designer’s vision is constantly advancing, ultimately creating and driving fashion trends that change how we look and feel,” said Keith Kratzberg, president and CEO, Epson America, Inc. “Our goal with the Digital Couture event is to spotlight the power and potential that digital printing technology plays in the apparel industry. From haute couture to sports team apparel, Epson technology gives designers and apparel manufacturers the digital platform necessary to launch the next great design.”
At the Digital Couture Project event, each designer or design team will tell a story through their collection via textiles created with Epson dye-sublimation and direct-to-fabric printing technology. These technologies enable high-quality, original prints on fabrics that will convey the signature style of each designer.
Design teams featured at the Digital Couture event include:
“For the third year in a row, the Epson Digital Couture event showcases how digital textile printing helps designers expand their vision for creativity without limits,” said Agustin Chacon, Epson America’s vice president of international marketing. “The future of fashion and technology is in the process of being shaped. We are excited to be at the forefront of the industry – providing designers with printing solutions that offer a host of new and exciting opportunities.”
During the Technology Showcase portion of the Digital Couture Project, Epson’s global president, Minoru Usui, will outline Epson’s continued vision for the role that digital technology will play in fashion.
A panel of fashion and apparel industry experts will discuss market trends and the role of technology in fashion. The panel will be moderated by Anthony Cenname, vice president and publisher at WSJ Magazine.
The 2017 Digital Couture Project event will also serve as the official introduction of the Robustelli-Epson brand to the international fashion community. Based in Como, Italy, Robustelli has developed and manufactured the Monna Lisa series of digital textile printing equipment with technical support from Epson. Robustelli became part of the Epson Group in June, 2016.
Attendees at the Digital Couture Project event will see an array of textiles that have been printed on the Robustelli equipment.
Epson Digital Textile Printing Solutions
“New technologies from Epson are allowing designers to push the boundaries of color and quality while simultaneously giving creative teams incredible versatility and productivity,” said Kratzberg.
Epson’s dye-sublimation and direct-to-garment printing technologies give entrepreneurs and fashion brands the creative freedom to print on a variety of fabrics, including cotton and synthetic fibers.
The Epson SureColor® F-Series dye-sublimation printing technology gives designers an accessible means to bring their ideas and inspiration to life. The Epson UltraChrome® DS ink in these printers has an all new high density Black ink. The density of the black ink delivers printed designs with better tonal transitions, rich colors, and smooth gradations. The Wasatch SoftRIP workflow software included with the printer includes features for textile and fashion printing. The software enables designers to create and print original designs with greater flexibility and control.
The Epson SureColor F2000 Series direct-to-garment (DTG) ink jet printers can print high-quality images directly onto garments. The printers can handle fabrics ranging from 100 percent cotton to 50/50 fabric blends.
The SureColor F2000 offers fashion entrepreneurs a quality, affordable printing solution. The Epson SureColor F2000 Standard Edition is a high-speed CMYK-only model and the White Edition offers the added benefit of white ink for printing on dark or color fabrics.
Fashion designers and professionals interested in learning more about Epson’s digital printing technologies can visit www.proimaging.epson.com. For more information about Digital Couture, visit www.epson.com/nyfw.
Building an identity for yourself as an artist, designer, author, or photographer is a challenge. Not only are you judged by the creativity and originality of your work, but you may also be judged by how creatively and professionally you present yourself.
Whenever you interact with fans and customers online (through your website, blog, and social media) and in real life (at art fairs, book signings, or photo exhibitions), every interaction adds up to make a memorable impression. (Marketers call these interactions ‘touchpoints.’)
How you package your products also speaks volumes about your commitment to your craft. Is your packaging bland, boring, and cheap-looking? Or do customers feel like they are receiving a wonderful gift to themselves when they receive a box in the mail from you.
One company that can help you make a consistently first-class impression is ThePaperWorker.com.
Through ThePaperWorker.com, you can use online templates and digital design tools to order as many boxes as need, whether it’s 5, 10, 20, or 100, or anywhere in between. At the same time, you can order presentation folders, tabletop display signs, or banners that you can take with you to events where you will be selling your works in person.
“Our packaging has detail and dimension, we have created ways to make the process easy and straightforward for our customers, regardless of their knowledge of custom packaging,” said Todd Anson, president of ThePaperWorker.com “Pricing is broken down simply by quantity, product descriptions are detailed, templates are provided in PDF/EPS formats, and 3D PDFs are available to view on every product.”
If you prefer to have an experienced package designer create your packaging graphics or review the designs you have uploaded, you can request those services on ThePaperWorker.com website.
Expertise from The Colad Group
All of the products available through ThePaperWorker.com reflect the deep expertise of The Colad Group, a company that has been developing custom presentation materials and packaging for more than 60 years.
Until five or six years ago, The Colad Group could only serve customers who needed at least 250 boxes. That’s because their printing processes required making plates for each color of ink and dies for cutting and scoring the box designs on a die-cutting press.
Digital printing and cutting technology has changed all that. Orders submitted through ThePaperWorker.com are produced on automated digital presses and finishing equipment. Full-color photographic images can easily be printed on the boxes without the extra time and costs associated traditional offset printing.
If you sell your own branded products online, consider custom packaging. It can set you apart from competitors and make a big impression on your customers.
According to a 2016 eCommerce Packaging Study by Dotcom Distribution, the quality of your packaging can play a role in fostering customer loyalty. In their survey, 40 percent of the respondents said they would be more likely to purchase from an online retailer again if the product they ordered came in gift-like or premium package.
Thanks to companies such as Packlane, you no longer have to be a high-volume seller of products to afford great-looking packaging.
Whether you need a few small cartons or large printed shipping boxes, Packlane can help you create full-color, customized packaging that will get your customers excited about what’s inside.
In addition to ordering as few as 10 boxes, you can choose the graphics, the size and type of box, and the type of materials used.
When it’s time to re-order new boxes, you can adjust the design to include seasonal messaging or update your branding. You won’t risk being stuck with hundreds of boxes with outdated graphics.
Types of Boxes
Packlane offers three main styles of boxes: a classic carton, a mailer box, a shipping box. Each type can be sized to snugly fit your products. You won’t have to stuff a box that is too big with extra material to keep the contents from shifting around.
Types of Materials
When you place your order, you can choose to print the graphics printed on stocks ranging from thin, flat paperboard to thick corrugated graphics. You can specify whether you want your graphics printed on brown Kraft paper or a crisp white paper. The brown paper is fine for simple graphics with muted colors. The white paper is ideal for bright colors and designs that include images.
The website includes tools that make it easy for you to create and preview your design in 3 dimensions.
Or, you can request a 2D dieline for the box style and size you choose. A dieline is flattened outline of the box design that shows where the folds and cutlines will go. Just follow the Artwork Guidelines, and Packlane will take care of the rest.
For quantities from 10 to 2,000, you can get an instant quote. (If you need larger quantities, you can request a quote.)
The video series discusses box styles, design considerations, production and finishing techniques, dielines, RGB vs. CMYK color, how to use Illustrator, and tips for creating or uploading your design on the Packlane website.
On the Packlane blog, you’ll find interviews with some of the entrepreneurs who have ordered boxes from Packlane. Michael Kushner, of Stefans Head explains why he is using custom-designed boxes to ship his company’s limited-edition T-shirts.
Another Packlane customer is a start-up that sends a curated selection of Paleo-friendly snacks to subscribers every month. He says, “A professional image is extremely important to start-ups. Custom packaging sets us up for success from the very beginning.”
Design Interactive is a leading provider of training system development and experts in human-machine interaction. Design Interactive will sell the MREAL system as part of the specialized training they develop for government and industry clients who have employees in high-risk situations.
“We are pleased to welcome Design Interactive as a Canon MREAL reseller,” said Toyotsugu Kuwamura, executive vice president and general manager, BISG, Canon U.S.A., Inc. “Through Canon’s MREAL System for Mixed Reality and integrated Training Management System, users in high-risk industries will be able to visualize a potentially dangerous scenario before they have to encounter it in the real world.”
Preparing for Dangerous Situations
High risk training is a specialized form of training for tasks that involve a high degree of risks related to safety or costs. High risk training is provided to professionals who are asked to work in environments that are normally dangerous or inaccessible.
The MREAL system is uniquely suited for high risk training because it can immerse users in virtual scenarios while allowing them to still see the real world – including their hands, tools, colleagues, and instructors.
Eileen Smith, Director, E2i Creative Studio at the University of Central Florida’s Institute for Simulation & Training, said “High risk environments are multi-layered, and involve understanding how events put in motion will resolve themselves. Context is key in training, and the MREAL system allows the context to be altered easily and frequently to challenge a trainee throughout their journey toward excellence.”
Dr. Kay Stanney, CEO at Design Interactive said “The MREAL system provides a truly seamless and compelling blend between the virtual and real worlds. We are confident that it will help us deliver effective, engaging and value-added training solutions to government and industry clients.”
The integrated solution that Design Interactive will provide to its clients includes three key parts:
MREAL Display MD-10: Released in the U.S. in July 2016, the MREAL Display MD-10 features an expanded field of view and higher resolution than earlier models. The MD-10 enables trainees to immerse themselves in the virtual training scenario while still seeing real objects clearly and precisely.
MREAL Training Management System (MREAL TMS): The MREAL TMS acts as a central dashboard to collect and measure key performance metrics. Instructors can review key data points and benchmarks to assess the trainee’s overall performance and retention. The MREAL TMS also integrates with select Learning Management Systems so instructors can incorporate the data into a broader curriculum.
MREAL Plug-In for Unity 3D: This tool enables instructors to leverage existing 3D content for training scenarios. The 3D content can easily be launched as part of an immersive experience within the MREAL system.
With these combined solutions, Canon and Design Interactive will bring next-generation capabilities enabling clients to reach mastery on complex tasks that can later be used in life-threatening situations in the field.
Mountainside Rescuers under Fire
In a post on the Design Interactive blog, Design Interactive experts discuss a mixed reality experience they developed to demonstrate the power of Canon’s Mixed Reality platform at the Interservice/Industry Training, Simulation, and Education Conference (I/ITSEC) Conference.
In a Design Interactive demonstration of the type of training that’s possible with Canon’s MREAL mixed-reality system I/ITSEC attendees could handle physical objects while visualizing the high-risk environment.
With Design Interactive’s mixed-reality experience, conference attendees visualized what it would be like to stand at the precipice of a bottomless void in the snow and be required to harness themselves to an icy rock wall so they could repel to help an injured warfighter. In the middle of the experience, the trainee takes fire. Another warfighter takes a bullet and the attendee must spring into action, applying a tourniquet under fire.
The Design Interactive blog post clarifies the differences between augmented reality, virtual reality and mixed reality systems. Unlike virtual reality systems like the Oculus Rift, MREAL provides the flexibility to couple virtual and physical elements. For example, your hands disappear from view if you lift your hands to your eyes while wearing an Oculus product. With MREAL, trainees can always see their hands, instructors, and the tools they need to accomplish the task.
Like augmented reality, the MREAL allows trainers to provide visualizations of instructions that can help trainees navigate or perform the task.
Designers of MREAL training exercises can choose to make the experience fully virtual or customize the amount of virtual content that is required for the job.
In addition to high-risk training, Canon is promoting the MREAL system for use in education, research, and manufacturing.