In the guide, you’ll get a firsthand look at the ever-evolving business side of social media, with insights from influential photographers, photographer representatives, design agencies and brands.
“Photos are the cornerstone of social media success and photographers must be nimble, understand the opportunity each platform provides, and know how to push for the fees they deserve,” says PhotoShelter CEO Andrew Fingerman. “This guide is meant to get photographers thinking about just that.”
The guide includes
– Examples of how creative influencers are leveraging large followings to make money
– Contract-negotiation tips from a photographer representative
– Social media-specific licensing language to consider including in contracts
– Insights into what design agencies and brands look for when hiring photographers for social media content
Comments throughout the guide make it clear that photographers must continue to adapt to the ever-evolving social-media landscape. Social-media platforms are continuing to develop features for monetization and photographers can offer but ancillary services in addition to photography.
Licensing Your Photos For Social Media is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes more than 60 educational guides on topics such as photo contests, email marketing, publishing photo books, and mapping out a photo business plan.
The PhotoShelter platform gives professional photographers an easy way to store images, create beautiful websites, deliver work, and sell or license photos.
Pursuit of Portraits is a global creative community that unites portrait photographers and enthusiasts of all skill levels and backgrounds, facilitates collaboration, and fosters supportive relationships within this creative community.
Pace, a large, independently owned brand storytelling agency, has opened a 2,900 sq. ft. studio space for video, photography, editing, collaboration, and creative innovation. Adjacent to the agency’s office in Greensboro, North Carolina, the studio space is called “The Outskirts.”
The expansive, airy studio is an inspiring environment for all types of teams to collaborate and create compelling work for the national and global brands Pace serves. The studio includes:
–Ideation and innovation labs to explore virtual and augmented reality, 360-degree video, and multi-dimensional animation
–a client collaboration lounge and social bar
–Edit bays and stop-motion and retouching labs
–a 25-foot cyclorama (cyc) wall for photo and video shoots
With the new studio, Pace is prepared to meet the growing demand for new forms of digital media. In addition to custom photography services, Pace can support live-stream interviews and presentations, cinemagraphs and loop videos, broadcast-quality video finishing and editing, stop-motion videos, 360-degree video capture and editing, set design, newsroom editing and publishing, social content, and more.
“The Outskirts is a resource for any and all clients,” said Jason Whiting, president of Pace. “Pace can develop visual storytelling with amazing quality that delivers on a diverse set of creative needs, channels, and price points across digital, broadcast, social media, and events.”
Visual storytelling is becoming an increasingly important element of brand communications. According to a 2017 study published by Google, one in three adults between the ages of 18 and 54 view video from mobile devices and that number is growing. AdWeek reported that 47 percent of brands publish four branded videos each month.
According to Pace executives , the name The Outskirts is an “invitation for thinkers and dreamers to mine great ideas from the furthest reaches of their imagination.”
“Creative ideas are born and nurtured in space like this,” said Cinnamon Pritchard, VP Executive Creative Director.”The Outskirts is going to be a garden for great ideas —to shape them, grow them, and send them out into the world.”
The Pace creative agency develops integrated experiences for a diverse client base that includes some of the world’s most iconic brands. It has more than 370 employees and offices in: Dallas and San Antonio, Texas; Greensboro, North Carolina; New York City; and Bentonville, Arkansas.
Kodak’s new KODAKIT on-demand photography service can help professional photographers in major cities gain access to a steady flow of assignments from global brands who promote services related to travel, food, and real estate. The KODAKIT service provides a central hub through which global brands can find and hire qualified photographers to provide high-quality digital images.
“Companies understand the power and benefits of high-quality photography. Consistent, high-quality images are vitally important for brands, especially when selling products and services online. Yet this has been a time-consuming challenge for companies to manage, especially across borders of currency and language.” explains Eric-Yves Mahe, chief executive officer of KODAKIT. “Similarly, for photographers, global brands generate a lot of work. But it’s hard for individual photographers to connect with them.”
KODAKIT solves pain points for both photographers and companies by managing all of the end-to-end operations and logistics.
For photographers, KODAKIT eliminates a lot of the nitty-gritty of marketing, booking, pricing, scheduling, invoicing, and payment processing.
Companies only need to indicate when, where, and how they want to a photo shoot to be conducted. KODAKIT handles all of the other aspects of the process and delivers the images in a dedicated private cloud.
Quality Photography Delivers Results
According to research from MDG Advertising, companies with compelling, professional photography see their businesses soar. In the travel market, businesses using quality photography see a 46 percent increase in conversion rates. In real estate, properties with quality photos see a 47 percent higher asking price per square foot and stay on the market an average of 10 days less than those without quality photos.
Photography is a $30 billion business globally, but has remained a hyperlocal business. KODAKIT makes it easy for businesses to acquire consistent, high-quality imagery in many markets. Photographers can gain assignments that they wouldn’t otherwise have access to.
“KODAKIT has boiled down a complicated process into a user-friendly platform that addresses a huge and growing need in the market,” said Jeff Clarke, chief executive officer of Kodak. “Kodak founder George Eastman once said, ‘You press the button, we do the rest.’ For photographers and companies, KODAKIT operates on this same principle.”
KODAKIT is now live in 92 metropolitan areas in 37 countries. In the U.S., KODAKIT is live in New York, San Francisco, Miami, Chicago, Portland, Seattle, Las Vegas, Washington, DC, Dallas, Houston, Austin, San Diego, Minneapolis, Boston, Philadelphia, Charlotte, and Atlanta. In Canada, KODAKIT is live in Toronto, Vancouver, and Montreal.
A “Drone Use Survey” conducted by Professional Photographers of America shows that interest in drone photography is rising. In a recent survey of more than 1,000 professional photographers, nearly one-third of the respondents who aren’t currently using drones said they are “very likely” to include drone images as part of their product offerings in the next two to five years.
Other findings from the survey revealed:
Drones are being used most frequently in these four specialty areas: real estate (25.3 percent); commercial (19.1 percent), wedding (11.8 percent) and nature (11.4. percent).
Forty percent of respondents who currently aren’t using drones have had customers inquire about using them as part of their paid assignments.
The results from the PPA survey parallels data from the Federal Aviation Administration (FAA) that projects that sales of drones (Unmanned Aircraft Systems) will grow from 2.5 million in 2016 to 7 million in 2020. The FAA also projects that the sale of drones from commercial use will double from 600,000 this year to 2.7 million in 2020.
At PPA’s annual Imaging USA conference from January 8-10 in San Antonio, TX, PPA will share additional findings the from their organization’s survey. The conference will also include a first-of-its kind drone photography exhibit and live photography drone demonstrations.
“We pride ourselves in helping our members stay ahead of the latest and greatest technology resources available to professional photographers,” said PPA CEO David Trust. “As our survey and new FAA data revealed, drone usage and regulations are growing and changing. Our goal is to educate photographers so they can make informed decisions about when and if to add drone photography into their service offerings.”
Adding drone photography to a photography business involves more than the cost of the drone itself. For example, operators must comply with evolving FAA guidelines, pass TSA background checks, and take a UAS operator test. PPA publishes information about news related to drone regulations on their website.
Drone photography and videography are being used in dozens of fields, including commercial and residential real-estate photography, insurance assessments, land use surveys, event photography, marketing, and construction-site monitoring. Creative niche applications are being explored every day.
The Adorama Drone Experience is a digital hub of inspiration and information for photographers and videographers who want to take their drone photography to the next level. The website includes jaw-dropping aerial content, gear guides, tips and techniques from experts, and the latest on flight rules and regulations. The content was developed by Adorama, one of the world’s largest photography, video, audio, imaging and electronics retailers.
“Drone photography and videography is a rapidly evolving trend that isn’t going anywhere, anytime soon,” states Lev Peker, chief marketing officer, Adorama. “Unlike other aspects of digital imaging, there are far more complications, rules and know-how to safely and successfully use drone gear.”
For four decades, Adorama has been a leading authority in the field of digital imaging, Peker adds: “We are deeply rooted in the community and have extensive partnerships with artists and manufacturers.”
The Adorama Drone Experience is an immersive environment designed to make you feel as if you are seeing the world through the eyes of the drone. In addition to stunning footage, the hub offers drone gear buying guides for all levels, product reviews, videos, and tutorials to help you successfully navigate each stage of evaluating, purchasing and using drones.
Drone Photography Experts Share Insights
One Adorama Drone Experience contributor is Nils Granholm who has worked with remotely piloted vehicles since 1986. Granhom’s diverse aerial imaging work includes Hollywood productions, commercial entities like Volkswagen, and agencies such as the US Department of Homeland Security.
Designer, educator and photographer Dirk Dallas, who has taken the aerial photography and cinematography world by storm, will also be among the A-list contributors to the Adorama Drone Experience.
“After making images for 10 years at eye level, I needed a new challenge,” says Dallas. “Capturing photos and video from the air with a drone has fulfilled that need because it allows me to see the world in a completely unique way.”
A fan favorite from Adorama’s “Through The Lens” series, Dirk’s knowledge and creativity can be seen in recent AdoramaTV videos and Adorama Learning Center articles.
In late 2014, celebrity photographer and designer Don Flood launched his first collection of FLIEPAPER art photography wallcoverings produced by Astek Wallcoverings. He followed that with the Palm Springs collection earlier this year.
Graphic and sophisticated, each FLIEPAPER art photography wallcovering is symphony of color, texture, and design with an emphasis on scale. Designs range from immense florals and bold textures to quirky, unexpected found objects. FLIEPAPER designs are digitally printed using an eco-friendly process and can be customized in color and design.
Flood’s FLIEPAPER designs have appeared in environments as varied as a high-end café in Santa Monica to a private elevator in a Redondo Beach luxury home.
At the International Contemporary Furniture Fair (ICFF) in May, Flood introduced his newest line of art photography wallcoverings called BIGS. Images in the BIGS collection include amethysts, minerals, crystals, sea coral, abalone, roses, sunflowers and butterflies.
Inspired by the single-image wallcoverings of 1960s and 1970s interiors, Flood devised a proprietary process for shooting each subject in ultra-high-resolution and at very close range. He then had the images printed on a variety of new digitally printable wallcovering materials, including mylar. The results lend themselves to nearly any interior application from residential living rooms, dining rooms and bedrooms to commercial environments such as restaurants, office lobbies, and hotel public areas.
“We are very excited by what Don has created in BIGS,” said Aaron Kirsch, founder and CEO of Astek. “FLIEPAPER has proven popular with retail customers, interior designers, art directors and architects. It combines highly artistic, high-resolution images of beautiful things combined with the practical applications allowed by the material itself. We love partnering with Don, and we think BIGS will prove highly successful with both the residential and commercial marketplace.”
“When single image installations were in vogue some decades ago, the subject matter was usually a sunset or treescape, and the resolution was incredibly low,” notes Flood. “Inspired by an interiors shot I came across from the late ‘60s, I began to experiment with various images at extremely high resolution. Given the printing technology and materials available to us today, BIGS became a reality very quickly. I am excited to show how beautifully a high-resolution, single-image wallcovering transforms a space.”
Equipped with Epson’s latest PrecisionCore® TFP® printhead and newly developed UltraChrome® archival ink technology, the SureColor P printers are designed as worthy successors to Epson’s groundbreaking Stylus Pro series of wide format inkjet printers for professional photo and fine art printing and graphic arts proofing.
The SureColor P6000 and SureColor P8000 printers are designed for advanced amateur and professional photographers, graphic designers, and commercial printers and feature an 8-color UltraChrome HD inkset.
The SureColor P7000 and SureColor P9000 bring advanced printing solutions to photographers, fine art reproduction houses, and commercial and flexographic print shops and feature the new 10-color UltraChrome HDX inkset.
In the UltraChrome HDX commercial edition for proofing of packaging and graphic design, one of the light black inks for black-and-white photography is replaced with a violet ink that enables the printer to achieve 99 percent of the Pantone Color Matching System.
“I manage the printing needs for some of the world’s most elite visual arts organizations, including individual fine art photographers who expect ultra-high-end output with exceptional color accuracy and immaculate image quality,” said Mac Holbert, founder, The Image Collective and co-founder of Nash Editions, the world’s first fine art digital printmaking studio. “The SureColor P-Series, and specifically the SC-P9000, simplifies the printing process, making it easier than ever for me to achieve that demanding level of quality quickly and efficiently. Paper loading is a dream with this machine, and when paired with the reformulated UltraChrome HDX ink set with dramatically increased black density and fantastic print longevity and permanence, the result is gorgeous output that will stand the test of time.”
Reformulated UltraChrome Inks
Epson UltraChrome HD and HDX inks leverage next-generation Yellow pigment ink technology for up to twice the overall print permanence than previous generations. The inks also provide improved black density for prints with greater impact and optical clarity.
Preliminary print permanence ratings for the new Epson UltraChrome® HDX pigment ink technology indicate that – depending upon the type of paper – the new inks can provide print permanence ratings of up to 200 years for color prints. Print permanence ratings for black-and-white prints are likely to exceed 400 years when the black-and-white prints are output with Epson’s “Advanced Black and White Print Mode.”
According to comprehensive tests conducted by Wilhelm Imaging Research, Inc. (WIR), the world’s leading independent permanence testing laboratory, Epson UltraChrome HDX pigment inks can provide up to twice the Display Permanence Ratings of earlier generations of Epson UltraChrome inks with most Epson photo and fine art papers, including the new line of Epson Legacy Fine Art Papers.
Epson Legacy Fine Art Papers
Epson’s new Legacy Fine Art Paper products use an advanced microporous inkjet receiver layer to produce deep, rich blacks, expanded color gamut, and smooth tonal gradations with outstanding image The first four Epson Legacy Papers are as follows:
Legacy Platine is a 100 percent cotton fiber paper with a bright OBA-free, smooth satin finish. With the unique feel of an art paper from centuries past and an outstanding color gamut, this paper is exceptional for both color and black-and-white printmaking.
Legacy Fibre is a 100 percent cotton fiber paper with an exceptionally bright, OBA-free, smooth matte finish. With an outstanding black density, this paper is ideal for all types of high-end printmaking.
Legacy Baryta paper has a white, smooth satin finish and uses two barium-sulfate coatings. Inspired by the F64 group, this paper takes the best of revered silver halide technology to new levels of quality
Legacy Etching is a 100 percent cotton fiber paper with a bright OBA-free, uniquely textured matte finish. This paper has the feel of traditional etching papers.
“As a photographer, your vision is only as good as the substrate it is printed on, and with the Epson Legacy Baryta, I have found the perfect substrate complement for my images,” said Greg Gorman. “Printing on the Legacy Baryta, I don’t feel like I am sacrificing anything from my vision of what my image should be. Plain and simple – on this new paper, my prints look like jewels.”
“The smooth surface texture of Legacy Fiber has precisely the characteristics that I prefer, complementing both the best white and the best Dmax I’ve ever seen in any fine art paper, thanks to its superior coating,” said Joseph Holmes. “Together with the new, more permanent UltraChrome® HDX ink set of the Epson SureColor® P-Series printers, Legacy Fiber is a mature medium for realizing my photographic legacy and has, in turn, become my preferred option for printing all of my work.”
All four Legacy Papers will be available in cut sheet (8.5 x 11, 13 x 19, and 17 x 22 inches) and 50-ft. rolls (widths: 17, 24, and 44 inches, with 60-in. rolls by special order). The cut sheets will be available in January 2016.
Print Your Legacy
“We’re excited to see how the creative community utilizes these amazing new tools.” said Mark Radogna, group manager, Professional Imaging, Epson America, Inc.
In announcing the printers, Epson emphasized that artists have the unique ability to inspire change: “You have the responsibility to remind us of our past, while making us excited for our future.”
To remind photographers and their clients about the power of the print, Epson has launched a “PrintYour Legacy” marketing campaign.