Photoshop World Brings Creative People Together July 19-21 in Las Vegas

PhotoshopWorld_Branding_300x250Each year creative people from all walks of life come together for three days in Las Vegas. Their mission is to leave the world behind and totally immerse themselves in a Photoshop, design, and photography love fest called Photoshop World. This year’s event runs July 19-21, 2016 at the Mandalay Bay Convention Center.

The Photoshop World Conference brings together photographers, graphic designers, retouchers, illustrators, web creators, social media managers, bloggers, hobbyists, video editors, art directors, and many other people who use Adobe tools to create, excite, inspire, and communicate.

The conference is sponsored by Adobe Systems and produced by the KelbyOne online education community.

More than 80 Educational Sessions

The conference includes more than 80 sessions presented by an extraordinary roster of talented instructors.

Courses cover topics related to Photoshop, Lightroom, Creative Cloud, lighting, inspiration, photography, video, and mobile apps. For example, instructors will explain how to:

  • Use Creative Cloud mobile apps
  • Produce gallery-worthy black-and-white images
  • Develop new revenues from stock photo creation
  • Build workflows that bring together mobile phone and DSLR images
  • Create panoramic, high dynamic range, and time-lapse photographs
  • Create snapshot videos for weddings and other events
  • Bring your landscape photography to life
  • Get started in aerial photography

Because creative people learn best when they’re having fun, the conference also includes loads of networking events, parties, after-hour sessions, meet-ups, and get-togethers. The conference kicks off with a high-energy opening keynote by people at Adobe who have made Photoshop World

“Photoshop World isn’t just another conference. There’s a very special vibe to it, an energy that recharges and renews your creative spirit,” said conference technical chair Scott Kelby. “People come here year after year to lose themselves in all this cool stuff and Photoshop is at the heart of it. No matter what you do, whether it’s video, photography, design, or blogging, this tool has changed our world.”

He says the goal has always been for participants to come away learning more in these three days than they have in the last three years and it’s what’s powers the conference from start to finish. It’s the ‘secret sauce’ that has made Photoshop World a must-attend event for the creative community for 19 years straight.

 

Visual Design Pros Will Find Inspiration at HOW Design Live

Visual design professionals must keep pace with the multitude of changes in technologies, trends, and ideas that are affecting how we work, shop, and live. Because employers and clients expect designers to continually deliver fresh ideas and solutions, the HOW Design Live Conference for visual design professionals has updated the scope and content of its educational programs.

The 2016 HOW Design Live Conference is scheduled for May 19-23 at the Georgia World Conference Center in Atlanta. The conference program will bring together creators from design, art, culture, tech, and business to share their stories and accomplishments.

HOW Design Live Logo

“How Design Live is a once-in-a-lifetime gathering of inspiring speakers — an unbelievable line-up of luminaries,” said Gary Lynch, HOW Design Group Show Director. “Many have referred to the event as the TED of the design and creative community. It’s the best platform for professionals to gather an incredible amount of design inspiration and creative wisdom ”

Six program tracks enable creatives to discover new ways of thinking about their careers and insights into how design influences business strategies. The six program tracks include:

  • Design and Creativity
  • In-house Management
  • Vision and Leadership
  • Branding and Packaging
  • The Creative Entrepreneur
  • Interactive Design
  • Tools and Resources

Some presentations will give you a glimpse into technologies that can affect your work

Sci-Fi Meets Reality: The Future of Design
In a mind-bending keynote presentation, futurist Amy Webb will show how technology and design will soon begin to intersect in weird and wonderful ways. She will explain how algorithms are being used to design products, communities, and experiences. Webb will challenge designers to think hard about what to do now to prepare.

Other technology-related sessions will cover real-time data-driven design, designing for 3D, design challenges for a global audience, cinematic techniques for user-experience design, principles of motion design, and tools for taming the workflow beast.

Some sessions address the fact that many creative professionals want to do side projects that will may lead to new business opportunities or personal fulfillment.

Excuses Holding Entrepreneurs Back
Mona Patel, author of the bestselling book “Reframe: Shift the Way You Work, Innovate and Think,” will talk about four “excuse personas” that cause people to hesitate from pursuing ideas for new businesses.

Just Shoot It: Photos and Videos for Personal and Professional Creative Projects
In this 2-hour, hands-on workshop, designer and author Jim Krause will show how to use your designer’s eye and creative brain to come up with compelling images. Whether you use a pocket digital camera, a DSLR, or a smartphone camera, you can create images that look good enough for professional assignments or personal projects.

Licensing Know-How: Creative New Revenue Streams from Art + Design
The licensing industry generates $158.8 billion a year in worldwide retail sales. In this class, J’net Smith will detail how licensing works and  provide tips for recognizing  potential opportunities to license your art and designs in the marketplace.

Ignite Your Passion Project: A Side-Gig Seminar and Connecting Event
If there’s something you’re burning to create, but feel stuck in getting it started, this evening event might fire up your motivation Conference attendees and presenters will talk about how they have fostered successful side gigs, fulfilled their creative urges, and launched new businesses.

A full list of speakers and sessions can be found at www.howdesignlive.com. Early-bird registration rates are available until April 1, 2016

Starting Salaries Will Be Up Significantly for Eight Technology and Creative Jobs

As companies increase their focus on digital strategy, starting salaries are rising for professionals with expertise in this area. The 2016 Salary Guides from staffing specialists Robert Half Technology and The Creative Group show that base salaries in the technology and creative fields are expected to increase 5.3 percent and 3.8 percent, respectively, in the coming year. But some roles are projected to see even bigger pay bumps.

“Companies continue to struggle to find professionals who can help create seamless digital experiences – from collecting and analyzing customer data to building secure e-commerce environments to providing intuitive, easy-to-navigate websites,” said John Reed, senior executive director of Robert Half Technology and The Creative Group. “Strong demand and a limited supply of professionals with digital competencies have put job seekers in the driver’s seat. Businesses risk losing good people to prospective employers who promise more money or new challenges.”

The following eight high-paying jobs are expected to see substantial increases in average starting salary in 2016, according to the Robert Half Salary Guides*: Compared to 2015 starting salaries, the eight positions below will see starting salaries from 5.9% to 9.7% higher than in 2015.

  • Wireless Network Engineer: Up 9.7% over 2015
  • Big Data Engineer: Up 8.9% over 2015
  • Data Scientist: Up 8.9% over 2015
  • Mobile Applications Developer: Up 8.2% over 2015
  • Content Strategist: Up 8.1% over 2015
  • Multimedia Designer: Up 6.3% over 2015
  • User Experience (UX) Specialist: Up 5.9% over 2015
  • User Interface (UI) Developer: Up 5.9% over 2015

RHT-TCG-Top+8+Roles_11_4_2015

More information about these and other potentially high-paying career opportunities, including job descriptions, can be found in the Robert Half Technology 2016 Salary Guide, which includes a wide range of information technology positions, and The Creative Group 2016 Salary Guide, which focuses on interactive, design and marketing jobs.

Both Robert Half Technology (rht.com) and The Creative Group (creativegroup.com) are divisions of Robert Half, the world’s first and largest specialized staffing firm.

Handbook Shows How to Design Your Own Fabric, Wallpaper, or Gift Wrap

To encourage novices in surface design, Spoonflower has published “The Spoonflower Handbook: A DIY Guide to Designing Fabric, Wallpaper, and Gift Wrap.”

Not long ago, few artists ever had the chance to design fabrics and wallpaper because printing even a few yards required a significant financial investment. Today, thanks to digital, print-on-demand printing, anyone with a computer, Internet connection, and idea can upload a file and have their design printed on a yard of fabric, wallpaper, or wrapping paper.

Spoonflower, a North Carolina-based start-up, prints short runs of fabrics, peel-and-stick wallpapers, and wrapping-papers for hundreds of thousands of creative people worldwide. Spoonflower customers then incorporate their printed designs into thousands of creative projects for the home or wardrobe.

For example, the handbook shows you how to use digitally printed materials to make:

  • A world traveler pillowcase with map designs
  • A stuffed gnome toy
  • Pet silhouette hankies
  • Zippered fabric pouches
  • Autumn leaf table wrap
  • Typographic wrapping paper
  • Food for thought table runner
  • Photo panel wall art
  • Damask shower curtain
  • Portrait pillows
  • Infinity scarf
  • Color-chip lampshade
  • Family portraits necktie
  • Coloring wallpaper and desk wrap

Designs on peel-and-stick wallpaper can be used to personalize your laptop, tablet, phone, and other flat surfaces.

Written in easy-to-understand language, this beautifully illustrated, 207-page book covers everything from design equipment and software to working with photos, colors, scans, repeats, and vector files. It talks about sources of inspiration and explains how to source images and use them legally.

The book was written by Spoonflower co-founder Stephen Fraser with Judi Ketteler and Becka Rahn. Jenny Hallengren provided the photographs. It was published by the Steward, Tabori & Chang imprint of Abrams.

According to Fraser, the project ideas and information in the Spoonflower Handbook can help everyone from quilters and crafty parents to professional artists and aspiring fashion designers: “We set out to create the most approachable book possible…This book is about the joy of making something mingled with the challenge of learning new things.”

LINKS

The Spoonflower Handbook: A DIY Guide to Designing Fabric, Wallpaper & Gift Wrap with 30+ Projects

Spoonflower

The Creative Group 2016 Salary Guide Provides Ranges for 120+ Positions

The Creative Group  (TCG) has released its 2016 Salary Guide. The free 32-page guide features salary ranges for more than 120 positions in the creative industry.  The positions are grouped into five categories:

  • Design and Production
  • Interactive Design and Production
  • Content Development and Management
  • Advertising and Marketing
  • Public Relations

According to Robert Half analysts, creative and marketing staff can expect average starting salary gains of 3.8 percent next year.

 

Content strategy and mobile development roles are in particularly high demand as organizations focus heavily on initiatives that enable them to connect with customers anytime and anywhere.

The guide also includes local variance numbers that enable employers to calculate the adjusted low-to-high salary range for specific cities. For example, average starting salaries in Cedar Falls, Iowa are about 87% of the U.S. average salaries published in this guide. In San Diego, California, the average starting salaries about 123% of the U.S. average salaries.

The content is directed at potential employers of full-time, part-time, contract-to-hire, and freelance creative professionals. It includes sections on:

  • Seven Sizzling Hiring Trends
  • Eight Essentials of an Award-Winning Team
  • Qualities to Look for In Job Candidates
  • Hiring for Your Environment

According to the guide: “Employees at all levels who specialize in mobile and responsive design continue to be in strong demand. Professionals skilled at creating content for the small screen are also become more sought after as wearables and other mobile devices gain in popularity.”

TCG identified eight essentials of an award-winning creative team:

  • a digital strategist
  • content strategist
  • user experience designer
  • visual designer
  • graphic designer
  • user interface developer
  • front-end web developer
  • web content writer

Three new roles that bubbling up in the creative world include: creative technologist; customer experience designer; marketing automation manager.

Hiring Trends

In addition to identifying salary ranges, the guide includes tips for hiring the right creative professionals for your particular company culture, retaining the best talent, and working with freelancers.

For example, the guide advises companies to “Highlight the unique attributes of your workplace culture on your website and in job postings. Make sure your hiring managers can easily articulate why your business is a great place to work.” The TCG guide also notes that “Many workers who feel they deserve a raise won’t even ask for one before deciding to resign.”

Employers should benchmark their salaries proactively against those of other companies in their region and industry. “In addition to offering competitive pay, employers need to consider salary discussions more often than the scheduled annual review.”

Freelancers Are Hot

In the “What’s Hot” list of “7 Sizzling Hiring Trends,” the report notes that “Indie creatives are in demand.” Agencies and in-house creative departments are using freelancers to help manage workloads and provide specialized skills that don’t exist internally: “In many cases, they are extending full-time offers to consultants who have proved successful in their roles.”

About The Creative Group

The Creative Group is a division of Robert Half, a global leader in professional staffing and consulting services. TCG specializes in placing interactive design, design, and marketing professionals on a project, contract-to-hire, and full-time basis.

LINKS

The Creative Group 2016 Salary Guide

The Creative Group Salary Center and Salary Calculator

The Creative Group Blog

 

Update Your Photography and Business Skills at PDN PhotoPlus Expo

Whether you are in the professional photography business or are serious about updating your skills, check out what’s happening at the PDN PhotoPlus Conference and Expo in October.

The PDN PhotoPlus International Conference + Expo is the largest photography and imaging show in North America. The 2015 Conference runs from October 21-24 at the Javits Center in New York. The Expo runs from October 22-24.

PhotoPlus_220x145Last year, PDN PhotoPlus Expo attracted more than 21,000 professional photographers, photography enthusiasts, filmmakers, students, and educators from around the world.

“Our vast schedule of photo walks, master classes, conference seminars, keynotes, and portfolio reviews, combined with our large expo hall filled with hundreds of exhibitors demonstrating the latest imaging technologies, has created a wonderful playground for anyone who loves the visual arts.” explains Jason Groupp, Director of Education and Membership of the PHOTO+ Group

PPEThe expo features 220 exhibitors and thousands of new products. The educational programming includes over 80 seminars, keynote presentations, and special events. Whether you need to learn basics such as posing, lighting, retouching, editing, and printing or explore niches such as portraiture, commercial, or travel photography, the program has sessions that can help.

Business development programs at PhotoPlus Expo can help you find ways to expand your range of products and services and update your skills.

Sample Courses

For example, here are a few of the courses that will be presented during the 2015 Conference.

The Headshot Game and How to Play it!
Peter Hurley will explain how to forge a career in a hot genre that helps professionals of all ages improve their digital identities and establish personal brands. Hurley offers valuable insights about how he developed one of the most successful headshot businesses in the country.

Learning to Thrive as an Artist: Business, Marketing and Style for Photographers Commercial photographer and director John Keatley discusses one of his biggest passions—business! He will explain why photographers need to develop both an artists’ mindset and an understanding of the skills needed to market your work.

An Artist’s Journey: Surviving the Evolving Photo Industry
Jeremy Cowart, one of the most influential photographers on the Internet, will explain how to stay relevant in an industry in which new apps, new cameras, new tools and new technologies are released every day.

Focus on Filmmaking

It’s Moving! Tips for Photographers Who Start Shooting Video
European cinematographer and filmmaker Nino Leitner will share tips for photographers who are starting to shoot video. Where are the similarities in shooting practices and workflows? Where are the differences? Learn to avoid the typical caveats and get inspired to think about your images in constant motion.

Creative Concepts for Event Filmmakers
From single-day creative shoots to high-end, multi-day scripted productions, cinematic storytelling can reach far beyond a live event and command high value. Learn how Los Angeles–based Pacific Pictures has become one of the world’s most sought after studios by creating and selling some of the industry’s most prolific live event concept films. Award-winning filmmaker Kevin Shahinian explores creative storytelling techniques and cutting-edge, conceptual film productions that can take your documentary filmmaking skills and business to a higher level.

One-Man-Band Filmmaking
Do you shoot by yourself, handling all the lighting, audio, directing and carrying around all your gear? With the right approach and tools, the New Age filmmaker can accomplish anything independently. Joe Switzer will discuss topics such as project management, outsourcing and the corporate project workflow.

Filmmaking Essentials For Photographers
In this class for emerging photographers and professionals pursuing new markets, Eduardo Angel will demystify the most common filmmaking terms and shooting techniques. He will also cover the most essential selection of gear to increase the production value of your video projects and provide an overview of the business of motion. After this class, you will have a better understanding of the similarities and differences between the disciplines of stills and motion.

Printing Skills and Innovations

Another way photography pros can distinguish themselves is through skills in fine-art printing and conservation framing or by offering high-quality imagery on durable, ready-to-hang aluminum or wood panels or as brilliant, extra-large backlits. Four PhotoPlus Expo sessions can bring you up to speed on the latest workflows and options for in-studio and lab printing.

The Craft and Passion and Fine-Art Digital Printing
According to Stephen Johnson, making a photographic print has always been a challenging process. It could involve days in the darkroom, and deep consideration of the results and possibilities. He contends that the time, craft, and care needed to make a fine print in this digital age is not dissimilar. The processes are very different, but the attention to the craft and need for passionate concentration on the potential beauty of the photographic print remain. Focusing on pigment-ink photo printers, he will discuss workflow issues, color management, adjustment layers, color-cast corrections, custom profile generation, editing, and inspection. He will also explore print aesthetics in the digital age: What makes for a beautiful print? Do new possibilities enhance our notion of what photography can be? Or are we merely trying imitate traditional photographic processes?

The Basics of Fine Art Printing
Rocco Ancora will encourage photographers to take control of their own printing. He will explain how to choose the right printer for your business and how to determine the right media for the print. As he demonstrates how the digital capture-to-print process comes together, he will explore a world of new possibilities and digital imaging practices.

The Basics of Custom Framing: An Overview for the Photo Industry
Framing industry expert John Ranes will explain the essential elements and equipment photographers need to expand into custom framing. Topics to be covered include: conservation framing, sourcing options, and revenue-enhancement offerings. John will review pricing, costs, margins, and volumes to help you determine whether custom framing is right for your photography business.

The Latest Technologies for Large- and Very-Large-Format Printing and Production of Brilliant Backlits
Renowned image permanence expert Henry Wilhelm and several of the world’s most accomplished printmakers will show how new printing processes are expanding the definition of photographic prints. For example, new flatbed printers can use very long-lasting UV-curable pigment inks to produce visually stunning prints up to 10 x 20 ft. on a wide variety of substrates including acrylic, sheet aluminum, Dibond, glass, plywood, uncoated artists papers, and traditional gesso-coated artist canvas. When UV-curable inks are back-printed on acrylic or glass, you can produce brilliant LED-illuminated backlit images at a wide range of sizes. With the dye-sublimation process used to make ChromaLuxe prints, images are infused directly onto specially coated sheets of metal or wood, and table tops. Photo labs can ChromaLuxe prints in sizes up to 4 x 8 ft. The ChromaLuxe prints are extremely resistant to scratches and abrasion and require no additional mounting or framing for display.

FOR MORE INFORMATION

PDN PhotoPlus International Conference and Expo

 

U.S. Advertising and Marketing Execs Reveal Hiring Plans Through Year-End

According to research by The Creative Group, 21 percent of advertising and marketing executives interviewed plan to expand their teams in the second half of 2015. This compares to 33 percent in the first half of the year and 12 percent one year ago.

The majority (65 percent) of respondents said they expect to maintain staff levels and hire primarily to fill vacated roles in the next six months.

“With continued demand for creative talent and a shrinking pool of skilled applicants, it’s more important than ever for companies to move quickly when hiring, or they risk losing out to more nimble firms,” said Diane Domeyer, executive director of The Creative Group. “Offering competitive pay and perks that support work-life balance can be instrumental in attracting candidates with hard-to-find skills. Salaries that were competitive even a year ago likely need to be re-evaluated.”

The national study was developed by The Creative Group, a specialized staffing service for interactive, design, marketing, advertising and public relations professionals. It was conducted by an independent research firm and is based on more than 400 telephone interviews — with approximately 200 marketing executives randomly selected from companies with 100 or more employees and 200 advertising executives randomly selected from agencies with 20 or more employees.

Marketing and Advertising Specialties in Demand

When executives were asked in which areas they plan to add staff in the second half of 2015, they reported a range of specialties. Creative/art direction and account services topped the list (27 percent each), followed by content marketing and interactive media (26 percent each).

Advertising and marketing executives were asked, “In which of the following areas do you expect to hire in the second half of 2015?” Their responses:

  • 27% Creative/art direction
  • 27% Account services
  • 26% Content marketing
  • 26% Interactive media
  • 25% Brand/product management
  • 25% Web/design production
  • 25% Media services
  • 25% Public relations
  • 24% Digital marketing
  • 23% Marketing research
  • 22% Print design/production
  • 21% Customer experience
  • 21% Copywriting
  • 21% Social media
  • 18% Mobile design/development

(Multiple responses were permitted.)

Recruiting Challenges

Recruiting remains difficult for advertising and marketing executives: Forty-two percent said it is challenging to find skilled creative professionals today, up one percent from six months ago.

Hiring managers at large advertising agencies (100+ employees) and large marketing departments (1,000+ employees) expect the greatest difficulty, with 55 percent of respondents in each group reporting it is somewhat or very challenging to find the talent they seek.

When asked which areas are most difficult to fill, the top responses were brand/product management and account services.

Survey: Many companies plan to add creative and marketing staff through year-end (PRNewsFoto/The Creative Group)
Survey: Many companies plan to add creative and marketing staff through year-end (PRNewsFoto/The Creative Group)

About The Creative Group

The Creative Group (TCG) specializes in placing a range of highly skilled interactive, design, marketing, advertising and public relations professionals with a variety of firms on a project, contract-to-hire and full-time basis. More resources, including online job-hunting services, candidate portfolios and TCG’s blog, can be found at creativegroup.com.