Museum of Modern Art Offers MoMA Books App for iPad

Although art lovers will continue to treasure beautifully printed art books, expect to see more museums make some titles available as e-books.

For example, with the new MoMA Books application from The Museum of Modern Art (MoMA), Apple iPad users can purchase, download, and read MoMA e-books, including favorite backlist titles that are no longer available in print. The MoMA Books App also provides convenient access to exhibition catalogues, scholarly texts on key works and artists in collection, and anthologies of important art-historical texts from around the world. In other words, the e-books provide a way to disseminate a lot more knowledge about the works in the museum’s collections.

Screen shot of MoMA Book App
The first five e-books on the digital shelf feature works by French photographer Eugene Atget, the French artist Odilon Redon, noteworthy Chinese artists, and modern and contemporary women artists. You can also explore key works from MoMA’s architecture and design collection.

With the digital bookshelf in the MoMA Books App, you can preview free sample sections of each book’s contents and purchase books through your Apple ID and account. Once you download an e-book to the MoMA’s App’s Library, you can enjoy an enriched reading experience directly within the App.

MoMA e-books preserve the original design and layout of the print book while enabling you to zoom in on superb, high-resolution reproductions of artwork for close study of details.

You can also bookmark favorite pages for future reference. As more MoMA e-books become available, the App will automatically prompt you to update their browsing shelf to show new titles.

If you want to explore collection works, check the exhibition schedule, or purchase admission tickets, the MoMA Books App lets you link directly to MoMA.org. Recent MoMA books that are not yet available as e-books can be purchased through a direct link to MoMAStore.org.

The MoMA Books App is available as a free download from the App Store.

If you don’t have an iPad, you can purchase and download MoMA e-books to your personal computer through the MoMA Store.

 

See New Forms of Art at Boston Cyberarts Festival

Logo for Boston Cybertarts FestivalDozens of events at the Boston Cyberarts Festival scheduled for April 22 through May 8 will challenge the public to look at art in whole new ways. For example, events include: an interactive, virtual-reality visit with an Egyptian oracle; an exhibition of dynamic digital paintings; and two demonstrations of how augmented reality can be used for public art projects.

Virtual Reality Exhibit
Commonly used in gaming, virtual reality refers to computer-simulated environments in which a physical presence is simulated in a real or imaginary world. The Egyptian Oracle event at the Boston Cyberarts Festival will use a virtual-reality, interactive narrative based on the Egyptian tradition of the public oracle to help audiences develop a deeper understanding of Egyptian culture.

Vitural Reality
Courtyard of the virtual Temple of Horus

Scheduled from 2 to 4 pm on Sunday, May 1 at the Cyberarts Central headquarters at Atlantic Wharf, the event will focus on an important religious event from the Ptolemic Period.  An expert puppeteer will virtually control an avatar of an Egyptian high priest, who will collaborate with live educators, other figures in the virtual Temple of Horus, and the audience. The event will be filmed for a general discussion afterward.

Augmented Reality Art Projects
Augmented Reality provides rich, interactive experiences to smartphone users by overlaying images, information, and graphics on top of our real-time view of the world around us. During the CyberArts festival, augmented-reality art projects will be demonstrated to smartphone users at two popular sites in Boston.

See Aliens Invade Boston’s Greenway Park: Mark Swarek and Joseph Hocking will present an augmented reality-experience at Boston’s Rose Fitzgerald Kennedy Greenway Park. Entitled “Occupation Forces,” the art project enables people who have downloaded a special “alien detection app” to see invading aliens that will go undetected by the unsuspecting public. App users will encounter the invaders at multiple locations and watch the occupation intensify as they near the center of the park.

Occupation Forces Augmented Reality Project at Greenway Park

See Virtual Public Art at the Institute of Contemporary Art: The artists’ collective Manifest.AR has produced an augmented reality app that uses geolocation software to superimpose a virtual exhibition of computer-generated art objects in and around Boston’s Institute of Contemporary Art. From 3 to 5 pm on Friday, April 22, the artists will be on hand at the ICA to demonstrate how to access the work and talk about individual projects.

Image of iPad showing virutal art at Institute of Contemporary Art
“Parade to Hope” is one of the virtual art projects that will be installed by Manifest.AR and viewed through a Layar augmented-reality app at the Institute of Contemporary Art.

Participating artists include Mark Skwarek, John Craig Freeman, Will Pappenheimer, Tamiko Thiel, Sander Veenhof, Virta-Flaneurazine, Patrick Lichty, Lily & Honglei, Christopher Marnzione, Arthur Peters, Geoffrey Alan Rhodes, Nathan Shafer, Joseph Hocking, 4 Gentlemen, and Damon Baker.

Dynamic Digital Imagery
In the “Fluid Perimeters” exhibition of dynamic digital imagery, festival-goers can see examples of dynamic digital painting, digital animations, and algorithmically generated software that explores digital and artificial life.

A dynamic digital painting is one in which a static digital painting slowly, but continuously morphs into something slightly different. (For a demonstration of a dynamic digital painting, watch the YouTube video on the website of the artist San Base: www.sanbase.com)

At the Boston CyberArts Festival, the “Fluid Perimeters” exhibition will feature works by Brian Knep, Robert Arnold, Dennis Miller, Andrew Neumann, Mark Stock, and Dan Hermes.

About The Boston CyberArts Festival
The biennial Boston Cyberarts Festival showcases the rich and vibrant world of art and high technology in New England. Cyberart encompasses any artistic endeavor in which computer technology is used to expand artistic possibilities.

LINKS

The Boston Cyberarts Festival

Egyptian Oracle Virtual-Reality Interactive Narrative

Occupation Forces: an Augmented Reality Experience

Manifest.AR: Interventionist Public Art

Fluid Perimeters: An Exhibition of Dynamic Digital Imagery

RELATED POSTS

Boston Festival Celebrates the Cyberarts

Exhibit Your Favorite Photos in Your Own Virtual 3D Gallery

Here’s an excellent example of some of the fun and creative ways marketers are encouraging customers and prospects to engage with their brands. With the launch of MyPhotoExhibits (MPE), Tamron USA is inviting photography enthusiasts to showcase their favorite images in a unique, free online venue. Unlike traditional static online galleries, Tamron’s MyPhotoExhibits interface allows you to create your own customizable, 3D exhibit space.

Screen shot of Tamron My Photo Exhibit

You start by setting up a user avatar and bio, then uploading your favorite high-resolution images. After organizing your exhibit and captioning the photos, you can put the finishing touches on your exhibit space by choosing from different options for the gallery space (wall and floor textures and colors), photo frames, furniture, and lighting.

After the space has been created, you can go back into the MPE interface to add more photos, tweak presentation specs, or create additional exhibits.

iPhone app for Tamron MyPhotoExhibits.com
Use the iPhone app to browse other MPE exhibits, view your own exhibit, or invite others to view your exhibit.

Once your exhibit is ready to “open,” you can choose to have the exhibit viewed “by invitation only” or remain open to the public. Invitations to view the exhibit can be sent from the website’s iPhone app via Facebook or other social media, or by email. Viewers of the exhibit can sign the your “guest book,” choose “favorite” exhibits, and “follow” exhibiting photographers.

LINKS

MyPhotoExhibits.com

MyPhotoExhibits iPhone App

 

Self-Publishers Can Use iBuildApp.com to Produce iPad Publications

iBuildApp ScreenShot of iPad AppsIf you would like to produce your own iPad magazine, catalog, or book app, check out the free iPad Publishing solution announced by Silicon Valley-based start-up iBuildApp.com. The company  has created templates that make it much less complicated for authors and other non-coders to format and publish content to mobile devices such as the iPhone and iPad.

The solution was designed to deliver a good experience for the reader. “We believe that a digital magazine or newspaper should feel like a media app, not like a magazine reader,” said Rafael Soultanov, of iBuildApp.com “When someone swipes from page to page they can choose different stories to read. Images are vivid, and video is optimized. If a reader wants to comment or share what they’re reading, they just tap a button.”

The fully functional publishing app takes about 2 to 3 hours to create and publish content. Just copy/paste content into the pre-made templates for the iPad for free. With the templates, self-publishers can focus on their content and leave the formatting, publishing and distribution to iBuildApp.

The company plans to integrate the iBuildApp iPad solution with other CMS platforms such as WordPress, Drupal and Joomla. It will simply require snippets of code from iBuildApp to be inserted into the CMS code.

Unlike other services, iBuildApp Self-Publishing Solution provides authors with a free online editor, free formatting and design templates, and integrated publishing for iPad and Web.

Founded in 2010, iBuildApp is headquartered in Foster City, California. Their goal is to make it easy and affordable for businesses of all sizes to build and manage mobile apps.

iBuildApp’s first product was a do-it-yourself platform for making iPhone/Android apps without knowledge of coding. As of the end of March, the iBuildApp solution had been used to produce about 2,000 of the iPhone apps available on iTunes.

LINKS

 iBuildApp.com iPad Self-Publishing Solution

 About iBuildApp.com

What’s The Difference Between Cross-Media Marketing and Transmedia Storytelling?

Do you know the difference between cross-media marketing and transmedia storytelling? What about interactive advertising?

I hadn’t given any of these buzzwords much thought until I started compiling a list of technology-related trends that creative professionals probably need to think about as they try to anticipate where their next opportunities might come from.  The more I learn about these trends, the brighter the future looks for creative professionals with a natural gift for conceptual thinking.

Cross-media marketing is defined by InfoTrends as “the use of two or more media types (print, e-mail, Web, mobile, and/or social) in an orchestrated campaign targeting a specific demographic and/or psychographic segment…A cross-media campaign delivers relevant content and a call to action through multiple media simultaneously as an integrated campaign.”

JWT Transmedia Rising CoverTransmedia storytelling, as explained by JWTIntelligence, “involves narrative threads tailored for different channels (from mobile to big screens, from social to traditional media) and audiences (gamers, readers, Tweeters, etc.)…For brand marketers, this means that rather than striving for consistency across multiple touchpoints, the goal is for different channels to communicate different things (within the overarching strategy), with an emphasis on putting the brand community at the center.”

JWT’s Dean Baker explains it this way: “What we need to do is figure out the story behind the brand, the place it wants to occupy in the consumer’s mind, deconstruct it, make it relevant and reassemble it for the relevant audiences on the appropriate channels. Then, through social media, let the experience and associations grow organically.”

Interactive advertising, as described in the excellent documentation on The Barbarian Group website, is “any advertising that a potential customer can interact with.” While most interactive advertising takes place on the Internet, it could also be advertising on a mobile phone, a kiosk on a salesroom floor, or a billboard on Times Square. Interactive advertising is not human, it is not e-commerce, and it is more than banners and websites. Most importantly, says The Barbarian Group, “It is the one form of advertising that the customer initiates.”

I learned about The Barbarian Group when I read a news item about a billboard they had created that uses facial-recognition technology to interpret the characteristics and movements of viewers and adjust the advertising content accordingly.

Is your mind boggled yet? Mine certainly is.

But the reason I feel optimistic for creatives is because success in all three of these areas will require higher levels of both analytical and conceptual thinking.

For marketing execs (analytical thinkers), these trends add new layers of complexity to planning and measuring integrated marketing strategies.

Marketing-service providers will have to innovate in order to help their clients execute all of the elements of cross-media, transmedia, and interactive campaigns in the most cost-effective, efficient, and timely manner.

Then, it will be left up to conceptual thinkers (the creatives) to come up with the novel ideas and fresh approaches to storytelling that will effectively engage targeted consumers at every point in the process.

This could present some refreshing opportunities for creatives, because so much of the work formerly trusted to creative professionals has been boiled down into “formulas,” then automated in the form of templates and artificial intelligence embedded in graphic-design and image-editing software.

Perhaps because of the sheer volume of fresh content that must be continually fed to the Internet, creative professionals often find themselves regarded more as assembly-line production laborers than as potential contributors of innovative strategies.  In my opinion, creative talent is sometimes under-utilized.

Hopefully, creative professionals will find new ways to contribute as marketing (and entertainment) becomes more dependent on finding new ways to construct and deliver coherent and emotionally powerful stories across multiple platforms.

Resources

The Barbarian Group defines themselves as “a digital services and creation company that delivers the best possible experience for the consumer through the integrated and disciplined use of the best possible practices, good ideas, people and technology.” The portfolio portion of their website features examples of interactive advertising, including a trade-show backdrop projection wall in which blades of grass sway in a virtual breeze created as visitors walk past.  Their Barbaripedia includes a wealth of information about how interactive production differs from traditional advertising and broadcast production. They recommend way to avoid potential pitfalls.

InfoTrends is a worldwide market-research and strategic consulting firm serving the digital-imaging and document solutions industries. Their recent study, entitled “The Cross-Media Direct Marketing Opportunity,” explains how marketing executives are using print, online, mobile, and social media in their businesses.

JWTIntelligence, part of the JWT marketing-communications agency, is described as “a center for provocative thinking.” They describe their mission as follows: “We make sense of the chaos in a world of hyper-abundant information and constant innovation—finding quality amid the quantity.”  Their trendletter entitled “Transmedia Rising,” explains why “The days of broadcasting to consumers are over, a new era of entertaining, engaging, and empowering consumers is upon us.” The report highlights examples of transmedia projects such as Mattel’s Ken and Barbie campaign and The Old Spice campaign featuring The Man Your Man Could Smell Like.

 

Convert Great Content into Printed and Digital Magazines

Photo: HP news

WRITERS. If you want to monetize some of that great content you have developed for blogs, webinars, or white papers, consider converting it into a magazine and publishing it through HP’s MagCloud web-based self-publishing service.  Interested readers can either order a print version of your magazine or a digital edition. The digital editions can be read on a PC, Mac, WebOS, iOS, Android or other device that supports PDF files. Once a month, MagCloud pays publishers any collected royalties over $10. Payments are made via PayPal. You can check your sales online anytime. 

The MagCloud service isn’t limited to bloggers. Nor does your publication have to be a periodical. For example:

  • Photographers and artists can create catalogs for exhibition or art shows.
  • Freelance writers can produce bound, hard-copy portfolios of their clips.
  • Designers can produce print-on-demand brochures and catalogs for clients or their own products.
  • Traditional magazine publishers can produce special editions or republish content from back issues.

Here are the six steps involved in publishing and selling through MagCloud:

Create Your Magazine or Catalog
You can set up the pages of your magazine using any software that will produce a letter-sized, multi-page PDF. How-To Guides on the MagCloud website explain how to produce your publication using Adobe InDesign, Quark Xpress, Apple Pages, or Microsoft Word or Publisher.

Upload
After you upload your PDF (or Flickr photo set) to MagCloud, fill out a description, and order a proof. At this point, you will be the only one who can see it.

Proof
MagCloud will print, bind, and mail a proof to you.

Publish
If changes are needed, you can upload a new PDF and order another proof. Once you are satisfied with the proof, mark the issue as “published” and set the price for both the print and digital version. For every copy that is printed, MagCloud charges $0.20/page. You can specify any markup above the production costs. For digital issues, you earn 70% of the selling price.

Buy and Sell
When the issue is published, people can buy it through the MagCloud website or download it with the MagCloud iPad app or via digital PDF on  their PC or Mac. Buyers will need to use a credit card or PayPal account to order a copy.

Print and Mail
When someone buys an issue, MagCloud prints, binds, and ships to the buyer. A Ship to Group capability enables you to have the magazine sent to a specified group of people.

Cover of AirPlaneista

One publisher who uses MagCloud is Dan Pimentel, Airplanista Magazine editor and founder. He has been in and around the fields of journalism, graphic design, photography, magazines, and newspapers since 1974. He has been a licensed private pilot since 1996.

He publishes Airplanista magazine (http://airplanista.com) once a month, with the tagline “Sometimes serious. Sometimes humorous. Always unpredictable.”  The content includes a mix of feature stories, commentary and photography of interest to anyone in the aviation business, including general aviation pilots, aircraft owners, and professional pilots. In a press release announcing that the availablility of iPad-readable versions of Airplanista, Pimentel notes that feedback from buyers of the iPad version has been very favorable. Readers consider it a rich, very visual experience.  

HP’s Andrew Bolwell notes that MagCloud has enabled thousands of magazine publishers to sell hundreds of thousands of magazine issues. He says the newest services provide readers the freedom to consumer the targeted content they want in the format they want, whether it be print or digital.

LINKS

MagCloud

Airplanista

Report Says Technology is Changing the Way We Read

Sideways LogoSideways, a software company that transforms books, magazines and other publications into immersive experiences on mobile devices, has released a white paper entitled “Turning the Page: How Digital Technology is Changing the Way We Read.”  

“E-readers and tablets have changed reading habits more than any technology since the printing press,” said Eliza Wing, co-founder and COO of Sideways. “They are changing content and reading permanently, and for the better. While the space is moving too fast for anyone to predict its final form, we have every reason to believe that these devices will become the preferred medium for readers. That said, only the publishers and authors willing to evolve by experimenting with video and audio, animation, web links and other interactivity will survive and thrive.”

The white paper clarifies the difference between “book apps” and e-books: “Book apps offer a richer experience than e-books, which are limited to text, images and video. Book apps, by contrast, can incorporate audio, animation, video, interactive maps, slideshows, databases, linking, and other features in highly flexible layouts that literally redefine the idea of what a book can be.” As a result of some of these new possibilities, Sideways believes that:

  • Younger generations of readers will grow up with a new idea of books and magazines and will not accept reading as a passive experience.
  • Tablet and e-reader users are not only receptive to enhanced content, but will be expecting it in digital books and magazines.
  • Book apps will provide authors and publishers with control and flexibility. For example, they can set the price for books, have sales, and adjust prices to market conditions.
  • E-reading will increase as the number and variety of e-readers grows and prices for devices and content fall.
  • Digital reading could lead to an overall increase in reading as it becomes more widely available, easier and less expensive.

Some of these projections are based on the findings of recent surveys that how people are already using their iPads.

  • The vast majority of iPad users read books on the device.
  • iPad usage is shifting users away from reading content in their workspace to at home and at their leisure.
  • iPad users now prefer reading periodicals and books on the device as opposed to print, computer, mobile phone, or e-reader.
  • Readers of some of the most well respected, high-circulation monthly magazines spend more time with the digital versions of these publications than with the print copies.

Eventually, the report concludes, “ink on paper alone will be seen as lacking.” A younger generation of readers will not accept reading as a passive experience. Not only will they expect writers to write for this new digital medium, but they may also expect to be able to comment on and share the material.

Founded in 2010, Sideways is a Cleveland, Ohio-based company that makes apps for the Apple iOS and Android platforms. The company’s M3 digital publishing platform allows clients to use common file types to efficiently and elegantly produce multi-media, multi-touch and multi-user apps.  

The Sideways team of developers, designers, artists, and editors can help develop intuitive and immersive experiences that will enrich the user experience. Sideways can also consult on marketing, pricing strategies and other challenges that must be met to release a successful app.

LINKS

Sideways

White Paper
Turning the Page: How Digital Technology is Changing the Way We Read