According to The Creative Group 2017 Salary Guide, starting compensation for creative professionals is expected to increase 3.6 percent in 2017. In-demand positions such as user experience and mobile designers are likely to see even bigger gains.
The 9 creative and marketing professionals listed below will be in the greatest demand and shortest supply in 2017. Compared to 2016 salary ranges, their starting compensation is expected to be higher than the 3.6 percent average received by all 120 positions covered in the Salary Guide.
- Front-End Web Developer (1-3 years’ experience): 7.2%
- Mobile Designer: 6.8%
- User Experience (UX) Designer (3-5 years’ experience): 6.1%
- Content Strategist: 5.4%
- Visual Designer: 5.3%
- Project Manager: 4.6%
- Digital Strategist: 4.5%
- Interactive/Web Copywriter (1-5 years’ experience): 4.4%
- Marcom Manager (5+ years’ experience): 4.2%
Setting the Right Salary Matters
“Hiring creative talent is getting increasingly harder as demand remains strong and unemployment rates in the industry continue to trend below the average,” said Diane Domeyer, executive director of The Creative Group. “Since it’s a candidate’s market, employers must step up their recruitment efforts to secure the talent they seek.”
When The Creative Group surveyed 400 marketing and advertising executives about their biggest recruiting challenges, compensation ranked high on the list. When the executives were asked to name the most common reason candidates turn down job offers, 27 percent said it’s because the compensation and benefits were lower than the candidate expected.
“Salary may not be the only consideration for job seekers, but companies that aren’t paying competitively stand little chance of attracting and landing highly skilled candidates,” said Domeyer.
Top 4 Hiring Trends
The Creative Group 2017 Salary Guide highlighted four key trends that hiring managers should consider.
Timing is everything. Because top candidates often receive multiple offers, organizations should move quickly. When faced with a lengthy hiring process, 39% of candidates lose interest or pursue other opportunities.
Skilled talent is in short supply. The unemployment rates for specialized positions are typically lower than the national rate.
Education is essential. More than 95 percent of jobs created during the recovery have gone to individuals with some college education.
Temporary is becoming permanent. Firms are bringing in freelancers instead of letting jobs sit vacant. This gives employers more time to recruit or determine if the temporary project professional is the right fit for a full-time role.
“Creatives with skills outside their specialty are highly marketable. In addition, digital proficiency is becoming a prerequisite for many traditional roles. For example, graphic designers need to be familiar with web layouts or social media and copywriters must have knowledge of search engine optimization.”
About the Guide
Whether you are a job-seeker or employer, The Creative Group 2017 Salary Guide can be a useful tool. It features starting salary ranges for more than 120 positions in the creative field. Positions are grouped in five categories.
Design and Production positions include creative director, creative services manager, art director, production manager, studio manager, traffic manager, illustrator, graphic designer, package designer, 3D animator, multimedia designers, presentation specialist, and production artist.
Interactive Design and Production jobs include interactive creative director, interaction designer, visual designer, user experience director, user experience specialist, user experience researcher, web designer, email designer, HTML developer, front-end web developer, interactive producer, web production artist, motion designer, video producer, video editor, mobile designer, and mobile developer.
Content Development and Management jobs include copywriter, proposal writer, curriculum developer/writer, instructional systems designer, interactive/web copywriter, blogger, copy editor, proofreader, content manager, content marketing manager, and content strategist.
Advertising and Marketing positions include chief marketing officer, marketing director, marketing communications manager, business development manager, creative director, account director, account executive, account coordinator, account planner/strategist, digital strategist, event/trade-show coordinator, social media manager, SEO specialist, email marketing specialist, marketing analytics specialist, and market researchers.
Public Relations jobs include account manager/supervisor, senior account executive, account coordinator, public relations director, and public relations specialist.
The salary data included in the guide comes primarily from The Creative Group’s North American staffing and recruiting professionals. They make thousands of full-time, temporary, and project placements each year.
The ranges published in the guide represent national averages but can be adjusted for local markets by using local variance numbers included in the guide. For example, a starting salary in Los Angeles might be 130 percent of the national average whereas a starting salary in Sioux City, Iowa might be 85 percent of the national average.
The Creative Group is a division of Robert Half, the world’s largest specialized staffing firm. The Creative Group connects companies with highly skilled interactive design, marketing, advertising, and public relations talent. The Creative Group provides flexible staffing solutions by placing candidates on a project, contract-to-hire, or full-time basis.