Packlane Serves Creative Entrepreneurs Who Want Custom Packaging

If you sell your own branded products online, consider custom packaging. It can set you apart from competitors and make a big impression on your customers.

According to a 2016 eCommerce Packaging Study by Dotcom Distribution, the quality of your packaging can play a role in fostering customer loyalty. In their survey, 40 percent of the respondents said they would be more likely to purchase from an online retailer again if the product they ordered came in gift-like or premium package.

Thanks to companies such as Packlane, you no longer have to be a high-volume seller of products to afford great-looking packaging.

Packlane custom boxes

Whether you need a few small cartons or large printed shipping boxes, Packlane can help you create full-color, customized packaging that will get your customers excited about what’s inside.

In addition to ordering as few as 10 boxes, you can choose the graphics, the size and type of box, and the type of materials used.

When it’s time to re-order new boxes, you can adjust the design to include seasonal messaging or update your branding. You won’t risk being stuck with hundreds of boxes with outdated graphics.

Types of Boxes

Packlane offers three main styles of boxes: a classic carton, a mailer box, a shipping box. Each type can be sized to snugly fit your products. You won’t have to stuff a box that is too big with extra material to keep the contents from shifting around.

Types of Materials

When you place your order, you can choose to print the graphics printed on stocks ranging from thin, flat paperboard to thick corrugated graphics. You can specify whether you want your graphics printed on brown Kraft paper or a crisp white paper. The brown paper is fine for simple graphics with muted colors. The white paper is ideal for bright colors and designs that include images.

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Design Tools

The website includes tools that make it easy for you to create and preview your design in 3 dimensions.

Or, you can request a 2D dieline for the box style and size you choose. A dieline is flattened outline of the box design that shows where the folds and cutlines will go. Just follow the Artwork Guidelines, and Packlane will take care of the rest.

For quantities from 10 to 2,000, you can get an instant quote. (If you need larger quantities, you can request a quote.)

Design Training

To help creative entrepreneurs get the best results from their packaging, Packlane has developed a free 36-minute Skillshare course: Packaging Design for Creatives and Entrepreneurs.

The video series discusses  box styles, design considerations, production and finishing techniques, dielines, RGB vs. CMYK color, how to use Illustrator, and tips for creating or uploading your design on the Packlane website.

Additional Insights

On the Packlane blog, you’ll find interviews with some of the entrepreneurs who have ordered boxes from Packlane. Michael Kushner, of Stefans Head explains why he is using custom-designed boxes to ship his company’s limited-edition T-shirts.

Another Packlane customer is a start-up that sends a curated selection of Paleo-friendly snacks to subscribers every month. He says, “A professional image is extremely important to start-ups. Custom packaging sets us up for success from the very beginning.”

The Packlane blog also contains tips such as How to Choose the Right Packaging for Your Product.

 

HP Latex 110 Printer Can Help Creative Entrepreneurs Make New Products

Getting into the printing business is easier than you think. Creative entrepreneurs are using the latest generations of wide-format inkjet printers to develop all sorts of innovative decorative and customized products.

In fact, the new HP Latex 110 printer was specifically designed for “print-prenuers” seeking easy, affordable entry into large-format printing. The 54-inch HP Latex 110 printer can help you jump-start a new printing business from your home, design studio, or small, rented facility. You can use it for low-volume printing of products such as indoor and outdoor banners, posters, stickers, canvas photo prints, or wall murals and decorative decals.

In addition to selling to local clients, you can develop an online store to expand your reach.

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HP Latex 110 wide format inkjet printer

The printer uses six colors of third-generation, water-based HP Latex inks to produce professional, high-resolution prints up to 1200 x 1200 dpi.

Unlike the solvent inks used in many outdoor sign printers, the HP Latex inks are odorless and require no special ventilation. HP Latex inks contain no Hazardous Air Pollutants (HAPs) and meet high market standards, such as UL ECOLOGO® certification.

HP Latex inks are a popular choice for printing custom wallcoverings because UL GREENGUARD GOLD Certified HP Latex Inks meet standards for low chemical emissions into indoor air during product usage.

The prints come out completely dry, ready for same-day delivery. The inks have enough scratch-resistance to be used for short-term outdoor signs without lamination. Because so many different types of materials are compatible with HP Latex inks, you can develop niche products that will set you apart from competitors.

Priced at $9,325, the HP Latex 110 is designed for easy and intuitive operation. The system includes automatic maintenance and front-loading features, as well as online learning tools and software assistance.

 

The printer also includes access to free professional solutions like the Media Certification Program, the HP WallArt app, and the HP Latex Mobile app.

With the Media Certification Program, you can easily find media that has been certified compatible with HP Latex Inks from a variety of recognized media suppliers worldwide.

The types of materials available for use include self-adhesive vinyls, films, papers, wallcovering materials, canvas, and synthetics. (Fabrics, mesh, and other porous surfaces require materials that have a liner.)


The HP WallArt app helps your clients visualize how a specific decal or wall-mural design will look on their walls before the job file is set up and submitted.

The HP Latex Mobile app enables you to remotely monitor the printer, track job status and receive printer alerts on your smartphone.

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The HP Latex 110 printer is the latest addition to HP’s extensive line of latex printers for small-, medium- and high-volume printing requirements. HP Latex systems range from 54-inch printers than can produce indoor-quality prints at 129 square feet per hour to 126-inch printers that can print high-quality indoor prints at 830 square feet per hour.

FOR MORE INFORMATION

HP Latex Printers

HP Wall Art

HP Latex Mobile App

Entrepreneurial Designer Creates Super-Sized Cardboard Toy Food Trucks

Here’s a great example of an entrepreneurial designer who is capitalizing on the latest advances in digital printing on cardboard to create and sell a new line of fun, customizable products.

CardboardFoodTruckJust in time for Christmas, a designer-led start-up company called Famous OTO has launched the first in a series of supersized, cardboard toy trucks modeled after the increasingly popular food trucks.

The first model in the series in the OTO Ice Cream Truck, which sports a combination of photorealistic and hand-drawn artwork. Customers who order it through the OTO Toy website can have the truck’s license plate personalized with the child’s name.

Every step of the truck-making process, from product design to manufacturing, is handled in the US. OTO trucks are made entirely out of recyclable cardboard and are food-grade, certified non-toxic. The trucks are manufactured near Philadelphia, about two hours away from Famous OTO headquarters in Brooklyn.

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Famous OTO is the brainchild of Swedish-born creative designer Måns Swanberg. When he’s not designing toys, Swanberg is busy directing projects at the New York-based production company, Blacklist.

Swanberg said the toys were deliberately designed to be eye-catching and inviting, and promote real-world interaction (away from the blinking screens of tablets and video games). When the Famous OTO team took product pictures in a public park, they were swarmed by enthusiastic kids who simply took over playing with the trucks.

“So many toy manufacturers seem to think they can get away with sloppy design just because it’s for kids,” says Swanberg. “I think the opposite is true. Kids like to see that someone put effort into it. They have strong, innate aesthetic sensibilities and that should not be underestimated.”

LINKS

OTO-Toys

 

ArtFire.com to Launch Artisan-Focused Maker Space

MakerSpaceArtFire.com, an online marketplace with over 100,000 members worldwide, is converting the historic Bates mansion in downtown Tucson, Arizona into their new headquarters and an artisan driven maker space.

The new “Maker House” will be a community hub and education space for artists, artisans and creative entrepreneurs. It will also provide access to equipment that artists and makers might not have readily available in their home studios, such as 3D printers, vinyl cutters, kilns, screen-printing presses, paper embossers, and computer-guided sewing machines.

The Maker House will also include meeting rooms, communal workspaces, and a coffee bar. A 5,000 square foot courtyard hidden behind nine-foot walls can be used for outdoor concerts and other events. Watch for the grand opening of The Maker House in September.

“Moving Artfire.com into this wonderful historic space perfectly matches both the future of tech companies in Southern Arizona and our commitment to artisans and the creative entrepreneur,” said John Jacobs, CEO and Founder of ArtFire.com.

“I can’t imagine a more fitting space for a project that offers new collaborations for creative people,” said Tony Ford, the co-founder and COO of ArtFire.com. “Creating a physical space that mirrors the variety, diversity and collaboration of our online artisan community and joining that to the indie artist community in Tucson is a perfect way to extend the ArtFire brand.”

ArtFire.com was founded in Tucson in 2008 by entrepreneurs with a passion for handmade art and indie business. The site currently features 1 million items from 15,000 artists worldwide. More than 2.5 million shoppers visit ArtFire.com each month.

LINKS

About Artfire.com

How to Create an Online Store on Artfire.com

Artfire Guest Blogger: Eight Steps to a Killer Listing