Research Shows Stable Hiring Environment for Creative Professionals

The employment outlook for creative talent is expected to remain relatively steady in the second half of 2017, according to a survey of advertising and marketing executives by The Creative Group staffing firm.

Just 9 percent of the executives surveyed said they plan to expand their teams. The majority (64 percent) anticipate maintaining staff levels and hiring primarily to fill vacated roles.  About 4 percent of executives said they planned to reduce positions and 21 percent said they would be freezing employment (not filling vacated positions or creating new positions).

The executives who said they plan to add staff will be adding employees in one or more positions, including:

  • Account services: 24 percent
  • Mobile design/development: 21 percent
  • Marketing research: 21 percent
  • Public relations: 20 percent
  • Social media: 19 percent
  • Customer experience: 18 percent
  • Web design/production: 18 percent
  • Digital marketing: 18 percent
  • Print design/production: 18 percent
  • Brand/product management: 17 percent
  • Interactive media: 17 percent
  • Copywriting: 16 percent
  • Media services: 16 percent
  • Content marketing: 15 percent
  • Creative/art direction: 14 percent

Recruiting Challenges Persist

Forty-five percent of advertising and marketing executives said it’s challenging to find creative professionals today. Hiring managers at large advertising agencies (100 or more employees) expect the greatest difficulty, with 67 percent reporting it’s somewhat or very challenging to identify the talent they seek. According to survey, the hardest roles to fill are those in media services, customer experience, and account services.

To overcome recruiting challenges, companies may expand their search geographically. Forty-five percent of executives said they are now more willing to look outside their city or state to find the right person for a creative position than they were three years ago.

“Demand for digital content and services continues to grow, and companies struggle to find professionals well-versed in the latest platforms and strategies used to create unique and positive customer experiences,” said Diane Domeyer, executive director of The Creative Group. “Given strong competition for these highly skilled individuals, employees need to take a proactive and streamlined hiring approach to secure top talent.”

The Creative Group Blog offers tips on hiring creative professionals in a competitive market and advice for job-seekers.

About the Research

The national study was developed by The Creative Group and conducted by an independent research firm. It is based on more than 400 telephone interviews — with approximately 200 marketing executives randomly selected from companies with 100 or more employees, and 200 advertising executives randomly selected from agencies with 20 or more employees.

The Creative Group specializes in connecting interactive, design, marketing, advertising, and public relations talent with the best companies on a project, contract-to-hire, and full-time basis. Visit roberthalf.com/creative group.

The Creative Group Hiring Climate Infographic

 

 

Creative Group Survey Shows Stable Hiring Environment

A majority of advertising agencies and marketing departments plan to maintain current staff levels in the second half of 2013, according to new research from creative staffing agency The Creative Group.

Fifty-nine percent of advertising and marketing executives interviewed said they plan to hire to fill vacated roles during the remainder of the year. An additional 9 percent anticipate expanding their teams, 25 percent project hiring freezes and 4 percent expect to reduce the size of their staff.

More than half (52 percent) of respondents said it is challenging to find creative professionals today. Hiring managers at midsize advertising agencies (50 to 99 employees) report the greatest difficulty, with 81 percent of respondents saying it is somewhat or very challenging.

Web design/production, print design/production and account services are the top roles executives plan to hire for during the second half of the year.

The national survey was developed by The Creative Group, a specialized staffing service for interactive, design, marketing, advertising and public relations professionals.  The survey was conducted by an independent research firm and involved more than 400 telephone interviews. Approximately 300 interviews were conducted with marketing executives randomly selected from companies with 100 or more employees. About 100 interviews were conducted with advertising executives randomly selected from agencies with 20 or more employees.

In-Demand Specialties

Executives were asked “In which of the following areas do you expect to hire in the second half of 2013?” Their responses:

  • Web design/production: 23%
  • Print design/production: 18%
  • Account services: 16%
  • Social media: 15%
  • Media services: 15%
  • Public relations: 14%
  • Interactive media: 13%
  • Brand/product management: 12%
  • Creative/art direction: 12%
  • Marketing research: 11%
  • Mobile applications development: 10%

“Many organizations brought on new staff at the beginning of the year to position themselves for expected growth in the coming months,” said Donna Farrugia, executive director of The Creative Group. “Employers are now adding positions, when appropriate, to keep up with new business demands. Web design and production remains a top growth area as companies seek to expand and improve their online presence.”

LINKS

The Creative Group

Hiring and Salary Trends for Creatives

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