E-commerce Site Helps Local Businesses Reach More Buyers

Scott’s Marketplace is an e-commerce website that connects online shoppers with local store owners across the United States. Launched by small business owner Scott Curry in 2014, Scott’s Marketplace is transforming what it means to “shop local.”

Scott’s Marketplace has the potential to fuel local economies across the nation, keep hard-working local entrepreneurs in business, and make shopping local more accessible on a regular basis for all.

Scotts Marketplace

Through the interactive e-commerce marketplace, shoppers from all 50 states can buy unique products from owners of local and independent businesses throughout the United States.

Chains, big-box stores, and franchises are not allowed to sell on the site. Products available through the online stores include clothes, beauty, accessories, home décor, jewelry, pets, sports and leisure, and specialty foods.

“The goal of Scott’s Marketplace is to change the mindset of what it means to ‘shop local.’ With our platform, it is more convenient than ever to support local business owners, not only in your own hometown, but across the United States,” explains Scott Curry. “Helping consumers find their favorite local stores online, and seeing local stores increase their sales has been a great accomplishment.”

With no membership or per-item listing fees, there is no risk for sellers who open an online store at Scott’s Marketplace. When an item sells, there is a 4.99% transaction fee.

To enable sellers to increase sales without decreasing profits, Scott’s Marketplace provides sellers with extensive marketing support at no extra cost. According to one store owner, “I have sold more products on Scott’s Marketplace in six months than I have in three years on Etsy.”

You don’t have to operate a brick-and-mortar store to open a store on Scott’s Marketplace. The marketplace is also open to owners of home-based or hobby-based businesses, and local online retailers,

Studio F Provides New Art Marketing and Display Opportunities

Studio F is a new art marketing platform through which artists can sell their work as high-quality vinyl decals and wrapped canvases on fathead.com. Part of the Fathead family of companies, Studio F uses the marketing prowess and reach of the Fathead brand along with Fathead’s digital graphic technology to reproduce curated artists’ work as decals that buyers can display as frameless wall art, furniture enhancements, or window art.

Colorful Launch over Thanksgiving Weekend

To demonstrate the full potential and scale of Studio F’s creative capabilities, Detroit artists Ellen Rutt and Patrick Ethen were commissioned to create RADIANT CITY, a large-scale public art installation that in downtown Detroit. The artists were commissioned to help create an exciting experience to unveil Studio F and the transformative nature of the product.

Fathead launches Studio F, a new artist portal, with stunning exhibit RADIANT CITY in downtown Detroit (PRNewsFoto/Fathead LLC)
Fathead launches Studio F, a new artist portal, with stunning exhibit RADIANT CITY in downtown Detroit (PRNewsFoto/Fathead LLC)

The installation was open November 25-27 during the festivities surrounding America’s Thanksgiving Parade presented by Art Van.

Rutt and Ethen designed over 300 one-of-a-kind patterns that were sampled from Detroit architecture, printed on Fathead vinyl, and applied to the tops of tables by IKEA, the world’s largest furniture retailer. Using downtown Detroit’s beautiful, historic Grand Circus Park as their canvas, Rutt and Ethen arranged the tables to form an enormous mosaic and immersive color field around the Russell Alger Memorial Fountain.

“The patchwork quilt is a powerful metaphor for Detroit,” says Ethen, “there are so many people, ideas and cultures at play. This city is best understood as a plurality—nothing less than the sum of its parts.”

The duo explored Detroit to archive a collection of patterns from all over the city. “It’s important for us to make work that’s imbued with a sense of place,” adds Rutt, “There’s such a rich creative history in Detroit, so much inspiration surrounding us already, that sourcing patterns from local architecture was an obvious choice. RADIANT CITY symbolically references the present cultural climate, the energy and passion that is so tangible here.”

After the exhibit closed, some of the art-topped tables in RADIANT CITY for Studio F were donated to Humble Design, a non-profit group that provides furnishings and design services to families transitioning out of homeless shelters. The remaining tables will be sold on  December 1 in celebration of #GivingTuesday, a global day dedicated to giving back. All proceeds will go to Humble Design.

RADIANT CITY for Studio F was a colorful launch celebration for Studio F. Fathead worked with Minneapolis based advertising agency Fallon Worldwide to develop the launch idea and choose Ellen Rutt and Patrick Ethen as the first artists to be featured on the Studio F website.

“Studio F is the next evolution of Fathead,” said Joanna Cline, chief marketing officer, Fathead. “We can now offer our quality products, stellar marketing support and customer service to the artistic community.” Established artists and “artists to watch” will be able to expand their art collections to this dynamic new online gallery.

Information about how to apply for inclusion in the Studio F gallery and earn commissions for the sale of your work can be found on the Studio F website.

LINKS

Studio F

 

Christie’s Says Online Services Expand the Base of Art Buyers

ARTISTS. Two news releases Christie’s posted online this year show how rapidly the online marketplace for art is expanding, even at the upper echelons.

Christie's_Logo2In 2006, Christie’s was the first art business to launch online participation in live auctions. Over the past five years particularly, they have seen dramatic increases in the volume of lots purchased via its Christie’s LIVE platform. Christie’s launched their e-commerce platform in 2011 and has held 70 online art auctions.

A Record Year for Art Sales in 2013

In a January 22 press release, Christie’s reported that 2013 was a record-breaking year for art sales. Christie’s art sales topped $7.1 billion in 2013, a 16% increase from 2012.They attributed these gains partly to the expanding buyer base made possible by greater online accessibility.

While the $20.8 million that came from on-line only sales seems miniscule compared to the $5.9 million from live auctions and $1.19 billion in private sales, Christie’s regards their online sales as a key driver of  attracting new buyers and increasing global accessibility to authenticated art and luxury goods.

“With 16% sales growth and 30% new buyers coming in 2013, Christie’s has succeeded again by focusing on the art and connecting it to the ever-increasing audience of enthusiasts and collectors,” said Christie’s CEO Steven P. Murphy. “We continue to see a surge in interest across categories and across the globe, fueled in large part by the online platform enabling greater connectivity between buyers, sellers and the objects of their pursuit. Our continuing goal is to provide more to our clients and to convene new clients to enjoy art, be it through auctions, exhibitions. or online.”

Plans to Expand Their Digital Engagement

In a May 6 press release, Christie’s announced plans to invest about $20 million in improving their online services. Technological and digital advancements will include infrastructure improvements, an enhanced client-service experience, and creative content and media endeavors.

Statistics included in the release show why Christie’s is eager to expand their digital presence.   

In 2013, Christies.com experienced a 19 percent increase in visitors. The site attracted 20.6 million unique visitors from more than 100 countries. The number of mobile viewers was up 42 percent in 2013.

“The global audience for art is increasing, museum attendance has increased again, and the art market is continuing to grow. This is in part driven by digital accessibility of art and imagery”, said Murphy in a panel discussion at Atlantic Ideas Live in New York. “Not long ago, our New York sales catalog would be viewed by a few thousand catalog subscribers four weeks before the sale. Now more than a million visitors view the works online.”

“This online accessibility combined with ever increasing visitor numbers to our public exhibitions has shifted the dynamic,” observed Murphy.  “This has also fundamentally impacted the value of the original object itself, as the experience of standing in front of the picturInfoGraphicImage.bmpe and owning it has become even more powerful.”

In the press release Christie’s confirmed that 48 percent of all client registrations are now facilitated digitally. Plus, 45 percent of buyers in online-only sales in 2013 were new to Christie’s. One in five buyers in the online-only sales is under the age of 45.

About Christie’s

Founded in 1766, Christie’s is the world’s leading art business. Christie’s offers about 450 auctions annually in over 80 categories, including fine and decorative arts, jewelry, photographs, collectibles, and wine. Prices range from $200 to over $100 million. 

LINKS

Press Release: Christie’s Announces New $20 Million Investment as Digital Engagement Drives Growth in the Art Market

Press Release: Expanding Buyer Base Drives Record Year at Christie’s

Infographic: Expanding Buyer Base Drives Record Year at Christie’s

 

 

Study Reveals People Believe Buying Art Is Intimidating and Expensive

UGalleryLogoA new study conducted by Toluna Research Group on behalf of the online art gallery UGallery reveals that nearly 70 percent of people have never purchased artwork for their home. Almost 50 percent of these people cite cost as the barrier.

Key findings from the study include:

  • It’s Too Exclusive. 67 percent have never purchased art, underscoring the perceived barriers to art access.
  • It’s Too Expensive. 48 percent cite cost as the primary obstacle to buying art.
  • It’s Too Intimidating. 20 percent found buying art from a gallery to be the most intimidating shopping experience of all, more so than shopping for real estate or a car.

When asked what would make them comfortable buying art, 36 percent said an “easy, money-back return policy,” 30 percent want to better understand the background of the artist, and 25 percent cite a “virtual way to look at the art on their walls.”

UgalleryArtWall

Millennials, the ‘touchscreen generation,’ were understandably more inclined to browse online, as they prefer online sites for all shopping experiences, as opposed to the traditional in-person sale. Per the data, 30 percent seek virtual methods for experiencing art before committing to a purchase. They were also four times more likely to buy art online.

These factors may explain the growth of online art galleries. According to to the Deloitte and ArtTactic “2013 Art and Finance Report,” online art is booming, with over 300 web-based art ventures having launched in recent years. According to the Hiscox 2013 Online Art Trade Report, “At least 71 percent of art collectors have now purchased artwork online.”

“Many people think art – particularly original art – is prohibitively expensive because they hear about the multi-million dollar auction results or get blinded by the number of zeros on the wall of their local galleries,” said Stephen Tanenbaum, President and co-founder of UGallery. “Online galleries have the ability to offer a wide range of artwork and prices, with original art that’s actually affordable.”

UGallery is a curated online art gallery that sells original, one-of-a-kind artworks from emerging and mid-career artists. Founders Stephen Tanenbaum, Alex Farkas, and Greg Rosborough came together in 2006 to create a revolutionary approach to online art sales that democratizes the entire art buying process. Clients can browse the collection by price, medium, style, size, color, or artist and give any piece a week-long test run in their home risk-free.

LINKS

UGallery

About UGallery

Artist FAQs

 

 

Webinar Explains How to Sell More Online with Great Product Photography

DESIGNERS. ARTISTS. If you sell art, jewelry, ceramics, clothing, 3D-printed objects, or other products on eBay, Etsy, or your own website, a great photograph of your merchandise can definitely increase its sales appeal. In fact, color-accurate photographs are particularly important to customers searching for wardrobe accessories or home or office decor. 

On Thursday, December 12, X-Rite, Bowens, and Sekonic are sponsoring a free webinar “Sell More Online with Great Product Photography.” The one-hour session will start at 1 pm EST and be led by photographer Joe Brady.

XRite_12122013

From set-up to capture to edit, Brady will explain how to photograph small products for online display. Joe will demonstrate the new Bowens Streamlite Cocoon Kit that makes producing pro-quality photographs simple and consistent.

You will learn how a Sekonic L-308S Light Meter can help you get perfect and consistent exposures every time. Then, by including X-Rite’s ColorChecker Passport in your test shots, you can create a custom profile for the lights you use so that every item perfectly displays its full color.

If you use Adobe Lightroom, you can shoot your product photos directly into a laptop and have the color and white balance automatically adjusted. With one click of the mouse, the appropriate size JPEGs for online display will be sent off to an image folder.

LINK

Webinar: Sell More Online with Great Product Photography

Workshop Explains How to Live Your Dream as An Artist

BitMyArtLogoBiteMyArt, the online nexus connecting artists and exhibit spaces, has announced an eight-week, interactive online workshop hosted by art-business expert Sian Lindemann.

The course “How to Live Your Dream as an Artist” will meet for 90 minutes every week for eight weeks using the online and interactive GoToMeeting platform that you can access in the comfort of your home or studio. The first session will be held Thursday, October 31 at 2 pm ET (11 am PT).

Art business expert Sian Lindemann
Art business expert Sian Lindemann

“This is about doing what you love, and sharing it by eliminating the fear of selling,” explains Lindemann. She will explain why clarity is everything, and help course participants articulate who they are, what they do, and why they do it. 

To attract the right clients to your art, you will learn how to:

  • define your authentic voice
  • identify your preferred business model
  • speak about your mission and work with professionalism and fluency

The fee for the eight-week course is $897. Enrollment is limited to 10 participants so Sian can work interactively with each artist. Her goal is to inspire the creation of new ideas and works while simultaneously encouraging growth, depth, and scope in the artists she coaches.

Some of the things you will learn during the course include:

● Three ways to create immediate revenue from your circle of influence
● How to use Facebook, Twitter, and blogs to make marketing more personal
● How to syndicate and cross promote to create your own fame
● How use the FAB (Fact, Advantage, Benefit) approach to make sales.
● How to build authentic, long-lasting relationships after the sale

Sian is an accomplished artist with over 30 years of experience in arts promotion, marketing, and career development for artists. She has provided hundreds of artists with practical marketing and financial expertise that has helped them generate more consistent revenues while pursuing their passions.

About BiteMyArt

BiteMyArt is an online site through which artists can connect with galleries and unconventional exhibition spaces and gallery owners can interact with artists. Artists can upload up to three free portfolios and access the interactive tools with which to present their work to gallery spaces. Artist resources include advice on creating a compelling artist statement, applying for grants, and developing patronage.

Gallery spaces can search artist profiles on BiteMyArt by type, location and other parameters. BiteMyArt provides an easy-to- navigate interface through which gallery spaces can promote themselves and upcoming events, build relationships with the most promising artists, and enhance communication with clients.

LINK

Workshop: How to Live Your Dream as an Artist

BiteMyArt

 

ArtFire.com to Launch Artisan-Focused Maker Space

MakerSpaceArtFire.com, an online marketplace with over 100,000 members worldwide, is converting the historic Bates mansion in downtown Tucson, Arizona into their new headquarters and an artisan driven maker space.

The new “Maker House” will be a community hub and education space for artists, artisans and creative entrepreneurs. It will also provide access to equipment that artists and makers might not have readily available in their home studios, such as 3D printers, vinyl cutters, kilns, screen-printing presses, paper embossers, and computer-guided sewing machines.

The Maker House will also include meeting rooms, communal workspaces, and a coffee bar. A 5,000 square foot courtyard hidden behind nine-foot walls can be used for outdoor concerts and other events. Watch for the grand opening of The Maker House in September.

“Moving Artfire.com into this wonderful historic space perfectly matches both the future of tech companies in Southern Arizona and our commitment to artisans and the creative entrepreneur,” said John Jacobs, CEO and Founder of ArtFire.com.

“I can’t imagine a more fitting space for a project that offers new collaborations for creative people,” said Tony Ford, the co-founder and COO of ArtFire.com. “Creating a physical space that mirrors the variety, diversity and collaboration of our online artisan community and joining that to the indie artist community in Tucson is a perfect way to extend the ArtFire brand.”

ArtFire.com was founded in Tucson in 2008 by entrepreneurs with a passion for handmade art and indie business. The site currently features 1 million items from 15,000 artists worldwide. More than 2.5 million shoppers visit ArtFire.com each month.

LINKS

About Artfire.com

How to Create an Online Store on Artfire.com

Artfire Guest Blogger: Eight Steps to a Killer Listing