photographer websites

Guide Explains How to Grow Your Sports Photography Business

GrowingSportsPhotogBizPHOTOGRAPHERS. If you are serious about making a full-time living from photography, it’s essential to have a realistic understanding of the market as it exists today.

One great source of information about all facets of the current photography business is PhotoShelter, which specializes in portfolio websites and online selling tools for professional photographers. They have researched and written an excellent series of educational guides in which they interview both successful sellers and current buyers of different types of photography.

“Growing Your Sports Photography Business” is the focus of the newest educational guide from PhotoShelter. Providing an in-depth look at the sports photography industry today, it includes tips for sports-focused storytelling and advice on how to corner a market, build relationships, and get hired.

“Sports photographers face unique challenges in the marketplace,” said PhotoShelter CEO, Andrew Fingerman. “In this guide, we wanted to give aspiring and seasoned sports photographers alike insights about how they can shoot the sports they love and make a living doing it,”

The guide notes that a lot has changed in the sports photography market over the past decade. While the technology has made easier for everyone to capture action shots, many sports clubs and associations already have exclusive contracts with large photography agencies.

To succeed in sports photography, you may need to diversity and excel in multiple niches. In addition to being skilled in capturing action shots, you may need to perfect your techniques for shooting environment portraits or arena architecture.

Growing Your Sports Photography Business includes business and marketing insights from seasoned sports photographers and buyers such as Rich Clarkson, Brad Mangin, and the Director of Photography at Sports Illustrated, Brad Smith.

In this guide, you can learn how to:

  • Build a sports photography brand
  • Find potential clients
  • Attract attention from those looking to hire
  • Get smart about licensing and image rights
  • Master a workflow from the field to a client’s inbox

PhotoShelter’s e-book library includes 25+ educational guides including topics such as social media, email marketing, Google Analytics, SEO for photographers, and starting a photography business. Other titles related to growing a photography include:

Growing Your Event Photography Business

How to Grow a Wedding Photography Business

Selling Nature Photography

Selling Fine Art Photography

PhotoShelter offers professional, reliable and innovative online tools that can help you  build and grow a successful photography business. Its latest release, Beam, offers a suite of portfolio website templates built with the latest technology to showcase images at their best.

LINKS

Growing Your Sports Photography Business

PhotoShelter Educational Guides

Introducing Beam: A New Platform for Cutting Edge Portfolio Websites

About PhotoShelter

 

Guide Describes 11 Secrets of a Great Photography Website

PHOTOGRAPHERS. A free guide from PhotoShelter provides a quick, easy-to-read overview of “11 Secrets to a Great Photo Website.” They point that your website must quickly convince visitors that they have found exactly what they are looking for: If your website helps them do that, and clients are impressed with with your professionalism, “there’s a solid chance they will do business with you, come back again, and tell their friends to do the same.”  Paying attention to a few commonly overlooked details could result in more jobs.

The experts at PhotoShelter recommend evaluating your website once a year, especially as your business grows and evolves. Does it continue to provide the tools, features, and flexibility you need to help grow your presence online and beyond?

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The 20-page guide discusses 11 ways your website can be adjusted to attract more clients and photo buyers, encourage word-of-mouth referrals, and grow your business. It also previews PhotoShelter’s newest portfolio offerings, which can help your photos look their best, whether they are being viewed on a desktop, laptop, tablet, or smartphone.

“These days, people are viewing your website on all kinds of devices, and technology is allowing for sites to automatically scale to the appropriate size without the need for an app,” the guide explains. With responsive website design, images will literally resize to fit the screen they are viewed on. Responsive website designs offer SEO and social media advantages and eliminate the need to update content in multiple locations.

The guide includes 10 questions to ask when choosing a photo website provider and advice for photographers who fear image theft if they display large, full-bleed images on their sites.
The guide “11 Secrets to a Great Photo Website” is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes 25+ educational guides including topics such as social media, email marketing, and starting a photography business.

LINKS

11 Secrets to a Great Photo Website

About PhotoShelter

PhotoShelter’s Free Business Guides for Photographers

PhotoBiz Helps Creatives with SEO and Social Media Strategies

PhotoBiz, a web-solutions company for photographers and creative professionals, has expanded their offerings to include Web Styling, Search Engine Optimization, and Social Media services.

“These new services are an extension of our enthusiastic approach to hands-on customer support,” said Chelsea Parker, PhotoBiz Visual Team Artist.

Web Styling Service

PhotoBiz will develop a personalized online identity for you, including a custom background and header image to complement your brand and a color scheme to match the new look. In addition, the PhotoBiz Web Styling Team will upload and organize images into galleries and insert copy. The result is a beautiful, and user-friendly website built on the PhotoBiz Control Panel.

Search Engine Optimization (SEO) Service

PhotoBiz SEO Experts can develop personalized strategies to help you attract more traffic to your website. Services include optimizing metadata, reviewing the usability of your website, setting up Google Analytics and Webmaster Tools, and creating unique goals, filters, and alerts.  Forty-five days after the SEO plan has been implemented, you will get a follow-up call to review the site’s progress.

Social Media Service

First-class graphics on sites such as Facebook and Twitter can help take your social media outreach to the next level. The Web Stylists at PhotoBiz will design eye-catching Facebook cover photos and Twitter background images. Plus, you will receive one-on-one education on how to use top social media outlets.

Located in Greensboro, North Carolina, PhotoBiz specializes in designing and hosting Flash and HTML Portfolio sites, business sites, stores, blogs. They also offer slideshow tools for online client proofing.

LINKS

About PhotoBiz

PhotoBiz Services