Guide Offers Tips for Creating 2013 Photography Business Plan

If you have resolved that 2013 will be the year you improve your online presence, attract more clients, and grow your photography business, PhotoShelter’s latest e-book can help you focus your efforts.

The free 2013 Photo Business Plan Workbook includes tips, to-do lists, and online resources to help you make smart business decisions. You will learn ways to:

  • Market your photo business with Facebook
  • Attract readers to your blog
  • Improve Search Engine Optimization (SEO) traffic
  • Get more work from old clients
  • Create a lasting photo brand
  • Manage finances and get smart with taxes

In the book’s introduction, the author notes, “As a sole proprietor, it takes extra effort to step back from the role of an artist to think of ways to reach more clients, build your brand, and grow your bottom line. The 2013 Photo Business Plan Workbook is designed to help you view the things you do every day as moving parts in a well-oiled photo business machine.”

PhotoShelterBizPlanGuideThe 2013 Photo Business Plan Workbook provides an inside look at how seasoned photographers such as Ben Lowy and Jim Goldstein succeed in their businesses and appeal to potential clients.  “Tax Ninja” Matthew T. Whatley offers tips that can help you maneuver through write-offs, income declarations, and other common issues.

The 2013 Photo Business Plan Workbook is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes 25+ educational guides including topics such as social media, email marketing, and starting a photography business.

PhotoShelter is a leading provider of portfolio websites, as well as professional, reliable and innovative online tools to build and grow a successful photography business. To start building your business, managing it more efficiently, or finding new ways to market yourself and delight your clients, try PhotoShelter free for 30 days with the coupon code JUMPSTART.

LINKS

Free Guide: 2013 Photo Business Plan Workbook

PhotoShelter E-Book Library

PhotoShelter

Guide Explains How to Succeed in Event Photography Biz

Weddings aren’t the only events for which photographers are hired. Planners of corporate gatherings, charity galas, concerts, and sporting events also hire photographers to document the event. Many images shot during a corporate or charity event will be used in future fundraising efforts or to promote future events.

If you think you might have what it takes to build an event-photography business, check out the free educational guide available from PhotoShelter. In the guide, leading photographers and industry buyers provide expert tips on how to connect with clients and keep them happy during shoot day.

In the introduction, the guide’s authors emphasize the importance of people skills: “No matter what type of event you’re photographing, you will probably be interacting with people more directly than say, nature photographers do. In fact, people skills, crowd control, and a welcoming, yet authoritative demeanor are important assets for any photographer wanting to cover events and attract repeat clients.”

The 28-page guide includes tips for:

  • making the crowd love you
  • visually telling the story of the event
  • promoting your business through word-of-mouth marketing
  • partnering with other vendors
  • building a robust, reasonable contract

In addition to the skills outlined above, it’s also important that you find ways to streamline your post-processing time. Today, clients expect event photographers to be able deliver images almost immediately.

“I used to deliver event photos a week after the event—that doesn’t fly anymore,” says Angela Jiminez. “Now I deliver the full set 48 hours later.” For a small additional fee, she will deliver a small set of photos within a few hours after the event ends.

“Growing Your Event Photography Business” is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes 22 educational guides including topics such as email marketing, search engine optimization, Google Analytics, blogging, and starting a photography business.

About PhotoShelter

PhotoShelter offers professional, reliable and innovative online tools for building and growing a successful photography business. Every day, over 74,000 photographers use PhotoShelter’s websites, social and SEO tools to show their work and attract customers. Their online image archives enable you to stay organized and access images on the fly. With PhotoShelter’s image delivery and e-commerce tools, you can sell your work easily and securely.

LINKS

Growing Your Event Photography Business

PhotoShelter Library of Educational Guides

PhotoShelter