Pond5 Expands Content Marketplace with 3D Models for Filmmakers

Pond5 is a global, video-first content marketplace. It provides production companies, creative agencies, and content creators with every type of media asset necessary for visual storytelling. Pond5 media offerings include video footage, motion graphics, music, sound effects, and more.

To help content creators complete sophisticated visual effects projects within ever-tightening budget, Pond5 has teamed up with the 3D marketplace TurboSquid to offer more than 100,000 3D models to Pond5 customers.

The royalty-free 3D models can be used in filmmaking, advertising, TV production, digital media, gaming, marketing, product design, and other applications.

Pond5’s library of 3D models includes categories such as: the human body, motor vehicles (cars, aircraft, boats), architecture, cities, furniture, science and sci-fi, and sports. Assets will be available in the following formats: C4D, OBJ and FBX.

About TurboSquid

TurboSquid’s primary mission is to save artists the time of making a great model. Customers save an average of 27 hours per model purchased, which can be a lifesaver in a time crunch. When customers spend less time making a model, they can focus on adding more on adding their own personality to their creations. TurboSquid’s secondary mission is to help some artists build careers as professional 3D modelers.

You have probably seen TurboSquid models hundreds of times without realizing it. TurboSquid models are used by game developers, news agencies, architects, visual effects studios, advertisers, and creative professionals around the world.

“Pond5 is committed to meeting the needs of all filmmakers by continuously evolving with the industry. The use of 3D models in filmmaking is growing, and with our TurboSquid partnership, filmmakers can now create an entire story using only assets from Pond5,” said Pond5 CEO Jason Teichman. “We’re thrilled to be expanding our collection with the highest quality 3D models from TurboSquid. We pride ourselves on being the most artist-friendly media marketplace and look forward to welcoming many more world-class artists to our ever-expanding pool of talent.”

The partnership between Pond5 and TurboSquid makes it easier for filmmakers to use 3D models to produce special effects shots.

Supply and Demand for 3D Models

The global 3D animation market is expected to reach USD 28.31 billion by 2025, with the media and entertainment end-use segment projected to account for around 35% of the total revenue share, according to a recent report by Reportbuyer, a leading industry intelligence solution that provides market research reports from top publishers.

In an article published in Variety magazine, a visual effects supervisor noted that the use of VFX shots has risen from 300 in the movie Titanic in 1997 to 3,000 in this year’s movie Avengers: Infinity War.

“The use of visual effects in film has increased exponentially, but there’s a significant imbalance between the growing demand for talent and shrinking film budgets,” said Teichman. “By providing filmmakers with an option for sourcing high-quality visual effects, motion graphics, and 3D models, as well as other vital media assets, we’re helping to narrow this gap, while also providing talented artists with another source of revenue for their work.”

A video about using 3D assets to build a scene in Cinema4D has been posted on the Pond5 blog.

 

New Adobe PDF Print Engine Helps Printers Keep Up With Creatives

Ongoing innovations in printing inks and inkjet printheads are creating opportunities to print designs in a wide variety of new surfaces such ceramics, textiles, packages, and labels. So, Adobe has taken steps to ensure that the PDF files you create with tools such as Adobe Photoshop CC, Adobe InDesign CC, and Adobe Illustrator CC will continue to produce the type of print results you envision.

Adobe has announced version 5 of the Adobe PDF Print Engine (APPE). The Adobe PDF Print Engine is a software development kit that converts PDF job content (graphics, text, and images) to rasters for driving digital presses, wide-format printers, label printers, and platesetters. APPE is the leading rendering technology at the heart of prepress workflows in the $900 billion print industry.

Adobe collaborates with market-leading software vendors to bring the Adobe PDF print experience to every type of printing, including commercial printing, publishing, signage, CAD, GIS, photography, packaging, labels, direct mail, textiles, garments, and product manufacturing.

The Adobe PDF Print Engine is deployed as part of prepress solutions deployed by companies such as: Agfa, Caldera, Canon, CGS, ColorGATE, Dalim, EFI, Epson, Esko, Fujifilm, GMG, Heidelberg, HP, Kodak, Konica Minolta, Océ, Riso, Screen, Sharp, Xanté, Xeikon, and Xerox.

New Printers for All Types of Materials

The new version extends Adobe’s PDF Print Engine’s reliable color reproduction with new capabilities to harness the full potential of today’s digital and conventional presses. PDF Print Engine 5 will maximize color impact in the coming generation of textile presses, industrial print stations, and digital presses for label and packaging production.

The Adobe PDF Print Engine 5 is optimized to precisely render graphically rich jobs created in Photoshop CC, InDesign CC, and Illustrator CC for printing on flat and contoured surfaces including paper, plastic, fabric, metal, ceramic, glass, and food products.

The new color features in PDF Print Engine 5 strengthen support for Expanded Color Gamut (ECG) digital presses with ink sets that go beyond the traditional four-color base of cyan, magenta, yellow and black to magnify the visual and tactile effects of brand messaging.

“Brand managers count on accurate reproduction of vibrant designs to connect with customers,” said Adil Munshi, vice president and general manager, Print and Publishing Business Unit, Adobe. “Print jobs that are authored in Creative Cloud, reviewed in Adobe Acrobat DC, and proofed and output by Adobe PDF Print Engine 5 will now deliver the fastest rendering, best-of-breed color imaging and predictable results every step of the way.”

Why Designers Should Care

Printing has changed dramatically over the past 25 years. Despite all of the focus on improving  digital channels of communications, printing continues to be relevant. New types of printing can be used to: customize products and apparel; decorate homes, offices, and event spaces; and create interactive branding, educational, and entertainment experiences. Different types of prints can help you win the attention of key audiences and stand out in a crowded media landscape.

When designing graphics, you want to push the creative envelope with the latest functionality in Adobe Photoshop CC, Illustrator CC, and InDesign CC. But sometimes, this results in graphically rich files that are increasingly complex to print.

In an article entitled “Rendering for Creatives,” Adobe experts explain why rendering your PDF file for printing can be one of the most critical stages of prepress. As the text, graphics and images are broken down into press-ready instructions, transparency, knock-outs, and other complex effects will be simplified.

The article notes that,”Your rich palette of carefully selected hues will be funneled into a small number of separated printing colorants, each of which will be screened into half-tone dots. The rendering stage performs these operations at high speeds, producing billions of pixels in a continuous stream that instructs the inkjet printheads or laser beams when and where to apply color to the substrate.”

By enabling your printing firm to use the same algorithms for job management and final rendering that you used for content creation, Adobe is increasing the level of predictability in final results and lowering the chances of discrepancies. They claim that “If your printer uses the Adobe PDF Print Engine, you can rest assured that your artistic vision will print as expected – no surprises!”

Agfa Graphics, which makes wide-format printing equipment that can print on many types of rigid boards and flexible substrates, will be one of the first companies to incorporate APPE 5 into their prepress workflows. (Photo: Agfa Graphics)

Research Reveals In-Demand Creative Skills

New research from The Creative Group staffing firm shows that digital initiatives will drive hiring of creative professionals in the second half of 2018. According to a survey of more than 400 advertising and marketing hiring decision makers, the greatest need is for people with expertise in web and mobile development, web production, user interface and interaction design, and creative development.

The research also points to a shortage of talent in these areas, too. When asked which creative roles were hardest to staff, the top responses were web and mobile development, creative development, user interface and interaction design, information architecture, and user experience.

“Many companies want to bring on creative and marketing professionals to support digital initiatives. But they face an extremely competitive hiring environment and low unemployment,” said Diane Domeyer, executive director of The Creative Group. She advises employers to develop realistic job descriptions, provide attractive pay and benefits, and move quickly to extend offers to top candidates.

Overcoming Recruiting Challenges

Advertising and marketing hiring decision-makers use a variety of tactics to source creative and marketing talents. Nearly half of respondents (48 percent) said they reach out to their network for referrals. More than four in 10 (43 percent) become more flexible on skills requirements to drum up candidate leads. Nearly nine out of 10 respondents (89 percent) said they would welcome back a former employee who left on good terms.

Forty-seven percent of those surveyed admitted they divide work responsibilities among their existing teams while they continue to search for an full-time hire. But Domeyer said, “Asking already-busy employees to take on more work while a role remains open is a recipe for burnout and turnover. To avoid a prolonged candidate search, hiring managers should focus on finding people who possess the most critical skills and a passion for learning. Providing training to new hires can even boost engagement and retention.”

About the Research

The online survey was developed by The Creative Group and was conducted by an independent research firm. It is based on responses from more than 400 advertising and marketing decision makers in the U.S. who work full-time at agencies with 20 more employees or companies with 100 or more employees.

The Creative Group (TCG) specializes in connecting creative, digital, marketing, advertising and public relations talent with the best companies on a project, contract-to-hire, and full-time basis.

New App Helps Independent Fashion Etailers Avoid Size-Related Returns

In the U.S., the online clothing market is valued at about $72 billion. Even so, about 32% of consumers don’t purchase fashion online because of uncertainty about size and fit. And, about 70 percent of the online apparel returns each year are due to improper size, and 32 percent. 

A new mobile-measurement app called MySizeID™ can help independent fashion etailers who use third-party e-commerce platforms such as Shopify and Magento avoid these problems.

Registration for retailers is simple and can be completed in less than two minutes. (PRNewsfoto/My Size Inc.)

The MySizeID™ app is a turnkey solution that helps any merchant’s customers choose the appropriate size for that specific brand, based on the shopper’s real measurements. With the app’s innovative technology, consumers use their own smartphones to take their measurements. When they shop with an online retailer that has incorporated the MySizeID app, the online store will automatically match the correct garment size with the customer’s own measurements.   

According to Ronen Luzon, CEO of My Size Inc., “The problems of sizing and returns for online retailers is not new. While large retailers are better equipped to withstand the high cost of size-based returns, these costs are a far bigger burden for smaller and independent retailers.”

The MySize solution gives any internet retailer a more accurate and efficient sizing solution to increase sales and minimize returns.  

If you sell apparel through Shopify or Magento, you can add the MySizeID app to your storefront. MySizeID will provide full back-office services and data security and a process for consumers to create their own personal sizing profile. 

To watch a video about how the process works, visit the company’s website or  YouTube.

Large-Format 3D Printer Creates Models for Events and Exhibit Promos

If you want to design some head-turning decorations for a big event, consider what’s possible with the Massivit 1800 3D printer.

Larger-than-Life Skeleton

Mexico-based print service provider, Moti Digital 3D printed this towering, head-turning skeleton for the Mexican Festival of Light celebrations in Guadalajara.

The four-day event explored how light and art work in perfect harmony and encapsulates the culture of Guadalajara. Moti Digital used its Massivit 1800 3D Printing Solution to create a model that would ‘wow’ visitors to the event and demonstrate the impressive capabilities of large format 3D printing technology.

 

Measuring 27 ft  long and 11 ft high, the breathtaking skeleton was produced in just four days. The painted skeleton was positioned inside the Plaza Tapatía fountain pool and illuminated at night, where thousands of festival-goers were able to sit in its arms.The experience generated huge amounts of conversation and photos that featured prominently across social media platforms.

Life-Size Triceratops

METROPOLE, a visual-communications company in France, used a Massivit 1800 3D printer to produce this ultra-realistic, full-size triceratops to promote a paleontology exhibition at the Museé national d’Historie naturelle in Paris. Measuring 5.9 ft. wide x 7.6 ft. long x 9.8 ft. high, the dinosaur model is currently displayed at the Gare d’Austerlitz railway station adjacent to the museum.

Thanks to the 14-inches-per-hour print speeds of the Massivit 1800 3D printer, the visually striking dinosaur was brought to life in just two days. The model was printed in eight components. Once assembled, Metropole’s production team strengthened the construction with ballast to guarantee its ability to withstand sustained interaction with the public. The cinematic artistic team at Metropole covered the dinosaur with a textured surface to replicate natural-looking skin. They also produced realistic eyes to enhance the appearance.

“When it comes to producing giant attention-grabbing models that truly turn heads and capture people’s attention, our Massivit 1800 is the solution of choice,” said Denise Zanet, executive partner at Metropole. She says the museum staff “was completely blown away by how astonishingly lifelike our 3D-printed triceratops looks. It’s generating huge buzz at the train station with many passengers asking how it was created.”

The Massivit 1800 3D Printer is the first of its kind to produce super-size, crowd-stopping signage, displays, and props for visual communication. Offering unprecedented printing speed, can build objects up to 57 inches wide, 44 inches deep, and 70 inches high.

Massivit 1800 3D Printer
Massivit 1800 3D Printer

HP Showcases Limited-Edition Packaging at Cannes Lions 2018

HP continues to educate designers and other creative professionals about what’s possible with the latest advances in digital printing.

At the 2018 Cannes Lions International Festival of Creativity, HP demonstrated how small runs of labels and packaging can be designed to create personal and lasting impressions. In collaboration with sculptural artist Karen Chekerdjian, HP created personalized and customized labels and packaging for Moët & Chandon MCIII premier champagne.

The limited-edition packaging was an artistically printed replica of a six-sided gold sculpture designed by artist Karen Chekerdjian. Each box includes her signature.

Each day of the five-day event, HP produced labels and packaging with the names of the winners of the coveted Cannes Lions Grand Prix awards for excellence in marketing communications. (Award categories ranged from mobile, outdoor, radio and audio, and print and publishing to industry craft, digital craft, film craft, creative e-commerce, entertainment, direct marketing, product design, PR, social and influencer marketing, and brand experience and activation.)

In addition, 300 award jurors received a personalized champagne bottle and 400 platinum-pass attendees received a digitally printed box with champagne and chocolates in a “toast to creativity.”

The luxury packaging was produced in collaboration with Barcelona-based print-service provider Serafi. The production team used an HP Indigo 12000 Digital Press, a gold metallized substrate, new HP Indigo silver ink, and an HP Indigo 6900 Digital Press for the labels.

To enable more festival attendees to see what’s possible with digitally printed packaging, the limited-edition packaging was displayed in a lounge of the Hotel Martinez in Cannes throughout the festival.

Scalable Press Uses AI to Help Protect Artists’ Rights in Apparel Business

Scalable Press is a technology-driven print and fulfillment company that helps independent designers sell print-on-demand apparel and other products through their own websites or Shopify or WooComerce e-commerce sites. The company uses cutting-edge automation to keep production quick and overhead low plus artificial intelligence to help protect the rights and profits of artists.

DTG printers at Scalable Press
The direct-to-garment (DTG) printers at Scalable Press can print full-color images on T-shirts. (Photo: Scalable Press)

Scalable Press primarily sells screen-printed, embroidered, of digitally printed apparel. But they are also equipped to print posters and smartphone cases.

The founders of Scalable Press believe artist copyright infringement is rampant in the apparel industry — from corporations that mass-produce designs for T-shirts to individual consumers who use photos and designs without the appropriate permissions.

So Scalable Press now uses Google Cloud APIs and Artificial Intelligence (AI) to pinpoint stolen art and lead the fight for artists’ rights. The AI and machine learning help detect stolen art for apparel designs.

The Scalable Press technology doesn’t just detect infringements of the copyrights of well-known license holders, but also the copyright infringements of new, unknown artists who are just starting to build income from their work.

At first, the company used human moderators to judge when incoming garment designs contained elements that infringed on an artist’s copyrights.

“But as orders for shorter runs of prints started becoming the norm, the amount of artwork that was coming in made it difficult for human moderators to detect copyright infringement,” explains Eric Zhang, VP of Engineering for Scalable Press. “We wanted to find ways to reduce the workload on our human moderators. So, we started using artificial intelligence along with human moderators to check incoming artwork for copyright violations. As humans flagged different types of work, machine software became more proficient at identifying problem images.”

When Scalable Press spots art that may be inappropriately used, they contact the artist and explain how to request the appropriate royalties.

Zhang says their company continually looks for ways to use technology to improve all facets of their operations. He says, “AI is good at some things. Humans are better at other things. And there is less overlap than you might think.”

Scalable Press is equipped with multiple screen-printing presses and direct-to-garment printers in 6 facilities in California, Pennsylvania, Texas, and Indiana.

More than 3,000 Products

If you are an independent designer, Scalable Press is well-equipped to help you add different types of products to your website. In addition to printing each order that comes in, Scalable Press will pack it and ship it directly to your customers — complete with a packing slip with your company’s branding. There are no minimum quantity order requirements and the company can handle higher volumes of orders as your business grows.

In the Scalable Press Product Catalog, you can choose from more than 3,000 products that you would like to have decorated with your art, photography, or designs. Hundreds of different types and colors of T-shirts, polo shirts, tank tops, dress shirts, sweatshirts, hoodies, shorts, hats, tote bags, and more can be customized. The catalog clearly indicates which type of products can be used with which garment-decorating processes.

The company’s Artwork Guidelines provide more details on how to prepare files for the different processes: DTG printing, screen printing, embroidery, and dye-sublimation printing.

The blog provides lots of useful advice about how to succeed with e-commerce email marketing or sell seasonal products such as sweatshirts and jackets.

About Scalable Press

Scalable Press was founded in 2012 in San Francisco as an e-commerce company. Today, their six facilities across the U.S. have more than 40 screen-printing presses and 60 direct-to-garment printers.  They deliver custom T-shirts in three to five days and dye-sublimated phone cases within 72 hours.