WRITERS. The ongoing evolution of e-books may change how you think about the type of content you suggest when submitting a book proposal to publisher. For example, consider these five e-book trends that Philip Ruppel, the president of McGraw-Hill Professional, listed in a recent post on Mashable.com.
“The e-book of the not-too-distant future will be much more than text,” writes Ruppel. “Interactivity has arrived, and will change the nature of the e-book.” For example, he says an e-book could contain a video showing how to fix a leaky faucet or pronounce foreign-language words as you read them. A novel could provide a platform in which the author can have a live exchange with reading groups. Thus, in your book proposal, you might want to suggest creative ways to make the content more interactive.
An End to the Device War
Ruppel believes that consumer confusion will lead to quick consolidation around a few winners in the market for e-readers. He says consumers will care less about which device they use and more about the experience provided by the software, the portability of titles, and accessibility to a full catalog of titles.
E-books Costing More than $9.99
Although the $9.99 price for established bestsellers might have sparked initial consumer interest in e-books, expect future e-books with unique interactive features to cost more.
An Upsell for Value-added Extra Features
With enhanced e-books, publishers can interact with their customers in new ways. For example, clicking a help button will point readers to the publisher’s site where they can pay extra to download a tutorial about a specific point in the book they don’t fully understand.
An Expanded Role for Publishers
Producing a conventional technical or reference book requires a team of editors, copy editors, proofreaders, and designers. Producing digitally enhanced e-books will require even greater technical expertise.
In addition, Ruppel believes that with the skyrocketing amount of content being posted on the web, customers will seek out and pay expert content providers that can aggregate and contextualize information. As he puts it: “Commodity content is everywhere (and largely free), so high-quality, vetted, edited content—which takes a staff of experts—will be worth a premium.”
This last prediction, of course, should boost the morale of dedicated, professional freelance writers who have been dismayed by the flood of poorly researched, sloppily written content being churned out by low-paying content mills.