Specialty Imaging Services Can Attract Good Clients

PHOTOGRAPHERS. If you’re looking for ways to differentiate your business from amateurs and part-timers, think about how you can attract and serve clients who might hire you for services that go beyond standard photo prints or image files.

For example, as more people around the world use the Internet to select and purchase all types of products (including very expensive art and luxury goods), perhaps you can use your talents and technology to help clients photograph and display their products in more detail.

Rotating 3D Product Shots

PhotoSpherix Mastodon Head
PhotoSpherix shot this image of a mastodon head for a virtual gallery at the Indiana State Museum

Open PR recently featured a news release about a project that the PhotoSpherix studio had just completed for the Indiana State Museum.

PhotoSpherix specializes in producing 3D product shots that rotate 360 degrees. When uploaded to a website, these shots enable shoppers and other site visitors to examine each object in more detail and from all sides.

For the Indiana State Museum, PhotoSpherix produced virtual galleries that enable educators, researchers, and collectors to see items from the museum’s collection that aren’t currently displayed in the museum itself. PhotoSpherix photographed 30 items in two days, including the second oldest baseball to a mastodon skull.

Typically, PhotoSpherix requests products to be shipped to their studio to be photographed. But they created on on-site studio for this particular shoot to minimize the risk that the items would get damaged during shipping.

Photographs of Paintings

The Wall Street Journal recently published an article about photographer Tom Powel who specializes in offering high-end imaging services to New York’s leading artists, art galleries, collectors, and museums.  In addition to still image capture, Powel offers HD video, 360-degree virtual-reality panoramas, time-lapse photography, and digital scanning and conversions.

As Powel explains on his website, “In today’s high-tech, video-centric culture, it is our aim to help clients capture the attention of and build more powerful emotional connections with global fine art audiences.”

The Wall Street Journal article notes that Powel earns about $2,000 a day for shooting pictures of paintings that will go into auction-house catalogs and books to catch the attention of buyers willing to pay $100,000 or more for each painting.

The photojournalist who shot pictures of Powel photographing a painting for the Wall Street Journal article said he wasn’t even aware that this type of photography job even existed.

LINKS

PhotoSpherix

Tom Powel Imaging