ARTISTS. PHOTOGRAPHERS. If you ever wonder if the market is big enough to support the growing number of galleries that sell art and photography online, here are some encouraging numbers and trends.
According to a 2010 Unity Marketing Report on the market for Art, Wall Décor, Picture Frames, and Custom Framing, Americans spent more than $42 billion decorating their walls in 2009. But a closer study of 1,300+ recent buyers of wall décor showed that how consumers choose to spend their dollars to decorate their walls is changing.
“Americans are paying more attention to decorating their walls, but traditional art reproductions, for example, are being purchased less frequently today than they were in previous years,” says Pam Danziger, president of Unity Marketing. She notes that “Consumers are investing more in original art which is more widely available as working artists become market focused.”
The study found that: “Art buyers are creative people who strongly connect with the art they display on their walls.” They want to buy items that reflect their personal taste, and consider the art they hang on their walls to be an extension of themselves.”
- 55 percent of survey respondents agreed that “The art I buy and display is an important outlet for my creative expression.”
- 72 percent agreed that “When choosing art for my home, the way the piece makes me feel is most important .”
The study was conducted to help art, wall decor, custom framing and picture frame manufacturers, marketers and retailers better understand the consumer market for their goods.
Danziger notes that “The art and wall décor consumer wants to feel that she is heard and understood by those wishing to sell her these most personal forms of expression.”
She believes “Success in the art, wall décor, and framing market will come to those marketers who know how to make an emotional connection.”
Unity Marketing specializes in providing consumer insights to marketers and retailers that sell luxury goods and experiences to the “masses as well as the classes.”