Movie theaters, TVs, and iPads won’t be the only screens displaying more 3D imagery in the near future. Thanks to technology that allows 3D images to be viewed on-screen without special eyewear, expect to see more 3D images on the digital signage used in out-of-home advertising.
For example, a press release for Exceptional 3D notes that the company that produces auto-stereoscopic 3D visual displays. “Auto-stereoscopic” means the displays can show high-definition 3D content that is visible without glasses. Until more 3D content is developed, the devices can also playback traditional 2D content for digital signage.
Currently, Exceptional 3D is focusing on producing 3D signage and displays for vertical markets such as automotive, casino gaming, retail, cinemas, and hospitality.
The firm has an in-house design team that helps clients convert conventional 2D signage content into 3D content and devise creative new ways to incorporate 3D images into new signage content.
If you’ve never given much thought to why we’re seeing more digital signage these days, check out the “Solutions” tab on Exceptional 3D website. Here, they list how and why 3D digital signage might be useful in airports, amusement parks, car dealerships, corporate communications, entertainment, educational institutions, financial-services institutions, healthcare facilities, hotels, casinos, resorts, cruise ships, movie theatres, fast-foot restaurants, retail shops, sports stadiums, and transit hubs.
For example, the site points out that digital signage can provide an uplift in sales while enhancing the user’s experience. Not all of the content on the signage must be sales-related. Digital signage could also be used to entertain and educate people in a doctor’s waiting room.
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