Blurb ProLine Improves Aesthetics of Photo and Design Books

DESIGNERS. PHOTOGRAPHERS. If the generic look and feel of many photo books have kept you from seriously considering producing a brand book, client presentation, or personal portfolio, check out the new ProLine of books from The line was specifically created for creative professionals who to distinguish themselves not only through the content of their books, but also in their choice of materials.

With ProLine, you can customize your book with heavier, better-quality papers, more distinctive covers, and a choice of end sheets.

Fine Book Papers and End Sheets

The first two ProLine papers (Pearl Photo and Uncoated) are produced by Mohawk Fine Papers, Inc.

Blurb’s Pearl Photo paper is a rebranded version of Mohawk proPhoto paper. The 140 lb (190 gsm) semigloss paper is slightly heavier and glossier than the Premium Lustre paper used in other Blurb photo books. The Pearl Photo paper emulates the traditional photographic papers, enabling your books to resemble collections of custom photographic prints.

Blurb’s Uncoated paper is the popular Mohawk Superfine Ultrawhite in Eggshell finish. Blurb CEO Eileen Gittins noted that “Mohawk’s rich, heavy uncoated paper with its organic texture is hot in the design community right now.”

Blurb ProLine books can be created with Mohawk Superfine and proPhoto papers.

The ProLine end sheets are 80 lb. (115 gsm) papers that are currently available in five colors: charcoal grey, dove grey, warm grey, black, and white.   

According to the Blurb, the two new ProLine papers from Mohawk are just the beginning. They plan to expand the creative range with additional professional-grade papers, more end-paper choices, and the ability to design books with more than 160 pages. 

Linen Covers

The first new ProLine covers are linen hardcovers. You can choose from two colors: Oatmeal or Charcoal. Both are uncoated, giving them more of a natural feel. You can also choose to have your book produced with the Standard Black Linen cover.


Blurb ProLine

Mohawk Fine Papers