DESIGNERS. WRITERS. The Creative Group, the staffing organization that places creative, advertising, marketing, web, and public relations professionals with a variety of firms, has published its 2011 Salary Guide. Designed to guide companies that plan to hire creative professionals this year, the guide features projected starting salaries for the more than 100 creative, interactive, marketing, and PR positions that The Creative Group recruits.
Some of the titles for which high and low projected starting salaries are listed include: creative director, interactive creative director, senior graphic designer, mobile apps designer, illustrator, technical illustrator, video producer, blogger, podcaster, online editor, web content writer, copywriter, proofreader, social media designer, SEO/SEM specialist, event/trade-show manager, marketing director, and PR agency account executive.
The content of the 2011 Salary Guide is based on thousands of freelance and full-time placements that The Creative Group makes each year. It includes local-market insights from staffing and recruiting teams in different cities, data from surveys of advertising and marketing executives, and an analysis of the 2011 hiring environment and trends.
For example, the report observes that “Although companies are gradually getting the green light to hire, they are still looking to maximize their budget dollars.” So, when hiring for full-time positions, they tend to seek candidates who have a range of skills and experience and can offer expertise outside their specialties.
The guide lists the nine most in-demand positions, average starting salaries nationwide, and methods for calculating and adjusting local salary ranges.
Not surprisingly, salaries have to be adjusted upward in cities such as San Francisco, Boston, San Jose, Los Angeles, Chicago, and New York. Salaries tend to be lower than the national averages in cities such as: El Paso, Texas; Sioux City, Iowa; Lincoln, Nebraska; and Youngstown, Ohio. Cities with salaries right around the national average include: Salt Lake City, Utah; Milwaukee, WI; Cincinnati, OH; and St. Louis, MO.
The 2011 Salary Guide also explains “how to turn freelancers into rock stars.” The report notes that “Firms are finding that augmenting full-time staff with freelancers provides protection from staffing mistakes, whether the economy is contracting or expanding.”
The Creative Group is a division of Robert Half International, Inc., the world’s first and largest specialized staffing firm.
The Creative Group’s 2011 Salary Guide is just one of several resources available through the Salary Center on The Creative Group’s website. A salary calculator and list of job descriptions are also available.
The resource center of the Robert Half International is another good source of career-development, staffing, and job-search advices. White papers include “Conducting an Online Job Search” and “The 30 Most Common Mistakes Managers Make in an Uncertain Economy.”