E-Book Explains How to Motivate Creative People

DESIGNERS. WRITERS. If you ever feel frustrated by working conditions that make it impossible to deliver your best creative work, read the free, 56-page e-book “How to Motivate Creative People—Including Yourself.” Then, urge your boss to read it.

The word Inspire written in the sand. The e-book was written by poet Mark McGuinness. In his day job, Mark provides training and coaching services to innovative companies and freelance artists, creatives, and entrepreneurs.

“How to Motivate Creative People” can help managers understand how motivation affects creativity and how easy it is for managers to unintentionally de-motivate their creative
team. Mark explains low-cost ways to get better work out of creative people and
facilitate creative collaboration.

If you’re a conscientious creative pro who is already highly motivated to deliver great work, the book can help you find more satisfaction in your work and influence others by explaining more about how the creative process works.

The book cites research that shows that managers don’t intentionally squash creativity. But in their efforts to attain greater productivity, efficiency, and control, managers often end up undermining creativity because they don’t understand how creative pros think. Mark notes that creatives have a low threshold for boredom and tend to be motivated more by challenge and responsibility than compensation.

“You can’t improve creative performance by giving people orders, showering them with praise, or paying them more money,” writes McGuinness. He explains that “To get the best out of creative workers, managers need to help them discover meaning and interest in their work—over and above their professional obligations and the company’s commercial interests.”


E-Book: How to Motivate Creative People—Including Yourself

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2 thoughts on “E-Book Explains How to Motivate Creative People”

  1. Thanks Mark!

    In your book and on your blogs, you articulate very well some ideas that I don’t think many newer managers have ever had the opportunity or time to stop and think about. My career doesn’t date back quite to the “Mad-Men” era, but I do recall a time when creative teams seemed to be given more latitude to do their thing. One of my most satisfying work environments was in an ad agency, because the managers there knew what motivated creatives.(I’ve worked in a variety of settings–academia, non-profits, associations, publishing, government, private corporations, etc…because I enjoy learning and new challenges.). Keep up your good work!!


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