How to Use Photo Books to Market Your Photography or Art

PHOTOGRAPHERS. ARTISTS. The latest e-book added to PhotoShelter’s online library talks about “Marketing Yourself with Photo Books.”  Although the advice was written for photographers, the e-book might also interest artists, designers, and others who could use photo books to complement other marketing efforts.

The free, 23-page e-book describes ways self-published photo books can be used to effectively build a following among prospects and expand interest from existing clients. The content covers the following topics:

  • The economics of self-publishing
  • Using a photo book as your portfolio
  • Using a photo editor to help select and sequence your best images
  • Design considerations
  • Color fidelity
  • What to consider before and after you make your book

The publication also talks about what magazine photo editors and ad-agency photo buyers think about photo books. One photo editor says she doesn’t like getting huge packages in the mail from people she doesn’t know, so she doesn’t like receiving unsolicited books. But she says small photo books can be a great leave-behinds for photographers who come in for a meeting to show their portfolios.

Pro photographer and avid Blurb bookmaker Dan Milnor wrote the section on things to consider in making a photo book. He notes that, “Making a photo book is a great way to elevate your work.” He says that when you showcase your work in a book, it suddenly has context and presentation that goes way beyond what a promotional postcard can do. Milnor talks about some of the planning that should be done before you start, as well as some ideas for promoting your book.

Case studies in the book feature candid insights by fashion photographer Michael Creagh, travel photographer Graciela Cattarossi, advertising and editorial photographer Andrew Kaufman, documentary photographer Matt Eich, and lifestyle photographer Terry Vine.

Also included is a profile of Larissa Leclair, the founder of the Indie Photobook Library. The Library’s goal is to archive, preserve, and showcase self-published books and magazines.

Guidelines for submitting photo books are included on the Library’s website. Some books from the Library’s growing collection will be exhibited at the Photographic Resource Center in Boston this fall.

Although the “Marketing Yourself with Photo Books” guide was sponsored by Blurb, the e-book also discusses photography bookmaking services from other vendors. To encourage you to apply what you have learned about photo book publishing, the guide includes a 20% off coupon from Blurb.

“Marketing Yourself with Photo Books” is the latest in PhotoShelter’s ongoing series of free business e-books for photographers and marketing professionals. PhotoShelter’s library of 13 free e-books includes guides on email marketing, search engine optimization, starting a photography business, and marketing for freelance professionals.



E-Book: Marketing Yourself with Photo Books

The PhotoShelter Resource Library



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