ARTISTS. If your work is currently represented by a gallery, here is some news that might make their job of selling art a bit easier. With a custom iPad App from Collectrium, a gallery owner or rerpresentative will be able to showcase the gallery’s entire inventory wherever they meet potential clients, whether it’s at an art fair, in a sales office, or in a restaurant.
Each Custom iPad App for Art Galleries and Dealers is an intuitive and comprehensive mobile inventory and art presentation solution backed up by Collectrium’s next-generation cloud-based inventory system. Each gallery can fully customize its app, work the app both online and offline, and easily manage the app through Collectrium’s iCloud artwork upload and management portal.
“Anywhere you can take your iPad, your entire art inventory is now with you,” explains Anna Ortt, Director at Mike Weiss Gallery. “We use our iPad app every day with clients at the gallery, and I can’t even imagine doing an art fair without it. It’s a great sales tool, and it looks beautiful.”
Every custom gallery iPad app incorporates Collectrium’s ArtCapture™ technology, which allows a collector visiting the participating gallery to point her iPhone or iPad camera at any artwork and instantly receive the information about the artwork, the gallery, and the artist. ArtCapture technology makes the experience of visiting a gallery opening more interactive for the art lover — enhancing the on-site visit, while also allowing visitors to “virtually” take the art home with them and share with friends. ArtCapture also includes an augmented reality feature that lets a collector virtually place any artwork image from the gallery onto the actual wall in the collector’s home.
“The Amstel Gallery iPad app has proven to be a great marketing tool,” said Petra Leene, owner and director, Amstel Gallery. “It is more effective than our website, because it is more interactive, allowing our customers to get more information about artworks through the amazing ArtCapture technology. It is also more engaging, incorporating social networking in an ingenious way.”
Named one of ‘America’s Most Promising Start-ups’ by Bloomberg BusinessWeek (4/15/11), Collectrium is the fastest-growing cloud-based artwork management platform and the world’s largest publisher of art fair mobile apps. Collectrium’s mobile and cloud-based technology is currently used at more than 50 international art fairs.
“With the introduction of Custom iPad Apps for Galleries, we are extending our art technology platform throughout the art market,” said Boris Pevzner, the former Silicon Valley entrepreneur who founded Collectrium. “We have built a social art management system, part of the next generation of tools for organizing, discovering, sharing, promoting, and appreciating art. We are thrilled to see this system benefiting art collectors, art fairs, and art galleries worldwide.”
Collectrium will be showcasing the Custom iPad Apps for Galleries with selected gallery customers at art fairs coast-to-coast this fall.