In one of the first posts on this blog, I wondered how long it would take before designers started taking full advantage of some of the creative possibilities of the most recent advances in digital textile printing. Here’s a great example of a photographer who is not only creating beautiful products, but also appears to be marketing them with a carefully planned strategy.
Photographic artist Bryony Shearmur, who has been creating fine art images of Los Angeles for over a decade, has brought some of those images to life as limited-edition silk scarves.
Entitled “Really Beautiful Things,” the Los Angeles-themed scarves are part of her new “Silk” series. The scarves are described as “living photographs” and “cascades of color.” Each piece is individually printed on 100% Habatai silk using the most advanced technology in digital fabric printing. Then, each scarf and pocket-square is hand-finished and signed by the artist.
“I have wanted to create ‘Silk’ for many years but the technology was not there,” says Shearmur. “Finally it is and I can realize my vision”
In addition to scarves and pocket squares, Bryony Shearmur is developing silk tops and skirts, and a collection of cashmere-lined blankets that feature her most popular snow and water landscapes. She says the “Silk” collection seamlessly blends her passions for photography, conceptual art, and design.
The press release she developed to promote the scarves is accompanied by top-quality high-resolution photographs designed for use if magazines that promote luxury goods.