Professionals in creative fields can expect average starting salary gains of 3.5 percent in 2012, according to the recently released “The Creative Group 2012 Salary Guide.” The guide lists starting salary ranges for more than 100 positions in interactive, content-development and management, advertising and marketing, and public relations.
Professionals with interactive skills, such as user experience (UX) designers, are especially sought after as firms look to improve their web presence and transition many of their marketing programs online. Other in-demand creative professionals include online project managers, search-engine optimization (SEO)/search-engine marketing (SEM) specialists, video producers, web analytics specialists, and web designers/developers.
The figures in the guide are national averages for the U.S., but can be adjusted for more than 130 U.S. markets, using the local variance figures also included in the guide.
The Creative Group 2012 Salary Guide is one of five new Salary Guides released by Robert Half International. The Salary Guides include:
Among the fields researched, technology positions are projected to see the largest gains in starting salaries, with an anticipated 4.5 percent increase in base compensation. Accounting and finance professionals can expect starting salaries to rise an average of 3.5 percent. Starting salaries for administrative professionals are expected to rise 3.4 percent, and starting salaries in the legal field are anticipated to rise 1.9 percent on average.
Salary calculators that can be used to determine average starting salaries in hundreds of local markets can be accessed via the links to the Salary Guides above.
Since 1950, Robert Half has produced Salary Guides to offer business owners and hiring managers information on prevailing starting salaries in their geographic areas and insight into employment trends. Information in the guides is based on the thousands of job searches, negotiations and placements managed each year by Robert Half’s staffing and recruiting managers, along with the company’s ongoing surveys of executives. The U.S. Department of Labor’s Bureau of Labor Statistics has used the guides when preparing its comprehensive Occupational Outlook Handbook. The salary guides only report starting salaries, because continuing salaries are based on many other variables, such seniority, work ethic, job performance and training.
On the Robert Half International website, you can find a variety of reports and white papers, including “Business Etiquette: New Rules for the Digital Age.” The guide discusses etiquette related to Facebook, Twitter, instant messaging, and phone, video, and web conferencing.