ARTISTS. Would you like to see your work displayed on a roadside billboard? If so, watch for the 2012 schedule of the Billboard Art Project. The project is run by a nonprofit organization that acquires digital billboards normally used for advertising and repurposes them as roadside galleries.
The types of work displayed include images created specifically for the billboard as well as images that have been adapted to the format. Each show is open to all individuals and groups who are interested in participating.
The first Billboard Art Project debuted in Richmond, Virginia in October 2010. Since then, shows have been scheduled in Duluth, Chicago, Reading, New Orleans, Baton Rouge and San Bernardino. No two Billboard Art Project shows are alike. Each city features new work.
The show’s founder, David Morrison, was inspired to create The Billboard Art Project after seeing some test images on a newly erected LED digital billboard while he was driving to work. He said the images were like the desktop wallpaper pictures that come preloaded on your personal computer, but “they carried a striking resonance when displayed on a billboard.”
He found it refreshing to see something other than advertising posted on the billboard. Now that advertising messages are everywhere we look, he says “When you see a billboard that isn’t telling you what to buy or who to trust, it carries the impact of the unexpected.”
Visit The Billboard Art Project website for more information about applying for the show. To see work that has been displayed and announcements of upcoming shows, visit the Facebook page for The Billboard Art Project.
LINKS
Website: The Billboard Art Project
Facebook Page: The Billboard Art Project