DESIGNERS. Thanks to advances in inkjet printing technologies and materials, we can customize building and home décor, apparel, books, and all sorts of photo gifts and merchandise. Plus, we can customize our cars with whatever photographs and art we choose.
To demonstrate that vehicle wraps don’t have to be limited to advertising messages, Epson America, Avery Dennison and SkinzWraps have joined forces for the second year in a row to produce and display a custom wrap on an exotic sports car. A 2010 Ferrari 458 Italia, worth an estimated $250,000, is on display in Epson’s booth at SEMA 2011 (Specialty Equipment Market Association) in Las Vegas, Nov. 1-4.
Entitled “Burning Down The House,” the custom wrap was designed, printed and applied by SkinzWraps using an Epson Stylus® Pro GS6000 wide-format inkjet printer and Avery® MPI 1005 SuperCast premium gloss vinyl. At the conclusion of the show, the car will be transformed quickly and easily back to its original design.
The SEMA 2011 show is ideal for promoting custom vehicle wraps because the show attracts manufacturers, distributors, retailers, car clubs, race teams, auto restorers, and others who share a love for cars, trucks and SUVs. SEMA members produce, buy, sell and use specialty parts and accessories to make vehicles more attractive, more unique, more convenient, faster, safer, and more fun.
To give show attendees a firsthand look at the technology and skills required to create a wrapped vehicle, Epson, Avery Dennison and SkinzWraps are also hosting live wrapping demonstrations of a Smart Car. A different wrap will be applied to the 2012 Smart Car each day.
“After the success and enthusiasm of the wrapped Bugatti Veyron at SEMA last year, we were excited to tackle another supercar project with Avery Dennison and SkinzWraps,” said Reed Hecht, product manager, Professional Imaging, Epson America.
“The Ferrari 458 Italia has been called a synthesis of style, creative flair, passion, and cutting-edge technology, which is exactly how we feel about our business and our work with the Epson Stylus Pro GS6000,” said Peter Salaverry, CEO, SkinzWraps.
To see some of the limited-edition designs for Smart Car wraps, visit the SkinzWraps website. The site also explains more about what’s involved in designing, printing, and installing wraps.