Artist Creates App to Promote His Abstract Works

ARTISTS. Here is a brilliant example of an entrepreneurial artist who using today’s technology to create his own opportunities for greater exposure and sales.

The “Goldberg Lite” app created by artist Colin Goldberg lets art lovers use some of his original artworks as wallpaper for their iPhones, iPads, and iPod Touch devices. It is also the first app that combines wallpaper functionality with the ability to purchase signed limited-edition prints of each piece via the Etsy online marketplace.

App created by artist Colin Goldberg
Goldberg Lite app features works by artist Colin Goldberg

Goldberg’s artwork (some of which is currently on display at his “Paint and Pixels” solo exhibition at the Yes! Gallery in Brooklyn) explores the abstract imagery of the future. His influences include the New York School Abstract Expressionist painters of the 1950’s, graffiti art, and Shodo, the art of Japanese calligraphy.

The artwork images included in the app are based on works Goldberg has created over the past 12 years. The works featured in the “Mixed Media” section features Goldberg’s signature blend of painting and digital art. The pieces in the “Digital” section are abstract digital compositions drawn using a graphics tablet and vector-based imaging software.

Goldberg not only created the artwork for the app, but also designed the interface and functionality of the mobile application. The free app is now available in the Apple App Store. An ad-free version (simply called “Goldberg”) sells for $1.99 and includes 65 additional artwork images.

Paint and Pixels Exhibition at Yes! Gallery

The “Paint and Pixels” exhibition of Goldberg’s work at the Yes! Gallery opened December 17 and runs through January 13. At the exhibit, you can see the unique, multi-dimensional effects created when Goldberg superimposes computer-assisted strokes on traditionally painted surfaces. You may sense that we’re entering a new era, in which paint and pixels are merging to form a new visual language.

Over the past 20 years, Goldberg’s works have been exhibited across the United States, including shows at the Roberson Museum in Binghamton, New York, the Parrish Art Museum in Southampton, New York, and the Boston CyberArts Festival.

While living in Manhattan, the artist was commissioned by the Earth Day Network to create digital artworks which were projected 200 feet tall onto the Empire State Building during the Earth Day festival.

One of Goldberg’s canvasses resides in the permanent collection of the Pollock-Krasner House and Study Center in Springs, New York, the former home and studio of painters Jackson Pollock and Lee Krasner.

Audiovisual Art

In the Installations section of Goldberg’s website, you see several audiovisual pieces, including “Metavision,” which he created in collaboration with the German electronic musician Intersolar. For “Metavision,” Goldberg separated 12 of his abstract digital drawings into layers and used motion graphics software to create animation segments. These segments were then edited together in a video sequence. Intersolar created an original score for the piece, which was exhibited in 2011 on a projection-based video installation. Goldberg published the work as a limited-edition DVD.

LINK

iTunes Preview: Goldberg Lite Free Abstract Art Wallpapers for iPhone, iPad and iPod Touch

Website: Colin A. Goldberg

Paint and Pixels Exhibition: Yes! Gallery

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