ARTISTS. Here’s an example of how technology is transforming how art will be collected, sold, and displayed in the future. Although this particular site (www.seditionart.com) is still in the “private-beta” stage, it’s good to be aware of new business models that are being proposed and tried.
S[edition] is a digital platform for collecting contemporary art. With prices starting under $10, S[edition] enables you to view and display limited-edition art by contemporary artists on all of your devices, including your mobile phone, iPad, computer display, and television screens.
The platform was developed to help stimulate the growth of a new generation of collectors. The goal is to make art collecting more affordable, instantly gratifying, more social, and less intimidating.
Featured artists include: Shepard Fairey, Damien Hirst, Isaac Julien, Mat Collinshaw, Michael Craig-Martin, Tracey Emin, Bill Viola, and Wim Wenders.
Every edition is numbered and sold with a Certificate of Authenticity signed by the artist. Certificates are automatically generated upon the completed purchase of an artwork. Then, the certificate and purchased art are stored securely in each collector’s digital “vault.”
As a collector, you can view your purchased art in high resolution or send it to any of your connected devices. You may not print copies of either the certificate of authenticity or the artwork itself. Digital watermarking technology is used to track every purchased edition.
With the free iPad app, you can view or show your entire collection on the iPad anytime, anywhere—even without an Internet connection. The recently announced App for Facebook Timeline lets you show your personal s[edition] art collection to friends, and highlight your favorite artists.
One benefit of buying art through s[edition] is that you can receive regular information directly from the artists, get priority access to new collections, and connect with other collectors.
The creators of s[edition] have announced plans to launch a marketplace through which a collector can sell works to other collectors after editions are sold out .
Gallery owners and artists who are interested in creating a limited digital edition should send an email to: info (at) seditionart.com