Xanadu Gallery Offers Art Marketing Workshop

ARTISTS. If the thought of continuously marketing your own artwork overwhelms you, you’re not alone. With so many media channels now available to art sellers and buyers, how do you determine which marketing activities will yield the most sales?

That’s one question art-marketing expert Barney Davey will address during the new “Road to Art Marketing Success” workshop sponsored by Xanadu Gallery. The first workshop is scheduled from 9 am to 1 pm on Saturday, March 31 at the Hilton Garden Inn in Phoenix, AZ.

If your work already sells well when the appropriate buyers see it, Davey can help you focus your efforts so that your work is seen by more of the right buyers. Rather than recommend a one-size fits all approach, he will help you pinpoint the most appropriate art marketing tools for your career and capabilities.

The goal of the workshop is to help you streamline and manage your marketing processes so you can gain more sales and more studio time. You will learn how to:

•   Get better results by blending new and old school art marketing tools.
•   Leverage the power within your websites and blogs.
•   Evaluate and strategically use social media and online galleries.
•   Generate sales in the healthcare fine art, hospitality design, and licensing markets.
•   Turn your email list into your most valuable marketing tool.
•   Create easy, effective ways to request and receive steady referrals.
•   Use the power of publicity and press releases to energize your marketing.
•   Coordinate your marketing activities to maximize their potential.

Through his bestselling art marketing books, blogs, and workshops, Davey has helped thousands of visual artists craft effective ways to get their work to market. His art-business articles have been featured in magazines such as Art World News, Art Business News, and The Artist’s Magazine.

If you can’t attend the first session in Phoenix, you can add your name to the seminar mailing list on the workshop-registration page to be notified of future presentations of the workshop.

LINKS

The Road to Art Marketing Success Workshop

Xanadu Gallery

Barney Davey: Art Print Issues