WRITERS. Making a strong impression during TV, radio, and online video interviews can make a world of difference in your book sales. To help you prepare for interviews, media-readiness consultant Alison Hill has published a 160-page workbook entitled “Media Ready, Media Savvy.” Exercises in the workbook can help you plan what you should say, how you should say it, and who you should say it to. After completing the exercises, you’re less likely to fumble for words when interviewers ask you to explain what your book is about and why people might want to read it.
The book also explains other skills you will need to promote your book, such as how to:
- develop a catchy. one-sentence book description
- write a pithy bio
- create a press kit
- craft proposals
- pitch media professionals.
If you buy a digital (PDF) text-only copy of the book from the author’s website ($9.97), you can receive the exercises as MS Word documents on which you can type and edit your answers.
Alison Hill is an award-winning producer, writer, journalist, and interviewer. Her 15 years of professional industry experience includes: analyzing and reporting on U.S. news stories for the BBC and hosting the Emmy-nominated PBS series, Dropframe. She was also host, creator, and executive producer of the PBS show Quantum Factor. Hill understands the book-promotion needs of writers, because she, too, is an aspiring novelist.
Through Alison Hill Media, she produces book trailers, provides media strategy consultations for speakers and authors, and offers workshops on topics such as: Preparing Your Message; Media Targeting and Pitch Development; and Interviewing.
LINKS
Book Website: Media Ready, Media Savvy