WRITERS. As an independent author, you not only must choose where to publish your book, you must also plan how to promote it. If one of your marketing goals is to have your book seen by publishing-industry professionals, consider the Global Book Tour package offered by Outskirts Press. The book-exhibition service enables you to have your book seen at some of the largest book fairs and events in the world.
“The cost of traveling to and attending book fairs around the globe can easily add up to several thousand dollars,” said Elise Connors, Manager of Author Support at Outskirts Press. Their Global Book Tour package ($1299) enables your book to be seen at four major book fairs.
At each show, your book will receive valuable, face-out exposure on a branded shelf with other titles. A representative will be on-hand to personally answer questions about your book and collect leads from booth visitors. All inquiries related to your book will be forwarded to you for personal follow-up after each show.
Here are the four top global book fairs at which Outskirts Press exhibits:
Frankfurt Book Fair: The world’s largest book fair and publishing event is the Frankfurt Book Fair in Germany. It attracts more than 250,000 visitors and 7,400 exhibitors from around the world. The 2012 Frankfurt Book Fair will be held October 10-14. The 2013 event is planned for October 9-13.
London Book Fair: This book fair helps authors connect with over 23,000 publishing professionals from every point in the publishing supply chain. The 2013 London Book Fair is scheduled April 15-17 at the Earl Court Exhibition Centre.
Book Expo of America (BEA) Book Fair: Organized with the support of associations such as the Association of American Publishers (AAP) and the American Booksellers Association (ABA), this is the largest, most popular industry book fair and publishing event in the United States. The fair attracts more than 2,000 credentialed media personnel and more than 100,000 authors, publishers, agents and buyers. The 2013 fair will be held May 30 through June 1 at the Jacob Javits Center in New York.
Beijing Book Fair: With more than 200,000 attendees, this is the largest, most popular industry book fair and publishing event in China. China represents an enormous opportunity for translations and publishers seeking to feed the surging consumer demand for all types of books. The 2013 Beijing Book Fair will be held August 28 through September 28.