If you want to learn how you can profit from digital publishing or app development, here are two conferences that might be helpful: Going Digital 2012 and the Media App Summit.
Going Digital 2012: The Digital Publishing Report Conference
November 8-9, 2012
Skytop Lodge Executive Conference Center; Skytop, Pennsylvania
Organized by The Joss Group
This conference is for anyone who wishes to publish content in a digital format. It doesn’t matter if you work for a traditional publishing company or not, this conference is for any organization that publishes short-form or long-form content, including e-books, magazines, catalogs, journals, or technical materials.
In a relaxed, yet focused learning environment, you can learn how to design and manage the digital-publishing process and maximize profit opportunities from digital publishing projects and businesses.
Conference organizer Molly Joss recognizes that “Publishers of all kinds are under pressure to understand and adopt digital technology. Print is not dead, but every publisher today must also consider digital.” She believes very little practical information and help is current available to help small- to mid-sized businesses make the most of digital publishing technologies. This is particularly true for companies and organizations whose main sources of income don’t come from traditional publishing.
Topics that will be discussed during the program include:
- Nitty-gritty of How to E-Publish
- Digital Rights and Copy Protection: options, priorities, and necessities
- Workflows and Staffing Issues: what needs to change and what can stay the same
- Distribution Options: newsstands, private servers, e-mail, and more
- Making the Most of Digital Formats by Making Use of Audio and Video
- Sales and Marketing Metrics
The keynoter on November 8 will be Bryan Yeager who leads InfoTrends’ digital marketing and media practice. He will talk about how emerging trends in short-form (magazine) digital publishing will affect all publishers.
On November 9, David Renard of MediaIdeas will talk about how publishers can take advantage of the possibilities in reader and tablet technology to improve their success in digital publishing.
The Joss Group, founded by Molly Joss, publishes The Digital Publishing Report, a monthly newsletter that talks about the technology, techniques, strategies, and plans publishers are using to develop their digital publishing efforts.
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Going Digital 2012: The Digital Publishing Report Conference
Media App Summit
December 3, 2012
The New Yorker Hotel; New York, NY
Organized by Media Bistro
The conference unites book and magazine publishers, developers, digital content strategists, editors, authors, and entrepreneurs for an extensive look into the cutting-edge world of media app design, demographics, and distribution. Learn how to build apps within budget, make them discoverable, and monetize content across all media platforms.
Here are some of the topics and featured speakers:
New Distribution Models for eBooks and Apps
Evan Ratliff, co-founder and editor of Atavist , explores how to maximize the social media presence and cross-platform exposure of your app. Panelists will discuss some of the tools and strategies which are now available to market and publicize apps and ideas.
Maximizing Discoverability and Profitability in Book App Marketplaces
Matthew Cavnar, VP of business development at Vook , shares advice for making your app more discoverable in vast online destinations. Learn how to create eye-catching content, rise up the Top App lists, and promote your app in the right places.
App-Centered Outreach for Non-Profits and Institutions
Learn how non-profits are using mobile technology to build brand awareness and get the fund-raising message out, without breaking the bank.
Multi-Platform Publishing for Mobile News and Magazine Content
Hear how leaders behind successful magazine apps are setting up subscriptions, budgeting for the app, building a subscriber base, negotiating royalties, and managing app updates.
New Distribution Models for E-Books and Apps
This panel will discuss some of the tools, strategies, websites, and services that can help you market and publicize your app.
From Download to Domination: Engaging Mobile App Users with Analytics and Targeting
As users acquire more apps, the amount of time they spend with each one goes down. Learn ways to move beyond the download and acquire the right users, use engagement metrics, and re-market to your high-value users.
Exploring Apps and Educational Publishing
The marketplace of education apps is exploding. This panel will explore different aspects of the educational app field, including digital textbooks, app-based study guides, and flashcard-making tools.
Self-Publishing Across Multiple Platforms
Experts and best-selling self-published authors share tips for working with the Kindle Store, Apple iBookstore, Barnes & Noble, Kobo, and Smashwords.
Case Study: Mobile Advertising
This panel will focus on how to use rich media mobile ads to engage users and drive conversions.
Media Bistro provides networking opportunities, career-development resources, and education to anyone who creates or works with content, or who is a non-creative professional working in a content/creative industry. That includes editors, writers, producers, graphic designers, book publishers, and others in industries including magazines, television, film, radio, newspapers, book publishing, online media, advertising, PR, and design.
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