Technology and changing business practices have fundamentally altered the way we work, build careers, and search for talent. While other parts of the world have caught on to this movement, the U.S. seriously lags behind when it comes to understanding this revolution and what to do about it. That’s the theme of “The New World of Work: From the Cube to the Cloud”, a new book written by Tim Houlne and Terri Maxwell and scheduled to be released by Inspire on Purpose Publishing on January 1, 2013. Houlne and Maxwell believe that those who embrace the new world of work can succeed in jobs without boundaries or buildings.
Although the book isn’t written specifically for creative professionals, any writer, designer, or photographer who does freelance work can benefit from understanding some of global workforce trends presented to hiring managers, marketers, and project managers in “The New World of Work.”
The authors contend that competing in this new world of work requires a fundamental shift in thinking. Once you can see and accept how work requirements have changed, you can create a better career for yourself.
For example, the authors envision a world in which professionals who have the right mindset and skills can choose jobs they are passionate about rather than settling for whatever jobs exist within a 50-mile radius of their homes. They write that when we create our own jobs, “We can put together workstreams of projects that we enjoy, rather than being forced to do tasks considered part of the ‘other-duties-as-assigned’ aspect of our job descriptions.”
The Global Talent Competition
The book explains that after the 2008 economic meltdown, our global economy spawned an entirely new way of organizing work. Work has been fractionalized, careers have been virtualized, and talent has been globalized.
“Routine work has been broken down into small tasks,” says Houlne. As a result, most companies will be hiring fewer full-time workers and outsourcing more routine tasks as contract projects.
Cloud technology is “virtualizing careers” by enabling professionals to work anywhere. The combination of fractionalized work and virtualized careers means that smart businesses can get talent from anywhere and at any time. They aren’t limited to hiring the best-qualified applicants who live within a 50-mile radius of their offices.
“While this is clearly an advantage for those businesses that can adapt, it is an even biggest opportunity for professionals who learn how to complete effectively for this work,” says Maxwell. “And, in a world with no boundaries, learning to compete for this work is paramount.”
Houlne and Maxwell believe that the speed of business and technological change has outpaced the ability of many workers to adapt, resulting in a mismatch between work and the skills required to fulfill the demand for certain jobs: “The jobs are there—in fact, businesses are crying out to fill them—workers just need to gain the necessary skills and attitudes to make those jobs their own.”
They point out “Work has spread across the globe because companies can source talent easily, and talent will compete for the work–not based on price, but on the quality of their work.”
Even though this means we all may face stiffer competition from others, some companies will compete for the best talent by providing interesting projects at competitive pay.
Stop Blaming Others and Move On
In the book, Houlne and Maxwell say it’s time to stop blaming corporations or the government for not protecting our jobs. Instead, we must accept that something much bigger is going on, set aside our fears, and prepare for the future.
They point out “The lack of good jobs is truly the most pressing issue in the industrialized world, but this challenge can easily be solved if companies and workers begin to think differently. The work still exists, but the jobs we once held do not.”
In the book, the authors present a roadmap for navigating the new world of work. For starters, they recommend that you start thinking more about the type of work you are most passionate about and the types of roles in which you can be most effective. “Professionals who want to compete in the new world of work have a huge advantage if they can stop worrying about their jobs and build new career strategies.”
About the Authors
Tim Houlne is CEO at Working Solutions, a virtual agent and technology solutions provider in Dallas Texas. Terri Maxwell is a consultant to businesses and entrepreneurs seeking to accelerate growth. She has built numerous successful companies and created the Succeed on Purpose business incubator in Irving, Texas. Together, they have 50 years of leadership experience.