PHOTOGRAPHERS. PhotoShelter recently published the results of a “2013 outlook” survey they conducted in November, 2012. The report “The Photographer’s Outlook on 2013” offers an in-depth look at photographers’ top business and marketing goals, investment plans, and revenue expectations for 2013. It also talks about some of their anticipated challenges.
The 46-question survey was sent to photographers who use PhotoShelter products as well as members of the photography community at large who receive PhotoShelter’s monthly newsletter.
Over 5,000 photographers responded to the survey. Sixty-nine percent live in the United States; 35 percent live outside the U.S. The respondents included full-time professionals (34 percent), part-time professionals (31 percent), aspiring pros (23 percent), hobbyists (10 percent) and students (2 percent).
Although 74 percent of the respondents said their top business challenge was finding new clients, many feel encouraged about their business prospects and plan to dedicate time and resources to marketing, solidifying their online presence, and growing their bottom lines.
Revenue and Spending
- 93 percent plan to invest to improve their photography
- 69 percent expect to make most of their revenue from new clients
- 74 percent say finding new clients will be their biggest challenge
- 54 percent say word-of-mouth referrals are the greatest marketing channel for finding new clients
- 68 percent will focus on social media to market their work
- 73 percent will use Facebook to promote their photo business
Business Tools and Planning
- 90 percent plan to improve their websites
- 76 percent will use Google Analytics to track and improve their website
- 79 percent plan to attend more network and industry events
Along with the survey results, the report includes business-growth tips and resources on marketing, business strategy, and revenue-building.
PhotoShelter offers professional, reliable and innovative online tools for growing a photography business. PhotoShelter’s websites, social, and SEO tools enable photographers to show their work online and attract new clients. Online image archives help photographers stay organized and access images on the fly. Image delivery and e-commerce tools help photographers sell their work easily and securely.
The Photographer’s Outlook on 2013 joins PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes 25+ educational guides including topics such as social media, email marketing, and starting a photography business.