PHOTOGRAPHERS. Creating an online portfolio that knocks the socks off prospective clients is an art form. That’s the premise of PhotoShelter’s new educational guide, Creating a Successful Photography Portfolio. Your portfolio not only showcases your work, but also your work ethic, commitment to photography, and ability to deliver the type of work your dream clients want.
To start choosing images for your online portfolio, the guide suggests asking yourself three questions:
- What is your best work?
- Will these images get me the type of jobs I want?
- How many great images do I have?
Answering these questions isn’t easy, because it’s hard to be objective about your own work. Getting reliable feedback is important.
Throughout the guide, seasoned photography consultants and photographers suggest how to build an online photography portfolio that helps attract potential clients and win jobs.
This guide includes:
- Eleven secrets for creating a successful photography portfolio website
- Tips for setting the right tone for attracting dream clients
- Ideas for showcasing personal projects to help win jobs
- Five common myths about portfolio reviews.
Photo consultants interviewed in the guide include Neil Binkley, Jasmine DeFoore, Stella Kramer and Amanda Sosa Stone. They share tips on preparing portfolios for client meetings, following up with clients, and locking job after presenting your portfolio.
Win a Website Image Edit
Photographers who download the guide before May 1 will be entered to win a Website Image Edit with top photography consultant Amanda Sosa Stone, courtesy of the photographer-marketing firm Agency Access . The winner will be announced on Wednesday, May 1, 2013.
“Creating a Successful Photography Portfolio” is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s e-book library includes 25+ educational guides including topics such as social media, email marketing, and starting a photography business.
PhotoShelter offers reliable and innovative online tools to build and grow a successful photography business. Over 77,000 photographers use PhotoShelter’s websites, social and SEO tools to show their work and attract new clients. PhotoShelter’s online image archives can help you stay organized and access images on the fly. Their image delivery and e-commerce tools can help you sell work easily and securely. Free 14-day trials are available.