WRITERS. Digital Book World is a year-round platform for consumer publishing professionals and their partners, including agents, booksellers, and technology vendors. Digital Book World offers a range of educational resources and networking opportunities — online and in person.
On Tuesday, August 13, Digital Book World is hosting a webcast entitled, “Think Outside the Book: Multi-Platform Storytelling and Digital Publishing.” Scheduled for 12 pm ET (9 am PT and 5 pm GMT), the webcast will explain why digital publishing is the perfect format for transmedia storytelling.
The content is designed to appeal to:
- book publishers (large and small)
- book app developers
- people who embrace technology
- people who hate technology
Transmedia experts Connie Watts and Jen Olson will discuss how book enhancements such as video, music, narration, pop-ups, games, interactive maps, and 3D objects can be strategically used to give readers more context or provide multiple entry points into a story, whether it’s fiction or non-fiction. For examples, enhancements can be use to add more context around a fictional Elizabethan kingdom or liven up a golf book with local news clips from a golf tournament from the 1970s.
Watts and Olson will explain how to use transmedia as a marketing tool, highlight strategies for collaborating with authors, and suggest techniques for connecting with children and other readers with short attention spans. They will point out that whether we like it not, digital book enhancements are here to stay.
Connie Watts and Jen Olson are the principals of WiredBallyWho, a transmedia publishing company that helps authors, business leaders, and non-profit organizations rethink their approach to traditional book publishing. They also work with artists, photographers, and musicians who want to share their talents through transmedia projects.
Tuition for the webcast is $27 for Digital Book World members and $45 for non-members.
An individual membership to DBW costs $99. Along with discounts on webcasts, online courses, and books, members get on-demand access to all webcast archives and featured audio and video and downloadable resources such an e-book formatting checklist and SEO best practices guide.
Future webcasts and courses include:
- Webcast: Print to Digital, Digital First, Simultaneous First: What’s Your Strategy? (August 22)
- 4-Week Course: Metadata Best Practices and Industry Certification (Begins August 19)
- 4-Week Course: Metadata and the Future of Publishing (Begins September 16)