ARTISTS. A new online gallery called Fifty Artists, is catering to art lovers who would love to support artists but are turned off by high-end gallery prices. Fifty Artists specializes in offering affordably priced one-of-a-kind originals
“Early on, the team talked a lot about our own experiences buying art,” said co-founder Jason Kallas. “Our adventures ranged from awful encounters to celebrated interactions. These impressions shaped our belief that buying original paintings is harder than it needs to be. At Fifty Artists, we believe there is a large gap between how traditional galleries are marketing their artists and the reality of current shopping trends.”
Jason Kallis and his partner Gail Kallis believe that most galleries lack the capabilities to promote their artists and sell artwork online. This in turn makes it hard for potential customers to find artists they love and can afford.
Fifty Artists exhibits paintings and illustrations inspired by a range of art movements. They do not sell prints or reproductions.
“Everything is original and under $500. This has broad appeal no matter the size of your wallet,” commented Jason. “Rather than compromising on quality, we opted to sell smaller works.”
Jason and Gail believe “smalls” are fantastic for a lot of reasons.
“Small paintings are perfect for the newbie seeking their first original piece as well as the seasoned collector,” said Gail Kallis. “Smaller works are more about personal enjoyment versus a monetary investment.” Buying smaller works also removes the pressure of finding a single, great piece. Small artwork fits into tight spaces, can be purchased online, and travels easily.
Smaller, original paintings are perfect for commemorating special occasions and make extraordinary gifts.
“We chose the name “Fifty Artists” because that’s who we want to represent. We want to promote fifty talented artists and thought the number fifty personified other positive characteristics,” Gail added. “To us, Fifty Artists says we take pride in who we represent and that the collection is curated. The number also indicates there will be spectrum of styles, but as a customer, you’re not going to be overwhelmed.”
The Fifty Artists website includes abstracts, cityscapes, portraits, and a variety of other subjects.
Artists seeking representation through FiftyArtists are encouraged to apply online.