Images in NY Photo Exhibition Look Livelier When Viewed with Augmented Reality App

Two major printing conferences this fall (PRINT 13 and SGIA Expo) featured dozens of examples of how printed magazines, catalogs, packages, and signs can be linked to additional content designed to be immediately viewable through an app on a smartphone or tablet.

 KENNETH WILLARDT SIZE DOES MATTER“Size Does Matter,” the debut solo exhibition of photographer Kenneth Willardt,shows how all sorts of prints can be imaginatively enhanced with mobile-device-activated content.

When exhibit viewers download the 4D Viewer App onto their mobile devices, they can scan the 4D QR codes throughout the gallery and experience the printed art in an augmented-reality mode.

The “Size Does Matter” exhibition opened November 8 and runs through December 8 at the 558 Gallery in Chelsea, NY. It features large-scale, boldly colored nude shots of Wilhelmina plus-size supermodel Robyn Lawley posing with a menagerie of creatures. The images juxtapose size, shape and color to explore concepts of femininity, power and the natural world.

The exhibition is the first presentation of the non-commercial work of Danish photographer Kenneth Willardt. For the past decade, he has shot a wide array of actors, musicians and high-profile models (such as Lady Gaga, Beyonce, Claudia Schiffer and Julianne Moore) for both editorial and international advertising campaigns. He is known for his shoots of L’Oreal and Maybelline global spokesmodels.

558 Gallery is a private, independent art space that is open to the public by appointment only. Works in the “Size Does Matter” exhibition will be available in editions of five.

If you can’t attend the exhibition in person, visit a Milk Made post about the “Size Does Matter” exhibit and use the 4D Viewer app to scan the codes included with two images in the blog post. (It’s fun!)


Kenneth Willardt Photography


Milk Made Blog: Kenneth Willardt Presents “Size Does Matter”