JWT Intelligence has released its ninth annual forecast of ten key trends that will significantly affect how consumers think and behave in 2014.
If you look at similar reports from previous years, it’s clear that JWT has remarkably keen insight into how our preferences and lifestyles continue to evolve. You will also notice that some of the trends identified in this report are outgrowths of trends that have been spotted in past JWT reports (such as “embracing analog” and appreciating physical objects.
According to JWT’s Ann Mack, “In this year’s report, we see how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy.”
Among other trends, the JWT forecast discusses
- the growth of immersive experiences
- the accelerating shift to a visual vocabulary
- the new appeal of imperfection
- the rise of telepathic technology
- the remixing of cherished traditions with new ideas
- the appeal of mindful living
The authors of the report noted that “Trends don’t happen in isolation. They tend to intersect and work in tandem with each other.”
You don’t have to be a brand owner to appreciate the insights in JWT’s Trend Reports. As a freelance writer, I use the reports to help me find timely and relevant story ideas and angles. Photographers, designers, and copywriters, can use the information in these reports to either create new services or tweak how they market their services.