It’s always fun to see how creative professionals are integrating new technologies into their work in some unexpected ways. This story is a good example.
The GoPro Camera is a small, durable camera that was originally designed to capture a first-person perspective of extreme sports athletes in action. Now it is emerging as a staple in mainstream video productions — including the extremely competitive sport of business.
The Boston based video production company McElroy Films recently started making the GoPro available for use in corporate video productions. They believe the GoPro will open new possibilities for corporate clients who want to create distinctive, high-impact video while reducing the size and costs of on-site production crews.
McElroy Films LLC is an award-winning producer of high definition video for corporate, educational, non- profit, wedding, music video, and independent film use. Serving clients throughout New England area, their goal is to keep high definition video affordable without sacrificing quality. McElroy Films strives to push the creative envelope for corporate and wedding videos while maintaining traditional production values.
According to McElroy executive producer and videographer Evan Perry, the small size and functionality of the GoPro camera is ideal for small and large productions because it limits the amount of equipment and manpower needed on the set.
“While the GoPro will never replace professional videography in the field, it does provide a quality, innovative addition to a video that can allow unparalleled access into previously un-filmable and expensive details of a wedding or corporate project.” said Perry.
Ben McElroy, founder of McElroy Films adds that, “The camera works really well during corporate shoots, because it captures high-quality images from an array of perspectives, without a videographer or rig obstructing the integrity of a meeting, presentation, or conference.”
Capturing footage with or without a camera operator in unconventional settings and rigging positions enables viewers to experience a product or setting up close and personally. The first person “GoPro” perspective can take the viewer on a remarkable and intimate exploration of a product or service.
McElroy clients can use the camera as a web camera for meetings with clients in remote locations. Clients can participate in the filming by wearing, holding, or mounting the camera, depending on the footage or mood they hope to capture.
McElroy Films premiered the GoPro at their open house in October. The footage captured on the GoPro was edited together with footage captured on the Cannon C300 to create a unique highlight video souvenir for their guests.