The Indiegogo crowdfunding platform has announced Indiegogo Outpost – an industry-leading capability that allows companies to embed Indiegogo campaigns on their own websites. Campaigners will still reap the benefits of Indiegogo’s broad network, marketing channels and analytics.
Based on the same technology that has made Indiegogo a leader in crowdfunding, Indiegogo Outpost supports savvy crowdfunding campaigners and companies that have large online audiences and/or identifiable brands of their own – allowing them to customize campaigns with their own branding and keep traffic directed toward their own sites.
“Indiegogo is all about breaking down barriers to funding and we’re always looking for new ways to help Indiegogo campaigns directly engage with audiences that are likely to support them,” said Slava Rubin, Indiegogo co-founder and CEO.
Companies using Indiegogo Outpost will also be part of the Indiegogo ecosystem with mirrored campaigns on Indiegogo.com, giving them access to the nine million unique monthly visitors and an opportunity to be a part of Indiegogo’s marketing channels such as social media and email newsletters. Campaigners also have the option to take advantage of Indiegogo’s robust analytics dashboard, which provides insights to contributor behavior.
Additional support is provided by the company’s education center, Trust and Safety team, and Customer Happiness team.
Activating Indiegogo Outpost is simple and has no setup fees. Indiegogo uses the same HTML and JavaScript embedding technology that other products such as Google Maps, Facebook commenting and Google Analytics use to enhance external websites. Indiegogo Outpost users can also integrate their own preferred tools, including Google Analytics, KISSmetrics, Mixpanel, and Facebook retargeting.
Indiegogo will be officially launching Indiegogo Outpost in the first quarter of 2014,
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