PHOTOGRAPHERS. If you want to take a more focused, methodical approach to upgrading your photography business in 2014, download a free new workbook from PhotoShelter, a leading provider of photography portfolio websites and marketing tools for photographers. The 2014 Photo Business Plan Workbook is a hands-on resource designed to help photographers strategically grow their businesses in 2014.
The 2014 Photo Business Plan Workbook coaches you to critically think through key areas of your business and check off action items as you go. There are tips and concrete examples on how to:
- Define products and services
- Determine an audience and addressable market
- Create a marketing plan
- Fix finances
- Tune-up a website
- Build Search Engine Optimization
- Optimize social media
- Create an advisory group
- Follow up with old clients to generate new business
“If you want to be smart about your photo business and reach more clients in 2014, you need a plan,” said PhotoShelter CEO Andrew Fingerman. “This workbook will help photographers define tactics to elevate their presence online, fine tune their marketing efforts, and approach photography from a focused business perspective.”
The 2014 Photo Business Plan Workbook is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s library includes 30+ educational guides including topics such as creating a successful photography portfolio, email marketing, and starting a photography business.
PhotoShelter helps people and organizations who are passionate about their photos do more with them. From creating beautiful websites and securely backing up their best images to building an audience and selling photos online, PhotoShelter is trusted by over 80,000 enthusiasts, freelancers, and established pros worldwide.